COM 3010

2. Chapter 9
An A to Z Guide for
Communicating the Launch of a
New Pharmaceutical Product

3. Learning Objectives
• Use key terms related to the launch of new
pharmaceutical products.
• Develop a sense of the corporate
communications professional’s role in
bringing new pharmaceutical products to the
marketplace.

4. Learning Objectives
• Define the stakeholders and key audiences of a
pharmaceutical product launch.
• Identify the skills required of communications
specialists that will enable their success within
the pharmaceutical industry

5. Introduction
A. arithmetic, adverse events
B. balance
C. condition
D. defense
E. employees
F. first, follow-on
G. great

6. Overview – 1
Introduction
H. healthcare practitioners
I. investment
J. journalists
K. kainotophobia
L. legal
M.marketing experts
N. nurses

7. Overview – 1
Introduction
O. off-label
P. promote
Q. questions
R. regulatory
S. science
T. training
U. urgency

8. Overview – 1
Introduction
V. video, visuals
W.World Wide Web
X. X-factor
Y. year-round effort
Z. zealot

9. Summary
• It is critical for communicators to gain a basic
understanding of the terms and phrases used
within the pharmaceutical industry

10. Summary
• It is critical for communicators to gain a basic
understanding of the terms and phrases used
within the pharmaceutical industry