1. Jan 2015 - Present
May 2010 - Jan 2015
Oct 2008 - May 2010
Aug 2006 - Oct 2008
Nov 2005 - Aug 2006
May 2005
Jun 2000
Zack Scott
13394 Carlingford Lane Rosemount, MN. 55068
763-245-1336 • zack.scott423@gmail.com
Key Qualifications
Extensive experience working with top consumer brands among national retailers, within both the CPG and
Electronics industries. Experienced at leveraging leadership and analytical skills to provide actionable
insights to drive customer growth.
Work Experience
Manager, Category & Insights
Samsung Electronics America, Edina, MN.
● Deliver category and customer growth through fact-based recommendations on assortment and
merchandising to meet annual revenue target of $800M.
● Build Category Management and Shopper Insights capabilities for internal Sales team and customer
Merchant teams.
Manager, Category Leadership
Kraft Foods Group, Eden Prairie, MN.
● Lead Category Management and Insights strategy for Grocery Business Unit on Supervalu, Hy-Vee
and Nash Finch account teams to meet $300M annual revenue goal.
● Responsible for top tier brands across Center Store categories, including Kraft Mac & Cheese,
Velveeta, Miracle Whip, and Planters.
● Manage two direct reports with responsibility for shelving and assortment as captains of multiple
categories within Dry Grocery department.
Associate Category Manager
The Dannon Company, Minneapolis, MN.
● Support Category Management and Shopper Insights efforts for Dannon at Target to grow brand
over 20% across store formats.
● Leverage Target's InfoRetriever internal database as well as Dannon's custom panel database to
analyze assortment, pricing, merchandising, and shelving trends.
Senior Marketer
Thomson Reuters, Eagan, MN.
● Develop reporting analyzing customer and market data to guide marketing strategy.
● Create marketing communications materials targeted to specific customer segments.
Client Manager, Land O'Lakes
IRI, Arden Hills, MN.
● Lead client support efforts for Butter and Spreads brand teams leveraging scanner and panel data.
● Prepare category reviews focusing on industry and market trends.
Education
Masters of Business Administration
University of Minnesota
B.S. Civil Engineering
California Polytechnic State University, San Luis Obispo