Facebook Webinar

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How to get your local business up and running on Facebook.

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  • Source: http://www.jonloomer.com/2014/01/20/facebook-image-dimensions/
  • Facebook Webinar

    1. 1. Getting Started On Facebook
    2. 2. About Facebook • Set up in Harvard 2004. • Expanded to UK Universities 2005. • Developer platform 2007. • IPO’ed in 2012 for $16bn.
    3. 3. Profiles Versus Pages • Profile is for personal use. + Friend – News feed • Page is for business use. + Fan – Wall – Can advertise – Insights
    4. 4. How To Set Up Your Page Show Mary’s Shoe Store Vanity URL: www.facebook.com/username
    5. 5. How To Set Up Your Page Edit Page >> Edit Settings
    6. 6. Customising It • Cover Pic (851 x 315) • Avatar (180 x180) https://www.dropbox.com/home/Facebook%20Prof ile%20%26%20Cover%20Photos Any further artwork requirements, just ask Jana. • About Us Text • Pages You Like
    7. 7. Content: General • It’s all about Images – Posts with photos get 53% more likes, 104% more comments, 84% more click-throughs than text-based posts. (Kissmetrics) • Less words. About 20 is optimum. • Engaging - ask questions. • Frequency - Insights/Posts/Days to see when your fans are online
    8. 8. Content: General • Be Engaging - ask questions.
    9. 9. Content: General • Think About Frequency - Insights/Posts/Days to see when your fans are online
    10. 10. Content: Specific • What do they want to hear about? • Think Local, National, Global • Look at facebook.com/maxol
    11. 11. Photo Sizes
    12. 12. Using The Scheduling Tool • Can be used to schedule content • Can’t be used to share other people’s content
    13. 13. Promoting Your Page • Tell everyone! • Invite people to like your Page • Add the link to your email signature or website • Network it: think of Sponsorships Suppliers Other local businesses
    14. 14. Monitoring It • It’s a two-way communication channel – Put your email address on as the main contact so you get notified and can respond to private messages – Don’t just push out sales messages – When you use @
    15. 15. Negative Feedback How To Handle It • Do not delete it • If it’s small – handle it, positively and politely • If it’s tricky – take it offline
    16. 16. Thank You • Thanks for listening. • Any questions?
    17. 17. Next Session: 29 April 2. Twitter: Tuesday, 29 April, 3pm. • How to set up your Twitter account • Finding followers • Using the search tool to find local people in your area • Measuring it
    18. 18. After That… 3. Instagram: Tuesday, 6 May, 3pm. • How to set up your Instagram account • Finding followers • Using hashtags to your advantage • Measuring it
    19. 19. Get In Touch

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