1. CHRISTINE M. SHUGRUE
517 W. 46th Street, #506, New York, NY 10036  Cell (646) 369-4730  cmshugrue@gmail.com
PROFESSIONAL PROFILE
Specializing in Digital Analytics & Strategy ~ Web Analytics
Creative, solutions-focused marketing strategist with extensive experience within media and market research for
the print and digital publishing industry. Critical thinker who is well versed providing digital intelligence used to
formulate and execute strategies for online experiences that improve conversion rates/subscriber rates.
Demonstrated expertise in digital and cross channel analytics, customer experience optimization, online A/B and
multivariate testing, custom research, and content analysis.
 Strengths include thought leadership, stakeholder management, executive presentation and consultation,
project plan development and implementation.
 Strong ability to quickly and intuitively understand business needs and to translate business requirements into
analytics, and complex data analytics into actionable marketing/business insights.
 Extensive knowledge of internal tracking systems such as the Adobe Marketing Suite (Reports & Analytics, Ad
Hoc Analysis, Adobe Social, Test & Target and Insight).
Core Competences:
Project Management | Digital Marketing Strategy | Content Strategy | Web Analytics | Social Media |
Measurement Planning and Strategy | Custom Research | Marketing Analytics | Brand Storytelling |
Competitive Intelligence | Measurement Tracking | Syndicated Research Management | Strategic Planning |
Brand Management | Data Driven Marketing
PROFESSIONAL EXPERIENCE
IPSOS – NEW YORK, NY June 2016–January 2017
(Global Market and Opinion Research Specialists)
Senior Account Manager
Work closely with the sales department, tasked with securing, analyzing and effectively leveraging Ipsos Affluent
Survey (IAS) intelligence to optimize consumer engagement and drive revenue growth. Duties include: project
management, client presentation and relationship management, sales support, survey development, execution and
analysis.
Highlighted Contributions
 Gather and report on IAS data through data mining and deep analysis for luxury consumer market segments.
 Analyzed and provided key consumer and market insights, delivered quarterly Barometer reports and highlights
of market surveys, competitor activity and results, as well as, category highlights versus competitive data.
 Work with data processing to ensure a streamlined workflow with minimum delays and bottlenecks.
 Develop and distribute sales enablement collateral and tools to support activities/initiatives for various lines of
business, including insights-driven sales decks, customer facing marketing materials and brochures.
 Manage client relationships, secure contract signing and oversee the growth and management of the account.
 Served as lead, working with the Conde Nast Style Society, a digital community comprised of fashion
influencers. Worked collaboratively to develop and distribute, insight-driven monthly surveys.
HEARST – NEW YORK, NY May 2016
Media Research Strategist – Oprah Magazine
Worked in the marketing department as part of sales, analyzed and optimized sales materials and insights for the
magazine. Gathered and developed information used in sales decks.
CONDE NAST – NEW YORK, NY 2006 – Feb 2016
Senior Manager, Digital Intelligence (2013 to 2016)
Seamlessly transitioned into digital intelligence; tasked with guiding and managing analysts accountable for the
collection, analyses, and reporting of online data. Perform in-depth content and web traffic analysis, identifying
performance levels, current and emerging trends. Leverage performance data to understand customer interests
and match that intelligence to business goals to optimize digital engagement, create a value exchange and
advance relevancy.
Highlighted Contributions
 Develop digital intelligence for a portfolio of key brands across print & digital properties, including; Brides, Bon
Appetit, Conde Nast Traveler, Epicurious, Golf Digest, Gourmet, GQ, Self, Style and Teen Vogue.
 Empower the business with unique and actionable insight garnered through data mining, testing and analysis.
 Collaborate with editorial staff on best practices and content strategy.

2.  Serve as a consultant to senior managers, business managers, content producers, and other stakeholders to
provide guidance on online measurements best practices that are parallel with online measurement strategies.
o Increased traffic from Facebook by 300% through comprehensive web analytics.
o Strengthened the efficacy of social media touch points by increasing frequency of content
delivery using Facebook Insights and Adobe Social.
o Increased newsletter sign-up by 500% for GQ.com; analyzed search and content data. Conducted
A/B testing and newsletter acquisitions programs using Adobe Test & Target.
 Worked with marketing teams to identify sales and marketing needs and provide most relevant data to tell the
story (using syndicated sources such as comScore and/or proprietary datasets such as Adobe Marketing
Suite).
 Developed and delivered daily, weekly and monthly dashboards/reports to optimize and market digital assets.
 Communicated with senior management on the measurement and the analytic integration process.
 Presented general site performance to the brand, analytics team and executives via monthly audience
development meetings.
 Responded to ad-hoc requests from edit, consumer marketing, marketing and product teams.
 Crafted stories and analysis of site performance on a daily basis using Adobe Marketing Suite (Reports &
Analytics, Adobe Social, Ad Hoc Analysis and Test & Target).
Senior Manager, Marketing Analytics (2006 to 2013)
Worked closely with print and digital publishers, sales and marketing teams to analyze and create stories of print
and digital syndicated research to strengthen the relevancy of sales proposals. Provided continuous, customized
insights regarding print & digital audiences, their behaviors and the competitive landscape.
 Compiled and analyzed print and digital syndicated research data via summary PowerPoint decks, reports,
tables and charts for use in daily, monthly, and annual/bi-annual syndicated research summary reports and
requests.
o Created brand personas to be incorporated in key sales and marketing strategies, approaches
and campaigns.
o Served as a key resource, modified print and digital syndicated research for general and category
presentations for inclusion in media kits/sell sheets.
 Provided creative solutions and original concepts on ways to utilize syndicated research data.
 Coached and trained sales and marketing staff on proper print and digital syndicated research data utilization.
MEREDITH – NEW YORK, NY 1999 – 2006
Research Manager - Custom Research
Worked closely with publishers, sales and marketing staff in developing magazine subscriber studies to garner
deep consumer insights including spending habits, interests and needs of subscribers. Managed custom research
projects for More, Ladies’ Home Journal, Better Homes & Gardens, Traditional Home, Golf for Women brands.
 Demonstrated a deep knowledge of custom research; developed tailored and category specific questionnaires,
analyzed results and generated comprehensive market research reports.
 Partnered with Marketing Directors on the development of questionnaires for reader panels. Delivered key
analytic summary reports, tables and charts for use in category reports.
 Developed questionnaires for Vista/Starch custom modules for inclusion in monthly reports.
 Fostered a collaborative environment with sales and marketing teams. Led in the cross-department
development of pre/post advertising effectiveness studies used as added-value tools.
 Researched and wrote bi-annual category reports on jewelry & watches and retail by extracting information
from various sources, including Dow Jones, Lexis Nexis, and Hoover’s. Reports consisted of industry trends,
status of category, spending habits, and major company information within each category.
Additional Experience
Research Manager HEARST PUBLICATIONS - Harper’s Bazaar, Town & Country, NY, NY 1998-1999
Research Analyst GRUNER + JAHR - Child, Family Circle, McCall’s, Parents, NY, NY 1995-1998
EDUCATION
Bachelor of Science, Marketing, University of New Haven, West Haven, Connecticut
TECHNICAL SKILLS
Print and digital syndicated research studies: MRI (18+, 12+, Teenmark, Starch, comScore/MRI)/
Simmons/Ipsos/MARS/Intelliquest/TRU/JD Power/Hall’s/Media Radar/Alliance for Audited Media (ABC)/Kantar
Media (MagAdvisor/Strategy/Evaliant)/comScore (Media Metrix, PlanMetrix, Search Planner, Media Builder and
AdMetrix)/Nielsen (NetViews/@Plan)
Proficient in Windows and MS Office