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Freelance Social Media and Search Marketing: KU Marketing Club

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Freelance Social Media and Search Marketing: KU Marketing Club

  1. 1. + A Journey From English Lit to Freelance Marketing and Social Media Kelsey Jones, SearchEngineJournal.com and MoxieDot.com KU Marketing Club
  2. 2. + My Background  Degree from Kansas State University in English Literature & Creative Writing, Minor in Women’s Studies  Internship  Blogging, Then & Now  First Freelance Client:  Currently, I Work With:
  3. 3. + How Do You Even Get Into Freelancing and Marketing?
  4. 4. + Services I Offer : How did I learn what I know now? Great mentors Reading everything I can: RSS readers, books, audiobooks Conferences Experiencing it first hand Learn HTML, design, etc. Doing research to write about it • Social Media Marketing • SEO • Paid Search Ads • Ghostwriting • Copywriting • “Easy” WordPress websites
  5. 5. + How Do You Expand? To become a thought leader, you have to:  Do things you don’t want to do  Question everything: don’t do something just because that’s “how it’s always been done”  Push yourself out of your comfort zone  Go the extra mile Continuous growth is hard.
  6. 6. + SEO Overview Main Points, Career Paths
  7. 7. + Search Engine Optimization (SEO)  Deals with making sure websites are seen in search results (aka SERPs)  VIP parts of a website:  Title and Description Meta Tags  The content  Schema Tags (schema.org)  NAP (Name, Address, Phone)  Local SEO feeds into this  Linkbuilding  SEO Services I Provide: Audits, Analytics, Content
  8. 8. + Schema Tags
  9. 9. + Local SEO  Deals with making sure businesses are shown in Google Maps, on Yelp, etc.  Tools like Moz Local help companies make sure they are seen in local listings  Bing/Yahoo!, Yelp, Google are top priority
  10. 10. + Social Media Best Practices For companies and personal accounts
  11. 11. + Company Social Media Best Practices  If you don’t think your boss would tweet it, you probably shouldn’t either  Go past Facebook and Twitter: Google+, LinkedIn, Instagram, Pinterest, Vine  Not all networks work for all businesses  Use a scheduler, like Buffer or HootSuite  Monitor what people say about you and your company online using free tools: SocialMention, Google Alerts, Tagboard.com
  12. 12. If you’re not a “Taco Bell,” think about what your target customer is passionate about & create content about that.
  13. 13. + Personal Social Media Best Practices If you’d be embarrassed if your mom or boss saw it, don’t share it on social media Know your Facebook and other network privacy settings Be careful who you tag Be fun, but not outrageous…
  14. 14. + What Jobs Are There in Search and Social?  SEO Specialist  Mobile  Local  General  Analytics Specialist  Content Marketing Specialist/Coordinator  Content Creator  Link Building
  15. 15. + Where Can I Find Marketing Jobs?  Indeed.com  FlexJobs.com  VirtualVocations.com  Mashable Job Board  JournalismJobs.com  Google Search: “How Hiring/Open Positions” + “Job Title” + Location  LinkedIn  CareerBuilder and Monster are over-saturated
  16. 16. + That’s It! Any questions? kelsey@moxiedot.com @wonderwall7 SearchEngineJournal.com MoxieDot.com TheHustleLife.com

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