Kevin Mayo is a highly accomplished executive with over 20 years of experience in market access, pricing and reimbursement, health economics and outcomes research, health policy, and patient advocacy. He has held senior leadership roles at several major pharmaceutical companies, where he developed strategies to gain market access and reimbursement for new drugs. Mayo is knowledgeable in areas such as commercial strategy, payor insights, health economic modeling, product launches, and advocacy. He has a proven track record of driving revenue growth and is currently seeking new opportunities in the healthcare industry.

1. KEVIN W. MAYO Ph.D., E.JD
Global Market Access & Health Economics | Outcomes ResearchExecutive
Highly-accomplished Executive w ith significant expertise in market access, pricing and
reimbursement, HEOR, health policy and government affairs, and patient/medical advocacy,
and a proven trackrecord of delivering revenue and market share grow th.
Well-versed in hiring and mentoring key talent, devising strategic plans to identify target markets,
and creating / implementing marketing and product launch materials in collaboration w ith cross-
organizational teams to drive results.
Proactive executive w ith broad, deep know ledge of the changing industry landscape, and adept at
incorporating a strong, analytics-based perspective to overcome complex leadership, marketing,
and competitive environment challenges.
RECENT EXPERIENCE
Shire (formerly Baxalta / Baxter) - Cambridge, MA
Senior Director of Global Patient Access & Advocacy
▸ Initially recruited by Executive VP for Commercial Strategies and Customer
Operations to assistin the start-up of a global,independentorphan and
specialtybiotechnologycompany(Baxalta) to prepare launch materials,gain
marketaccess,and ensure patientaccess to Hemophilia and bleeding disorder
products generating $6B in revenues.
The Access Partnership - Horsham, PA
Executive Vice President & Senior Scientist
▸ Hand-selected to build and grow a USA practice for a marketing research
companyexpanding into Payer and Pricing research.Held sole accountability
for client business developmentand prospecting,authoring proposals (sales),
conducting interviews with medical and pharmacyexecutives from USA health
plans,and creating research presentations.Conducted 20-25 capability
presentations for potential clients per month.
Endo Health Solution — Malvern, PA
Senior Director, Health Economics
▸ Chosen following acquisition to assistin establishing new Global Health
Economics departmentto supportrecently implemented Urology,
Endocrinology,and Oncology division.
Bridgehead International – Manhattan, NY
Vice President and Head USA Pharmaceutical Practice
DAIICHI Sankyo, INC. – Parsippany, NJ
Director Medical Research and Head HEOR
Novartis Pharma AG – Basel, Switzerland
Executive Director and Franchise Head
Pharmacia Corporation – Peapack, NJ
Director, Market Access Strategies Team Leader
CONTACT
Full CV available upon request
Greater Boston Area, MA
781.752.9804
kevinwalkermayo@gmail.com
/in/kevinmayomarketaccess
SELECTED PUBLICATIONS
A Novel Simulation Model for Non-
Muscle Invasive Bladder Cancer
The Journal of Urology, 2014
Bundled Episode-based Payment:A
Call to Action for Market Researchers
PBRIG Perspectives,2013
Value Based Contracting Workshop
CBI 6th Summiton Managed Care
Marketing Strategies,2013
SPECIALTIES
Global Market Access Strategy▪ Global
Commercial Team ▪ HEOR & Pricing ▪ Payor
Research / Insights Public / Government
Affairs& Policy ▪ Global Health Economic
Models ▪ Market Intelligence ▪ Global Payor
Communication & Publication Plan
Development ▪ Health Technology
Assessment Evolution ▪ Product Development
▪ Health Economics Models ▪ Product Launch
▪ Patient Access/ PAPs ▪ Clinical Trials ▪
ObservationalResearch ▪ Quality Of Life
Research ▪ Advocacy Relationship
Development ▪ Negotiation Training ▪ Orphan
Drugs ▪ Specialty Drugs ▪ Fiscal/ P&L
Accountability ▪ Budget Development