2. PROFESSIONAL WORK EXPERIENCE:-
2015 – Present LIFECARE HOSPITAL & RESEARCH CENTRE Udgir Head - Marketing
300 bedded modern super specialty tertiary care corporate hospitals with state of the art facilities, built on 8.5 acres
area with special emphasis on eco friendly atmosphere and a green building concept. It has been involved in managing 3
peripheral branches and 8 SBU’s.
Reporting to the COO, steering the entire marketing department, driving initiatives to increase top line sales. Developing
annual budgets and long & short-term plans to achieve the targets.
Responsible for coordinating to formulate and execute marketing strategies for revenue growth, customer acquisition,
demand generation and premium brand positioning
Roles & Responsibilities:-
Devising a diversified and comprehensive marketing plan for integration into the larger hospital
business plan
Carrying out all promotional and business development activities by meeting the internal and
external stakeholders
Developing new propositions through in-depth understanding of consumer behavior & usage
patterns; framing- PR Cards, Promo Clips, PR Seeding and Content Preparation
Achieve high level of brand visibility with intense marketing communications
Brand Planning, Re branding Activity Planning.
Enhancing Brand Value through different channels/Mode of Marketing & Sales
Corporate Sales, Corporate communications, Corporate Sales team handling.
Involved in planning of ATL & BTL activities.
Conceive, design, and implement marketing activities like direct marketing campaigns, Outdoor
promotions, Directional signage, Market development programs, corporate & Medical Brochures,
Promotional Leaflets, Direct Mailers/newsletter, hospital journal, Event calendar, Website
maintenance, Arranging PR meet & Press Conferences, Advertisement plan (Print/Electronic/Radio)
and other co-branding programs

3. Facilitating and developing business through corporate, embassies, insurance companies, PSU,
semi Corporate/ Institutional, Social institute ,RWA clubs and International Channels
Establish and nurture relationships with nursing homes, clinics & diagnostic centers, leading
physicians and practitioners for the purpose of obtaining referral business to the hospital
Online and Digital promotion (Website development, Website management, Search Engine
Optimization, Social Media Optimization, Mobile App etc.)
Management of existing upcountry OPDs and to identify more potential regions to start more such
OPDs of Referral Doctors. Branding, Tie-ups with Hospitals,Promoting and setting up the satellite
units (SBU’s) for hospital & Periphery promotion.
Vendor finalization for Marketing Function.
Providing direction, motivation & training to the field sales team for ensuring optimum
performance for all operational sales related departments.
Conceptualizing & implementing plans/policies based on goals set by the organization
Increasing referral business through doctor calls, CMEs, Get together, Specialty OPDs & Clinics.
Increasing direct business through community based activities, health awareness programs, health
camps, etc
Healthy business relations with major corporate – regular visits, activities, mailers, customer
satisfaction, etc.
Business planning and analysis with team for assessment of monthly, quarterly & yearly
performance. Analysis of sales vs. expense, outstanding recovery, volume sales, competitor
analysis.
Analyzing & reviewing the market response, new markets and communicating the same to the
team members for accomplishment of the business goals.
Coordinating with operations team for better functioning & thereby achieving profitability.
Database management pertaining to clinicians, corporate, association's commercial and non-
commercial and client support i.e. advertising and media agencies, press, printing agencies, etc.
Establish contacts with smaller health care facilities, including clinics and diagnostic centers for the
purpose of obtaining business to the hospital.
Define and drive the digital strategy of the unit including the websites and all other digital
platforms (FB, Twt, LinkedIn, Whats App, Ork etc).

4. Aug 10 - Nov 15 WOCKHARDT HOSPITALS LIMITED Nagpur Assistant Manager - Marketing & Sales
(Maharashtra, MP, Chhattisgarh & Andhra Pradesh)
One of the leading tertiary care, super specialty healthcare networks in India offering high quality healthcare services;
the chain of hospitals is owned by the parent company Wockhardt Ltd.
Accolades: -
Achievement in the promotion and target confirmation of the Power Products
Highest sales achievement across 4 States (MH, MP, CG, AP), Target Vs Ach
Business generation- Rural areas (350% Growth)
Team management and best team performer award.
Launched: 150 bedded Wockhardt Hospital in Goa
Responsible for Marketing, Sales and Business Development for the states of Maharashtra
Chhattisgarh, MP & Some part of Andhra Pradesh.
Instrumental for the brand promotion externally and internally at Regional and Local level
Area wise development of short & long term marketing objectives in tune with the strategic
directions of the company.
To plan out marketing activities for promoting different super specialties.
Plan, direct, coordinate and implement special program and clinics in the defined areas and the
hospital.
Business development strategies for Nagpur hospital & peripheries.
To organize events for business development and relationship management.
To reduce the outstanding of the corporate houses / recovery.
Periodically make presentations to the clients on our scope of work with regards to
Comprehensive Medical Care.
To achieve effective market penetration and customer contact.
To organize events like CME’s, Health Talks, and Health Checkup Camps for business
development & relationship management.
To Provide Extensive media coverage for the outreach program’s organized by the hospital.
Mega Marathon and Cyclothon Activity : Wockhathon –Started and converted it into signature
event of Wockhardt Hospitals on World Heart Day in entire Maharashtra Region with 20% growth
in number of participants every year.
Organized Live Surgery Workshop on Laparoscopic Surgery
Participation in” NABH” Program and its implementation.

5. PREVIOUS ENGAGEMENTS
Nov 2006 – Mar 2008 Savoy Biotech Ltd, Chandigarh Medical Sales Officer- (Maharashtra &Andhra Pradesh)
Key Deliverables
Launched 6 new products during the duration of the assignment.
The assignments were handled individually.
Team manager : 6 executives
Accolades: -
Generated sales up to 25 lacks in a period of 6 months.
Used to make permutations and combinations in the schemes so as to satisfy the customers.
Developed new market in the interior regions.
Rural Penetration and Conduct Awareness program.
Used to receive incentives based on the percentage of sales made.
Academic Highlights
Paper Presentations:
National Level Paper Presentation-Assessment of Indigenous Knowledge of some Medicinal Plants
from Vidarbha Region of Maharashtra; 57th Indian Pharmaceutical Congress, Hyderabad; 2006.
Infection Control in Health Care Settings; One Day National Seminar for Changing Scenario in Drug
Delivery System, Wardha; 2005
Participated in:
Industrial Tour of Adroit Remedies (P.) Ltd., Aurangabad.
College Magazine Activity for the Magazine Cover Page Editor in Third Year of B-Pharmacy
Distinction of:
Getting selected in Campus Interview at Apex Laboratories Pvt. Ltd. as a Marketing
Representative in the final year of B-Pharm.
Getting selected in Campus Interview for NGO coordinator

6. Conferences Attended
Participated in the National Conference on Hospital Patient Turnover-Ingredients for Success in
Nagpur, HOSPI-TREND II
Participated in the National Conference in Nagpur on cost savings in hospital, HOSPI-TREND 2010
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Personal Details
Date of Birth: 6th
April, 1985.
Marital status: Married
Languages Known: English, Marathi, Hindi and French (Learning).
Address: 29, Shivneri Society, Near Shivneri Ground, Arni Road, Yavatmal, Pin code: 445001
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