Pep Capabilities 4.5.10.Basic


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  • 13 Six Sigma Certified Project Managers
  • Pep Capabilities 4.5.10.Basic

    1. 1. Pep Capabilities
    2. 2. Today’s Agenda <ul><li>Introductions </li></ul><ul><li>Our services </li></ul><ul><li>Our promise </li></ul><ul><li>Case study – program examples </li></ul><ul><li>Questions </li></ul>
    3. 3. Clients
    4. 4. Office Locations Pep is a team of strategy, creative, marketing, and project management professionals who lead the industry in consistently delivering marketing promotions on-time, on-budget and on-strategy. With over 6,000 programs and $1B in promotional spend, Pep boasts a proven track record of delivering unparalleled performance.  Pep has been on the front lines of brand changing initiatives with work reaching your customers through retail demos, direct-to-door, sampling programs and web-based promotions for world-class customers in CPG, healthcare, franchise food, financial, and B2B markets. Boston Pittsburgh Chicago Los Angeles San Juan Philadelphia Cincinnati – Corporate Headquarters
    5. 5. Awards and Associations Awards 2009 Supplier Excellence Award Procter & Gamble 2009 Supplier of the Year Heinz 2009 Fast 55 Cincinnati Business Courier 2008 Minority Business of the Year South Central Ohio Minority Supplier Development Council 2008 Supplier Excellence Award Procter & Gamble 2008 Small Business of the Year The Greater Cincinnati & Northern Kentucky African American Chamber of Commerce 2008 Pyramid Builder Award for Cost Heinz 2007 Small Business Excellence Award Cincinnati-USA Regional Chamber of Commerce Associations National Minority Supplier Diversity Council South Central Ohio Minority Business Council Greater Cincinnati and Northern Kentucky African American Chamber of Commerce Central State University Business Advisory Council CincyUSA Regional Chamber American Marketing Association Ad Club AIGA, the Professional Association for Design
    6. 6. Capabilities <ul><li>Coupons </li></ul><ul><li>FSI </li></ul><ul><li>Direct Mail </li></ul><ul><li>Sampling </li></ul><ul><li>Premiums </li></ul><ul><li>Shelf Talkers </li></ul><ul><li>Floor Ads </li></ul><ul><li>Alliances </li></ul><ul><li>Sponsorships </li></ul><ul><li>Trade Shows </li></ul><ul><li>DRTV </li></ul>
    7. 7. Promotions by Type Overview <ul><li>5 ½ years </li></ul><ul><li>6,000+ promotions </li></ul><ul><li>$1 Billion in </li></ul><ul><li>promotional spend </li></ul>
    8. 8. Our Promise <ul><li>Pep Makes 3 Commitments to Its Customers </li></ul><ul><li>We will execute with excellence – delivering the best possible solutions for your organization. </li></ul><ul><li>We will save you money in the overall value of the promotions being delivered for your organization. </li></ul><ul><li>We will assure your campaigns remain on-strategy with proven results . </li></ul>
    9. 9. Executing with Excellence Processes <ul><li>Pep’s 13 Six Sigma certified project managers will be instrumental in </li></ul><ul><li>the creation of these SOPs utilizing the Six Sigma methodology to </li></ul><ul><li>capture the most time efficient systematic and focused approach to </li></ul><ul><li>each process.       </li></ul><ul><li>   </li></ul><ul><li>Pep personnel will follow each SOP as documented thus allowing for </li></ul><ul><li>speed-to-market and efficiencies while minimizing errors </li></ul>
    10. 10. Executing with Excellence PepConnect™ Customer Testimonial <ul><li>Cost Estimate </li></ul><ul><li>Purchase Orders </li></ul><ul><li>Project Timelines </li></ul><ul><li>Billing </li></ul><ul><li>Hourly Tracking </li></ul>
    11. 11. Executing with Excellence Our People / Training Process <ul><li>Training Program </li></ul><ul><li>Mentor Program </li></ul><ul><li>Provides a resource outside of your team </li></ul><ul><li>Learning Objectives </li></ul><ul><li>Ensure new employees can recall key information </li></ul><ul><li>Training Audits </li></ul><ul><li>Ensure trainers and training materials are up to date </li></ul><ul><li>Job Shadow Checklist </li></ul><ul><li>Ensures different job aspects are covered during </li></ul><ul><li>shadow </li></ul><ul><li>Checkpoints </li></ul><ul><li>Makes certain all job skills are being used / practiced </li></ul><ul><li>after training is complete </li></ul>Kristie McCartan Training Lead
    12. 12. Saving You Money Leveraging larger promotional spend Separating agency costs (Execution vs. Strategy) We specialize in execution - cost savings and avoidance & lack of rework
    13. 13. 1) Creative Brief 2) Research 3) Brainstorm Solutions 4) Evaluate & Refine 5) Estimate 6) Present to Client 7) Align with Client & Vendors 8) Project Management & Execution 9) Measure & Report Promotion Strategy Process Assuring Your Campaign is On Strategy
    14. 14. Assuring Your Campaign is On-Strategy Creative & Creative Production <ul><li>Promotional Campaigns </li></ul><ul><li>Direct to Consumer </li></ul><ul><li>Web-based </li></ul><ul><li>Point of Purchase Displays </li></ul><ul><li>In-store and Demo kits </li></ul><ul><li>Sales Kits </li></ul><ul><li>B2B/Professional </li></ul>
    15. 15. Assuring Your Campaign is On-Strategy Metrics Pep has managed the execution of over 6,000 promotions amounting to $1 Billion in promotional spend. Program Metrics Achieved ► Promotion Rating: 9.32 (Customer Satisfaction, 1-10) ► On Time Delivery 99.6% ► On Budget Delivery: 99.3% ► Cost Savings and 1% - 4% Avoidance
    16. 16. Case Studies
    17. 17. CONTACT INFORMATION: Mary Mikalas 151 W. Fourth Street Cincinnati, OH 45202 [email_address] Office: (513) 826-1894 Mobile: (513) 515-2866
    18. 18. Questions?
    19. 19. Sales Material Doctors’ Offices Challenge A familiar healthcare brand wanted to increase trials/sampling into their actual sales. Their strategy consisted of designing a tear-pad/coupon that would fit into the Novartis bins used for sampling in doctor’s offices & pharmacist’s shelves. The coupons would be coded for each of the Lead sales markets, which would allow the effectiveness of the promotion to be tracked by region. Each time one of the medical professionals took a sample from their shelves, they could also grab a coupon to pass along to their patients . Execution Pep kicked off the Brand’s entire promotion project, including design input, timeline & budget management for each piece. Pep helped design a tear pad and shelf talker that would fit in doctors’ crowded samples closets and also serve as an effective promotional tool. Pep bid out all printed pieces, sourced the most economical vendors for printing (etc.), as well as coordinated all vendors/agencies on timing and expectations. Pep generated coupons that were coded for specific Lead markets in order to track redemption by region. Various quantities were shipped directly to the field sales representatives and when the inventory was quickly depleted, Pep set up the re-order space in Healthcare fulfillment house. Result The team successfully produced several thousand tear pads that were used to increase patient awareness and education of the Brand’s product.
    20. 20. Allscripts ePrescribe Utilization Program Challenge To increase utilization of ePrescribe software resulting in government incentives for the facility/practice, and to increase incremental revenue for Allscripts. EPrescribe is a web based software, that doctors use to look up drugs, patient data, prescribe the correct dosage, and transfer all that info electronically to the pharmacy and add it to their electronic health record. Execution Pep increased utilization through increased communication, education, metrics and feedback. Pep’s creative team developed email newsletters, webinars, custom ‘report cards’ and customer surveys. Program elements included a webinar sent out via the client, an email invite with preview of data, a micro site login and link to full report and survey. Results A total of 37 out of 200 users signed up for the webinar. Forty one percent of the webinar attendees logged in to view their report card within 24 hours of receiving the link. Fifty three percent responded to the customer survey.
    21. 21. Consumer Online Sampling Displays in Doctor’s offices Execution Pep was asked to provide a recommendation on what to do to effectively deliver samples, while saving the brand considerable money . Pep worked with postal regulations to save money on removing shrink wrap and automated fulfillment. Pep. also set up an automated online registration page for consumer orders. Trays were specially designed to fit into the bins found inside samples closets at doctors offices. Pep bid components and coordinated printing, packaging and delivery to warehouses, as well as sample inventory control for multiple pieces. Pep managed the budget, time-line, separations, printing, secondary packaging, fulfillment, inventory management, and on-line components successfully. Results The program was has been a success. The brand has seen incremental sales and continue to see a large request from consumers on the samples and continue to use this form promotion. Challenge A well known healthcare brand was looking to create a program that would grow online attention and consumer education of their dietary supplement product. The sampling promotion was designed to be displayed & handed out in doctors offices, as well as offered free to those who signed up for them online.
    22. 22. In Store Communication Print, Displays, In-Store Challenge A well known healthcare brand was looking for a way to increase awareness of their product and increase communication within their network of grocery retailers. The Brand’s strategy called for 6 promotional pieces in each store: an aisle card, two different light boards and three on-shelf displays. Execution The Brand enlisted Pep. to seek out proper vendor connections and full coordination of the promotion. Using the best practice standards, Pep was able to bring together several pieces to create a complete “in store” campaign. Pep kicked off the entire project , beginning with the creative agency and managed all artwork from start to finish. Pep. was able to handle quick changes when some stores discontinued one of the product lines. In addition, Pep facilitated all internal client approvals, coordinated all changes in the second round of production and ensured on time shipping and delivery to print vendors under tight deadlines & after multiple changes. Result In the end, the Brand was able to showcase promotions for two different product lines in over 15 major retail chains- over 8,000 stores nationwide.