SlideShare a Scribd company logo
1 of 19
Chris Abraham Presents: How to Use
Google+ for your Business




  March 13, 2012
Your moderator for today: Frank Reed

                   • Managing Editor of

                                                            #18
                     marketingpilgrim.com


                   • Internet and Social Media marketing
                     education and consulting
                     frankareed.com


                   • Weekly contributor to             blog
                     “Frank Fridays”

     @frankreed   frank@frankareed.com       919-285-1515

 2
Thanks to all of
    How to Use       our sponsors
    Google+ for
     Business



           Chris
          Abraham



3
Click the orange arrow




4
Your speaker for today: Chris Abraham

                   • Co-Founder and President of
                     Abraham & Harrison, LLC

                   • Avid Blogger/Contributor:




                   • Social Media/Technology
                     Consultant

   @chrisabraham       chris@ahpr.us    202-352-5051
Your GMail Account
Do You Have a Gmail Account?

•   Before we can move forward towards creating
    a Google+ Business Page, it is important to
    create a Gmail/Google Account:
    http://bit.ly/createNewGoogleAccount

•   When setting up your new account, please be
    sure to be serious about your account, using
    your real, full name, your real personal
    information, and fill out as much information as
    you're comfortable giving; however, give until it
    hurts if you plan to use Google to its full
    potential
Your GMail Account
Do You Have a Gmail Account?

•   If you already have a Google Apps or Google
    Business account through your employer,
    you're already eligible to create your Google+
    account through your business domain. In
    that case, you don’t need to create a Gmail
    account.

•   Be sure to upload or port your personal and
    business address book into your personal or
    corporate Google Mail account, into the
    Contacts portion of your Mail. This will allow
    you to "find" your personal and professional
    friends on Google+ easily and simply down
    the road.
Your Google Profile
Have You Populated Your Google Profile?

•   As part of the setup of your Gmail account or your
    G+ account, Google will ask you a series of
    questions. Each question you answer will add
    pieces to your complete Google Profile

•   If you want to get it over with in one go, please fill
    out your profile directly: https://profiles.google.com

•   If you're worried about your privacy, Google offers
    you a dashboard, a place you can go to limit
    public data access to your Google personal
    information and profile:
    https://www.google.com/dashboard
Your Google Profile
Have You Populated Your Google Profile?

•   There are so many pieces and parts you can look
    at on the Google "privacy" Dashboard, just
    remember that Google does reward you for giving
    'til it hurts, so to speak.

•   Do keep an eye out as to erroneous information
    since Google has been collecting a dossier on
    you since well before you actively decided to join
    Gmail or G+, so be sure to take some time to
    correct any assumptions that Google has about
    you that are obsolete or no longer true.

•   Every detail that you give to your Google Profile--
    and every decision you make to make that
    information "public"--will reward you with an SEO
    and personal brand "bump" in organic Google
    search.
Your Google+ Account
Have You Joined Google+?

• If you have already joined G+ but have not
  been back in a while, be sure to log in and look
  around.

• Go to your Google Plus settings and make
  sure you share things publicly as a default--
  we're setting this entire thing up for the most
  business punch and business sense so
  anything that is not public--open to search
  indexing--will not help your branding.
Your Google+ Account
Have You Joined Google+?

• When I started using G+, I would often share
  things in a limited way because G+ is very
  careful about protecting your privacy these
  days and errs on the side of propriety.

• Ever since Twitter cut off Google from it's real
  time web "pulse," Google has been trying to
  replace these tweets--Google+ is its only plan
  for this and you can benefit.
Set Up Your Google+ Account
Have You Created a Google+
Business Page?

•   If you haven't already, create a
    G+ business page at this URL:
    https://plus.google.com/u/2/page
    s/create

•   Be very careful during the setup
    process in order to make sure
    you have chosen the correct
    category of page.

•   Be sure to set up everything as
    thoroughly as possible and
    come from a place of inclusion--
    take the time to find and follow
    any and all the people you can,
    including competitors and foes.
    Why? Because we're playing to
    Google, not brand.
Set Up Your Google+ Account:
Have You Created a Google+
Business Page?

•   Google, like all social networks,
    prioritizes search result benefits
    on the size and importance of
    one's social graph as well as
    based on keywords.

•   Organize your circles with care
    because you cannot have more
    than 5,000 people in one circle--
    so don't just pile everyone into
    "Following.”

•   Select the individuals in your
    organization who will have admin
    privileges, as of February 2012
    there can be more than one.
Set Up Your Google+ Account
Seeding Content to your Google+ Business
Page.

•   If you get into the habit of just dropping
    links and clicking submit into your stream,
    you're not doing yourself too much of a
    favor--be sure to frame the post with as
    much comment as you like--but since
    Google is explicit, be sure to make sure
    you consider keywords and phrases that
    help describe the content of your link or
    your comment.

•   If you drop links to your blog, site, articles,
    press releases, products, and services and
    you have junk results populated with the
    wrong photos or ugly titles and
    descriptions, you might want to make sure
    you work on how your sites and properties
    are set up, implementing better processes,
    including improvements in site speed, site
    architecture, and SEO and Google-
    supported HTML title and description tags.
Set Up Your Google+ Account
Seeding Content to your Google+ Business
Page.

•   Always be sure to "share" every post you post
    to your G+ Business Page to your own G+
    stream--also, comment and +1 your own
    business page if you feel comfortable--
    remember that the social graph takes
    everything into account: # of comments, +1s,
    and shares--the G+ equivalent of Twitter
    Retweets and Facebook Shares and Likes...

IMPORTANT NOTE: although Google does a
good job or reminding you, when you're posting
as your Google+ Business Page, you're in a
different role--you're using G+ as your brand not
as yourself.
Set Up Your Google+ Account
Quick and Easy Steps for Maximizing your
Google+ SEO Potential

•   Make sure all your posts are Public

•   Use a clean URL when you add your content

•   Prefixing names with a plus sign links that
    name to the person’s profile

•   Even though it is public, you still need friends,
    circles, engagement, and sharing
Set Up Your Google+ Account
Quick and Easy Steps for Maximizing your
Google+ SEO Potential

•   Get that Google +1 button on all your
    properties, blogs, corporate sites, personal
    sites, etc.

•   TAKE YOUR TIME and BE THOROUGH

•   Consider inviting your contacts to use
    Google+

•   Become an authentic member of the
    community
Questions?
Thanks for your time, I’ve enjoyed speaking with you!


Chris Abraham
Abraham Harrison
www.abrahamharrison.com
cabraham@abrahamharrison.com
Don’t stop now!                        Don’t forget our sponsors




                     April 3, 2012
                   11:00 to 11:30 ET
                  Global Search
 Mike Moran         Marketing

 Sign up now at http://bit.ly/AqpJVa

For more information: www.mikemoran.com

   19

More Related Content

What's hot

SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
 
Google Plus: Tools for Solo Pro Success
Google Plus: Tools for Solo Pro SuccessGoogle Plus: Tools for Solo Pro Success
Google Plus: Tools for Solo Pro SuccessBarbara Saunders
 
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium BusinessFacebook 101 for Small-Medium Business
Facebook 101 for Small-Medium BusinessDoug Hay & Associates
 
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014The Big Bear Guide to Blogging SEO - Camp Blogaway 2014
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014Casey Markee, MBA
 
The Convergence of Social Media & Search
The Convergence of Social Media & SearchThe Convergence of Social Media & Search
The Convergence of Social Media & SearchBill Hartzer
 
Search and Social Content Strategy, Pubcon Austin 2015
Search and Social Content Strategy, Pubcon Austin 2015Search and Social Content Strategy, Pubcon Austin 2015
Search and Social Content Strategy, Pubcon Austin 2015Bill Hartzer
 
How to Use Facebook to Improve Your Real Estate Business
How to Use Facebook to Improve Your Real Estate BusinessHow to Use Facebook to Improve Your Real Estate Business
How to Use Facebook to Improve Your Real Estate BusinessWebTech Dezine
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHubSpot
 
How To Get Followers On Social Media.
How To Get Followers On Social Media.How To Get Followers On Social Media.
How To Get Followers On Social Media.David Gabriel
 
Inbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing AssociationInbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing AssociationHubSpot
 
You're on google+, now what?
You're on google+, now what?You're on google+, now what?
You're on google+, now what?Ray Hiltz
 
The "Big Easy" Guide to Google-Friendly Link Earning
The "Big Easy" Guide to Google-Friendly Link EarningThe "Big Easy" Guide to Google-Friendly Link Earning
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
 
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
 
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
 

What's hot (18)

Blogging: A Deep Dive
Blogging: A Deep DiveBlogging: A Deep Dive
Blogging: A Deep Dive
 
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
 
Google Plus: Tools for Solo Pro Success
Google Plus: Tools for Solo Pro SuccessGoogle Plus: Tools for Solo Pro Success
Google Plus: Tools for Solo Pro Success
 
Facebook 101 for Small-Medium Business
Facebook 101 for Small-Medium BusinessFacebook 101 for Small-Medium Business
Facebook 101 for Small-Medium Business
 
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014The Big Bear Guide to Blogging SEO - Camp Blogaway 2014
The Big Bear Guide to Blogging SEO - Camp Blogaway 2014
 
The Convergence of Social Media & Search
The Convergence of Social Media & SearchThe Convergence of Social Media & Search
The Convergence of Social Media & Search
 
Google +
Google +Google +
Google +
 
Search and Social Content Strategy, Pubcon Austin 2015
Search and Social Content Strategy, Pubcon Austin 2015Search and Social Content Strategy, Pubcon Austin 2015
Search and Social Content Strategy, Pubcon Austin 2015
 
Backlinks
 Backlinks Backlinks
Backlinks
 
How to Use Facebook to Improve Your Real Estate Business
How to Use Facebook to Improve Your Real Estate BusinessHow to Use Facebook to Improve Your Real Estate Business
How to Use Facebook to Improve Your Real Estate Business
 
How to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpotHow to Combine SEO, Blogging, and Social Media For Results HubSpot
How to Combine SEO, Blogging, and Social Media For Results HubSpot
 
How To Get Followers On Social Media.
How To Get Followers On Social Media.How To Get Followers On Social Media.
How To Get Followers On Social Media.
 
Ecommerce content marketing 101
Ecommerce content marketing 101Ecommerce content marketing 101
Ecommerce content marketing 101
 
Inbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing AssociationInbound Marketing Crash Course for Bryant Marketing Association
Inbound Marketing Crash Course for Bryant Marketing Association
 
You're on google+, now what?
You're on google+, now what?You're on google+, now what?
You're on google+, now what?
 
The "Big Easy" Guide to Google-Friendly Link Earning
The "Big Easy" Guide to Google-Friendly Link EarningThe "Big Easy" Guide to Google-Friendly Link Earning
The "Big Easy" Guide to Google-Friendly Link Earning
 
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
 
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...
 

Similar to Google+ For Business Webinar Slides

Google Plus Tutorial
Google Plus TutorialGoogle Plus Tutorial
Google Plus TutorialJoann Chedid
 
How To Connect With Your Customers Using Google+
How To Connect With Your Customers Using Google+How To Connect With Your Customers Using Google+
How To Connect With Your Customers Using Google+Rebecca Wardlow, CDMP
 
dotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotagencyslideshare
 
How to set up a google+ business page
How to set up a google+ business pageHow to set up a google+ business page
How to set up a google+ business pageDoug Hay & Associates
 
14 Ways to Be a Better Digital Marketer in 2014
14 Ways to Be a Better Digital Marketer in 201414 Ways to Be a Better Digital Marketer in 2014
14 Ways to Be a Better Digital Marketer in 2014David Griner
 
Google+ and Google My Business
Google+ and Google My BusinessGoogle+ and Google My Business
Google+ and Google My BusinessMark Jennings
 
Assembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand PagesAssembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand PagesBrandy Luscalzo
 
Plus one google_plus_marketing
Plus one google_plus_marketingPlus one google_plus_marketing
Plus one google_plus_marketingdanieljacobes
 
Google+ for Businesses
Google+ for BusinessesGoogle+ for Businesses
Google+ for BusinessesPopcorn
 
The A - Z of How to Use Google Plus for Recruiting
The A - Z of How to Use Google Plus for Recruiting The A - Z of How to Use Google Plus for Recruiting
The A - Z of How to Use Google Plus for Recruiting Shahid Wazed
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
 
Social Media Branding for Media Pros Presented to NATAS
Social Media Branding for Media Pros Presented to NATASSocial Media Branding for Media Pros Presented to NATAS
Social Media Branding for Media Pros Presented to NATASMelodie Tao
 
Growing Your Business with Google Plus
Growing Your Business with Google PlusGrowing Your Business with Google Plus
Growing Your Business with Google PlusCristin Grogan
 
google+whitepaper-new
google+whitepaper-newgoogle+whitepaper-new
google+whitepaper-newKatrina Parr
 
Google+, Leveraging for Success in Search
Google+, Leveraging for Success in SearchGoogle+, Leveraging for Success in Search
Google+, Leveraging for Success in SearchEdelman
 
Google+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabsGoogle+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabs1 Click Solutions, LLC
 
Google business page_optimization_guide_g_shiftlabs
Google business page_optimization_guide_g_shiftlabsGoogle business page_optimization_guide_g_shiftlabs
Google business page_optimization_guide_g_shiftlabsHavas Media
 

Similar to Google+ For Business Webinar Slides (20)

Google Plus Tutorial
Google Plus TutorialGoogle Plus Tutorial
Google Plus Tutorial
 
How To Connect With Your Customers Using Google+
How To Connect With Your Customers Using Google+How To Connect With Your Customers Using Google+
How To Connect With Your Customers Using Google+
 
dotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentation
 
How to set up a google+ business page
How to set up a google+ business pageHow to set up a google+ business page
How to set up a google+ business page
 
14 Ways to Be a Better Digital Marketer in 2014
14 Ways to Be a Better Digital Marketer in 201414 Ways to Be a Better Digital Marketer in 2014
14 Ways to Be a Better Digital Marketer in 2014
 
Google+ and Google My Business
Google+ and Google My BusinessGoogle+ and Google My Business
Google+ and Google My Business
 
Google plus
Google plusGoogle plus
Google plus
 
Assembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand PagesAssembling Your Social Media Playbook with Google Plus and Brand Pages
Assembling Your Social Media Playbook with Google Plus and Brand Pages
 
Plus one google_plus_marketing
Plus one google_plus_marketingPlus one google_plus_marketing
Plus one google_plus_marketing
 
Google+ for Businesses
Google+ for BusinessesGoogle+ for Businesses
Google+ for Businesses
 
The A - Z of How to Use Google Plus for Recruiting
The A - Z of How to Use Google Plus for Recruiting The A - Z of How to Use Google Plus for Recruiting
The A - Z of How to Use Google Plus for Recruiting
 
Fresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg Social Media presentation: Google+ and Friends
Fresh Egg Social Media presentation: Google+ and Friends
 
Social Media Branding for Media Pros Presented to NATAS
Social Media Branding for Media Pros Presented to NATASSocial Media Branding for Media Pros Presented to NATAS
Social Media Branding for Media Pros Presented to NATAS
 
Growing Your Business with Google Plus
Growing Your Business with Google PlusGrowing Your Business with Google Plus
Growing Your Business with Google Plus
 
Google +
Google +Google +
Google +
 
google+whitepaper-new
google+whitepaper-newgoogle+whitepaper-new
google+whitepaper-new
 
Google+, Leveraging for Success in Search
Google+, Leveraging for Success in SearchGoogle+, Leveraging for Success in Search
Google+, Leveraging for Success in Search
 
Google+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabsGoogle+ Business Page Optimization Guide gShiftlabs
Google+ Business Page Optimization Guide gShiftlabs
 
Google business page_optimization_guide_g_shiftlabs
Google business page_optimization_guide_g_shiftlabsGoogle business page_optimization_guide_g_shiftlabs
Google business page_optimization_guide_g_shiftlabs
 
Importance of Google + for Business
Importance of Google + for BusinessImportance of Google + for Business
Importance of Google + for Business
 

More from Gerris

Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Gerris
 
Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationMicro-Influencer Marketing is 1% Inspiration, 99% Perspiration
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationGerris
 
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Gerris
 
How to Use Influencer Marketing To Promote Your Book
How to Use Influencer Marketing To Promote Your Book How to Use Influencer Marketing To Promote Your Book
How to Use Influencer Marketing To Promote Your Book Gerris
 
How To Manage Your Wikipedia Page
How To Manage Your Wikipedia PageHow To Manage Your Wikipedia Page
How To Manage Your Wikipedia PageGerris
 
Tsmm tsm media kit 020615 us
Tsmm tsm media kit 020615 usTsmm tsm media kit 020615 us
Tsmm tsm media kit 020615 usGerris
 
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Digital and Online Reputation Management by Chris Abraham of Gerris for The S...
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Gerris
 
Gerris Capabilities Deck (Kitchen Sink Version)
Gerris Capabilities Deck (Kitchen Sink Version)Gerris Capabilities Deck (Kitchen Sink Version)
Gerris Capabilities Deck (Kitchen Sink Version)Gerris
 
Why Clickagy Data Sheet
Why Clickagy Data SheetWhy Clickagy Data Sheet
Why Clickagy Data SheetGerris
 
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyMizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris
 
Influencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEOInfluencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEOGerris
 
Healthcare infographic
Healthcare infographicHealthcare infographic
Healthcare infographicGerris
 
The Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceThe Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceGerris
 
How to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailHow to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailGerris
 
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesMedia Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
 
Trust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business TransactionsTrust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business TransactionsGerris
 
"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris Abraham"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris AbrahamGerris
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyGerris
 
Google+ for Brands Best in Show Webinar
Google+ for Brands Best in Show WebinarGoogle+ for Brands Best in Show Webinar
Google+ for Brands Best in Show WebinarGerris
 
Long Tail Blogger Outreach Webinar
Long Tail Blogger Outreach WebinarLong Tail Blogger Outreach Webinar
Long Tail Blogger Outreach WebinarGerris
 

More from Gerris (20)

Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...
Micro-Influencer-Marketing Guest Lecture at Georgetown University November 2,...
 
Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration
Micro-Influencer Marketing is 1% Inspiration, 99% PerspirationMicro-Influencer Marketing is 1% Inspiration, 99% Perspiration
Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration
 
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...
Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspira...
 
How to Use Influencer Marketing To Promote Your Book
How to Use Influencer Marketing To Promote Your Book How to Use Influencer Marketing To Promote Your Book
How to Use Influencer Marketing To Promote Your Book
 
How To Manage Your Wikipedia Page
How To Manage Your Wikipedia PageHow To Manage Your Wikipedia Page
How To Manage Your Wikipedia Page
 
Tsmm tsm media kit 020615 us
Tsmm tsm media kit 020615 usTsmm tsm media kit 020615 us
Tsmm tsm media kit 020615 us
 
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...Digital and Online Reputation Management by Chris Abraham of Gerris for The S...
Digital and Online Reputation Management by Chris Abraham of Gerris for The S...
 
Gerris Capabilities Deck (Kitchen Sink Version)
Gerris Capabilities Deck (Kitchen Sink Version)Gerris Capabilities Deck (Kitchen Sink Version)
Gerris Capabilities Deck (Kitchen Sink Version)
 
Why Clickagy Data Sheet
Why Clickagy Data SheetWhy Clickagy Data Sheet
Why Clickagy Data Sheet
 
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyMizuno Running Mezamashii Long Tail Blogger Outreach Case Study
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
 
Influencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEOInfluencer Outreach is the New Link Building SEO
Influencer Outreach is the New Link Building SEO
 
Healthcare infographic
Healthcare infographicHealthcare infographic
Healthcare infographic
 
The Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert AdviceThe Smart Guide to Working With Bloggers: A Compilation of Expert Advice
The Smart Guide to Working With Bloggers: A Compilation of Expert Advice
 
How to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long TailHow to Engage Bloggers Down the Long Tail
How to Engage Bloggers Down the Long Tail
 
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesMedia Kit for The Social Media Monthly and The Startup Monthly Magazines
Media Kit for The Social Media Monthly and The Startup Monthly Magazines
 
Trust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business TransactionsTrust is the New Currency: Innovative Models for Business Transactions
Trust is the New Currency: Innovative Models for Business Transactions
 
"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris Abraham"Trust is the New Currency" Webinar Slides by Chris Abraham
"Trust is the New Currency" Webinar Slides by Chris Abraham
 
Identifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content StrategyIdentifying & Creating Nonprofit Content and Content Strategy
Identifying & Creating Nonprofit Content and Content Strategy
 
Google+ for Brands Best in Show Webinar
Google+ for Brands Best in Show WebinarGoogle+ for Brands Best in Show Webinar
Google+ for Brands Best in Show Webinar
 
Long Tail Blogger Outreach Webinar
Long Tail Blogger Outreach WebinarLong Tail Blogger Outreach Webinar
Long Tail Blogger Outreach Webinar
 

Recently uploaded

HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureHONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureKweku Zurek
 
Accident dtection using opencv and using AI
Accident dtection using opencv and using AIAccident dtection using opencv and using AI
Accident dtection using opencv and using AIrk7ramesh2580
 
Nervous System & Motherhood (made by SanyaKurd)
Nervous System & Motherhood (made by SanyaKurd)Nervous System & Motherhood (made by SanyaKurd)
Nervous System & Motherhood (made by SanyaKurd)SanyaaKurd
 
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureHONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureKweku Zurek
 
SPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docx
SPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docxSPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docx
SPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docxIT Industry
 
Time Management by Akshit Jain ctld .ppt
Time Management by Akshit Jain ctld .pptTime Management by Akshit Jain ctld .ppt
Time Management by Akshit Jain ctld .pptAkshit Jain
 

Recently uploaded (6)

HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureHONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
 
Accident dtection using opencv and using AI
Accident dtection using opencv and using AIAccident dtection using opencv and using AI
Accident dtection using opencv and using AI
 
Nervous System & Motherhood (made by SanyaKurd)
Nervous System & Motherhood (made by SanyaKurd)Nervous System & Motherhood (made by SanyaKurd)
Nervous System & Motherhood (made by SanyaKurd)
 
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochureHONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
HONOURABLE LAWRENCE BANDASOA TABASE funeral brochure
 
SPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docx
SPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docxSPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docx
SPACE POGO SHOWS PROJECTIONS APPMAKING DONE!.docx
 
Time Management by Akshit Jain ctld .ppt
Time Management by Akshit Jain ctld .pptTime Management by Akshit Jain ctld .ppt
Time Management by Akshit Jain ctld .ppt
 

Google+ For Business Webinar Slides

  • 1. Chris Abraham Presents: How to Use Google+ for your Business March 13, 2012
  • 2. Your moderator for today: Frank Reed • Managing Editor of #18 marketingpilgrim.com • Internet and Social Media marketing education and consulting frankareed.com • Weekly contributor to blog “Frank Fridays” @frankreed frank@frankareed.com 919-285-1515 2
  • 3. Thanks to all of How to Use our sponsors Google+ for Business Chris Abraham 3
  • 5. Your speaker for today: Chris Abraham • Co-Founder and President of Abraham & Harrison, LLC • Avid Blogger/Contributor: • Social Media/Technology Consultant @chrisabraham chris@ahpr.us 202-352-5051
  • 6. Your GMail Account Do You Have a Gmail Account? • Before we can move forward towards creating a Google+ Business Page, it is important to create a Gmail/Google Account: http://bit.ly/createNewGoogleAccount • When setting up your new account, please be sure to be serious about your account, using your real, full name, your real personal information, and fill out as much information as you're comfortable giving; however, give until it hurts if you plan to use Google to its full potential
  • 7. Your GMail Account Do You Have a Gmail Account? • If you already have a Google Apps or Google Business account through your employer, you're already eligible to create your Google+ account through your business domain. In that case, you don’t need to create a Gmail account. • Be sure to upload or port your personal and business address book into your personal or corporate Google Mail account, into the Contacts portion of your Mail. This will allow you to "find" your personal and professional friends on Google+ easily and simply down the road.
  • 8. Your Google Profile Have You Populated Your Google Profile? • As part of the setup of your Gmail account or your G+ account, Google will ask you a series of questions. Each question you answer will add pieces to your complete Google Profile • If you want to get it over with in one go, please fill out your profile directly: https://profiles.google.com • If you're worried about your privacy, Google offers you a dashboard, a place you can go to limit public data access to your Google personal information and profile: https://www.google.com/dashboard
  • 9. Your Google Profile Have You Populated Your Google Profile? • There are so many pieces and parts you can look at on the Google "privacy" Dashboard, just remember that Google does reward you for giving 'til it hurts, so to speak. • Do keep an eye out as to erroneous information since Google has been collecting a dossier on you since well before you actively decided to join Gmail or G+, so be sure to take some time to correct any assumptions that Google has about you that are obsolete or no longer true. • Every detail that you give to your Google Profile-- and every decision you make to make that information "public"--will reward you with an SEO and personal brand "bump" in organic Google search.
  • 10. Your Google+ Account Have You Joined Google+? • If you have already joined G+ but have not been back in a while, be sure to log in and look around. • Go to your Google Plus settings and make sure you share things publicly as a default-- we're setting this entire thing up for the most business punch and business sense so anything that is not public--open to search indexing--will not help your branding.
  • 11. Your Google+ Account Have You Joined Google+? • When I started using G+, I would often share things in a limited way because G+ is very careful about protecting your privacy these days and errs on the side of propriety. • Ever since Twitter cut off Google from it's real time web "pulse," Google has been trying to replace these tweets--Google+ is its only plan for this and you can benefit.
  • 12. Set Up Your Google+ Account Have You Created a Google+ Business Page? • If you haven't already, create a G+ business page at this URL: https://plus.google.com/u/2/page s/create • Be very careful during the setup process in order to make sure you have chosen the correct category of page. • Be sure to set up everything as thoroughly as possible and come from a place of inclusion-- take the time to find and follow any and all the people you can, including competitors and foes. Why? Because we're playing to Google, not brand.
  • 13. Set Up Your Google+ Account: Have You Created a Google+ Business Page? • Google, like all social networks, prioritizes search result benefits on the size and importance of one's social graph as well as based on keywords. • Organize your circles with care because you cannot have more than 5,000 people in one circle-- so don't just pile everyone into "Following.” • Select the individuals in your organization who will have admin privileges, as of February 2012 there can be more than one.
  • 14. Set Up Your Google+ Account Seeding Content to your Google+ Business Page. • If you get into the habit of just dropping links and clicking submit into your stream, you're not doing yourself too much of a favor--be sure to frame the post with as much comment as you like--but since Google is explicit, be sure to make sure you consider keywords and phrases that help describe the content of your link or your comment. • If you drop links to your blog, site, articles, press releases, products, and services and you have junk results populated with the wrong photos or ugly titles and descriptions, you might want to make sure you work on how your sites and properties are set up, implementing better processes, including improvements in site speed, site architecture, and SEO and Google- supported HTML title and description tags.
  • 15. Set Up Your Google+ Account Seeding Content to your Google+ Business Page. • Always be sure to "share" every post you post to your G+ Business Page to your own G+ stream--also, comment and +1 your own business page if you feel comfortable-- remember that the social graph takes everything into account: # of comments, +1s, and shares--the G+ equivalent of Twitter Retweets and Facebook Shares and Likes... IMPORTANT NOTE: although Google does a good job or reminding you, when you're posting as your Google+ Business Page, you're in a different role--you're using G+ as your brand not as yourself.
  • 16. Set Up Your Google+ Account Quick and Easy Steps for Maximizing your Google+ SEO Potential • Make sure all your posts are Public • Use a clean URL when you add your content • Prefixing names with a plus sign links that name to the person’s profile • Even though it is public, you still need friends, circles, engagement, and sharing
  • 17. Set Up Your Google+ Account Quick and Easy Steps for Maximizing your Google+ SEO Potential • Get that Google +1 button on all your properties, blogs, corporate sites, personal sites, etc. • TAKE YOUR TIME and BE THOROUGH • Consider inviting your contacts to use Google+ • Become an authentic member of the community
  • 18. Questions? Thanks for your time, I’ve enjoyed speaking with you! Chris Abraham Abraham Harrison www.abrahamharrison.com cabraham@abrahamharrison.com
  • 19. Don’t stop now! Don’t forget our sponsors April 3, 2012 11:00 to 11:30 ET Global Search Mike Moran Marketing Sign up now at http://bit.ly/AqpJVa For more information: www.mikemoran.com 19