Improve Your 
Personal SEO 
Liz Borod Wright, Adjunct Professor at Columbia Journalism 
School 
Strategic Social Media Wor...
Have You Googled Yourself Lately?
Notice What Shows Up First?
Control What Shows Up… 
• By making sure that you have optimized your 
existing social media profiles… 
• And possibly set...
Look at #3 & #4: My Own Website
No Website? No Problem! 
• It takes minutes to make a free one-page 
website (also called a “splash page). 
• About.me is ...
My About.me Page: 
http://about.me/travelogged
Why Should You Have an About.me? 
• It’s a FREE web page! More on the premium 
version later… 
• Show off your social medi...
Should You Upgrade for $48 a Year? 
• Could be a nice, simple web page solution… 
• Removes About.me branding 
• Custom do...
More Free Websites to Help Your SEO 
• Flavors.me: similar to About.me 
• Contently.com: Show off your published clips 
po...
PS: Don’t Have Time to Google Yourself 
or Your Business Constantly? 
Set up a Google Alert!
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Improve Your Personal SEO

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Improve Your Personal SEO

  1. 1. Improve Your Personal SEO Liz Borod Wright, Adjunct Professor at Columbia Journalism School Strategic Social Media Workshop, Fall 2014
  2. 2. Have You Googled Yourself Lately?
  3. 3. Notice What Shows Up First?
  4. 4. Control What Shows Up… • By making sure that you have optimized your existing social media profiles… • And possibly setting up even more social media profiles… • And consider setting up a website!
  5. 5. Look at #3 & #4: My Own Website
  6. 6. No Website? No Problem! • It takes minutes to make a free one-page website (also called a “splash page). • About.me is a great, free tool for this and very social media-friendly.
  7. 7. My About.me Page: http://about.me/travelogged
  8. 8. Why Should You Have an About.me? • It’s a FREE web page! More on the premium version later… • Show off your social media profiles • Good for SEO – shows up high in searches • Good for Personal Branding – you control what others see • If you don’t have a website to list in your social media profiles, your About.me page would be a good one to list!
  9. 9. Should You Upgrade for $48 a Year? • Could be a nice, simple web page solution… • Removes About.me branding • Custom domain name • Google anayltics
  10. 10. More Free Websites to Help Your SEO • Flavors.me: similar to About.me • Contently.com: Show off your published clips portfolio • Re.vu: a cross between LinkedIn and About.me Why not create one of each?
  11. 11. PS: Don’t Have Time to Google Yourself or Your Business Constantly? Set up a Google Alert!

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