This document discusses marketing automation and its benefits. It shows that 68% of SMBs prefer sales contacts by email. It then discusses how marketing automation can identify ready-to-buy businesses, lower digital sales costs, make salespeople more effective, and provide easy-to-use sales management. Metrics show the platform achieving much higher open and click-through rates than industry averages. Results from using it include getting appointments from 36.2% of leads and closing 18.1% for $142,147 in sales. The benefits are said to be decreasing cost per lead, saving time on marketing, and focusing on best sales opportunities.

2. Provide marketing
messages and content
that businesses
actually want

3. In the way that they want them.
68% of SMBs prefer salespeople
contact them by email.
Source: Opus Research, 2013

4. Identify businesses that are ready to buy

5. Drastically lower your cost of digital sales

6. We make sales people better

7. Sales management without the work

8. Super easy to use
MARKETING AUTOMATION FLOW
SNAPSHOT
Traditional
Customers
CTR
OPE
NS
SNAPSHOT
EMAIL
CUSTOM CTA
MARKETING
EMAILS
LEAD LIST
HIGH ARPU
DIFM
LOW ARPU
DIY
LINK TO
SS CUSTOM
you just
provide
this

9. Email Campaign Timeline

10. 10X Email Marketing
vs. Industry Average
vs.
vs.
vs.
vs.
13.18%
11.15%
0.15%
9.04%
We've achieved open rates 4x
higher than industry averages
We've achieved click-through-rates
6.5x higher than
industry averages
http://www.silverpop.com/Documents/Whitepapers/2013/WP_EmailMarketingMetricsBenchmarkStudy2013.pdf
http://support2.constantcontact.com/articles/FAQ/2499

11. The Results
✓ 127 business (wasn’t it 140?)
✓ 46 physical follow-up appointments (36.2%)
✓ 23 prospects still expected to close (18.1%)
✓ 16 sales totalling $142,147.50

12. Transform your digital sales process
Drastically decrease your
cost per lead
The Benefits of MAST 10X
Save time on your
marketing efforts
Focus on your hottest
sales opportunities