Kelsey Jones' journey from her English Lit degree to freelancing and editing with Search Engine Journal. Also includes best practices for business and personal social media accounts, with a few examples.
A Journey From English Lit to Freelance Social Media and Marketing
1. +
A Journey From English Lit
to Freelance Social Media
and Marketing
Kelsey Jones, SearchEngineJournal.com and
MoxieDot.com
2. +
My Background
Degree from Kansas State University in English
Literature & Creative Writing, Minor in Women’s Studies
Internship
Blogging, Then & Now
First Freelance Client:
Currently, I Work With:
3. + How Do You Even Get Into
Freelancing
and Marketing?
4. +
Services I Offer :
How did I learn what I
know now?
Great mentors
Reading everything I can: RSS
readers, books, audiobooks
Conferences
Experiencing it first hand
Doing research to write about
it
• Social Media Marketing
• SEO
• Paid Search Ads
• Ghostwriting
• Copywriting
• “Easy” WordPress websites
5. +
How Do You
Expand?
To become a thought
leader, you have to:
Do things you don’t want to do
Question everything: don’t do
something just because that’s
“how it’s always been done”
Push yourself out of your
comfort zone
Go the extra mile
Continuous growth is hard.
6. + Social Media Best
Practices
For companies and personal accounts
7. +
Company Social Media Best
Practices
If you don’t think your boss would tweet it, you probably
shouldn’t either
Go past Facebook and Twitter: Google+, LinkedIn,
Instagram, Pinterest, Vine
Not all networks work for all businesses
Don’t forget about review sites
Use a scheduler, like Buffer or HootSuite
Monitor what people say about your company online
using free tools: SocialMention, Google Alerts,
Tagboard.com
8. If you’re not a “Taco Bell,”
think about what your target
customer is passionate
about & create content
about that.
9. +
Personal Social Media Best
Practices
If you’d be embarrassed if your mom or boss
saw it, don’t share it on social media
Know your Facebook and other network
privacy settings
Be careful who you tag
Be fun, but not outrageous…