Digital marketing presentation for a Product launch

1. Product launch

2. Agenda
Preparation
The buyer journey
Awareness
Consideration
Decision

3. RUNDO 3
The first step in a successful brand/product launch program is a strategic
positioning exercise, including the early adopter target market simulation.
Correct positioning is as critical as aiming your guns in the right direction at
the start of an assault.
New product
• Target customer
• Key selling points
• Customer behavior
• Market position
• Competitions

4. RUNDO 4
Sales target in launching time
How many products sold in the
launching time?.
Product awareness
The popularities of new product in the
market after the show?
Target
Be SMART with your objectives

5. RUNDO 5
The buyer’s
journey
Consideration stage
Want to know more the product
Private benefit of new product.
Decision stage
Product comparison
Time limit behavior
Awareness stage
Learn to know about the product.
Buyer does thing before he/she buy.
Watch his/her behavior and learn

6. RUNDO 6
Raise awareness
People don’t know about product, until you tell them
01. Expert contents
- KOLs content on FB 02. Keywords ads
- Google ads and SEO 03. Rumor and viral content
- Yotube content.
04. Retarget loyal customers
- Email marketing with special
benefit

7. RUNDO 7
Landing
page
KPIs
visits / sessions / pageviews
Avg. session / bounce rate

8. RUNDO 8
Consideration
+
01 Expert Guides
Forum seeding
03 Free Special gift on pre-
order
.
02 Live Interactions
FB live and instructions
04 Discount coupon upon register
via sms/email
.

9. RUNDO 9
KPIs
xxx.xxx pre-ordered
xxx.xxx coupons give away

10. RUNDO 10
Affiliate marketing
Commission pay for great content
Marketing Key
Time limit push buyer make decision
Buyer testimonial
KOLs as buyer and testimonials.
Remarketing visitor
Remarketing all visitors of landing page.
Your coupon will
expired within
today. Redeem on
website or bring it
to shop to enjoy
the discount
I bought it and
totally satisfied
I have it and why
don’t you?
This is the best
Decision

11. RUNDO 11
80% visitor
Conversion rate
50% engaged 10% engaged

12. Q&A
This is,

13. Thank you