1. RUTH LANDRUM
317.979.6161 ruthlandrum11@gmail.com Linkedin: linkedin.com/pub/ruth-landrum
RESULT DRIVEN SALES PROFESSIONAL
An experienced, innovative and skilled sales professional with more than 25 years of progressive experience
within the diagnostic and life science industry. With the skills to drive business growth and over-achieve sales
goals. A proactive leader with refined business acumen, exemplary interpersonal skills and a proven track record
of achieving organizational objectives, increasing productivity and enhancing customer satisfaction.
CAREER HIGHLIGHTS
• Areas of expertise - Cardiology, Internal Medicine, Oncology and Government Contracting.
• Over-achievement of Goals – Exceeded territory goals 17 of 18 years, strategic territory management
• Premier Performers Club - Top 10% for Awards Program 9 out of 18 years
• Journey of Excellence Award – Received top honor in 2010
• Revenue Generation – Generated $1 million in new sales by negotiating contracts VA Medical Network
• Miller Heiman Strategic and Consultative Selling
• Proficient in Salesforce
• Clinical Acumen
• Branded Prescriptions for CoaguChek XS – Growth beyond industry projection and goals
• Building long-term relationships with Key Decision Makers – Clinical, C-Suite, Pharmacy, Dr, RN
PROFESSIONAL EXPERIENCE
ROCHE DIAGNOSTICS, Indianapolis, IN
Consultant Account Manager, 2003– December 31, 2014
• Executed Roche’s go-to-market strategy with Integrated Health Network (IHN) systems securing 5 year
contracts worth 3.75 Million. (Indiana University Health System, Ascension HC and Community HC)
• Developed and maintain relationships with key decision makers at all levels to gain support of add on
products which increased sales 25% in one category 3 years in a row.
• Executed Roche’s go-to-market strategy for three product lines to grow the territory and exceed sales
goals a rate of double digit growth when the market showed single digit growth, own 94% market share
• Trained and Mentored 6 new Account Managers all of which have been in the top 10% consecutive years.
• Work cross functionally with internal and European colleagues to develop new Urinalysis platform.
• Demonstrate sound knowledge of the changing healthcare environment. Articulate impact to territory to
assist in go to market strategies in the areas of Cardiology, Oncology and Internal Medicine resulting in
innovative marketing material that best fit the new health care environment.
• Developed long term relationships with distributor representatives by providing them the tools and
assistance needed to sell a premium product on patient outcomes and processes resulting.
Inside Sales Account Specialist, 1997-2003
• Exceeded sales goals for 8 straight years.
• In top 10% 4 years for Premier Performers Club
Earlier Related Professional Experience
Account Manager selling immunoassays, controls and rapid tests to Hospitals and Independent Labs. Lab areas of knowledge
include Hematology, Microbiology, Virology, Serology Chemistry, and Immunology.
EDUCATION

2. Bachelor of Science (BS), Business Administration, Indiana Wesleyan University, Indianapolis, IN