Brand Exploration - E. Twiss

1. PERSONAL
BRAND
EXPLORATION
Erick Twiss
Project & Portfolio I: Week 1
November 27, 2022

2. My name is Erick Twiss, and I am from San
Antonio, TX. I have always been passionate
about sports, unfortunately my playing days are
behind me which has led me in the direction of
Sports Marketing and Media. I am hardworking
and motivated to succeed whenever I set out
with a goal in mind. My attention to detail and
problem solving are two things I would consider
to be my biggest strengths.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Marketing Specialist
• Media Programming Specialist
BRAND ARCHETYPE – Hero.
Constantly working to become
better within their brand. Protective
and looks out for others.
Marketing and Media Specialist for Sports Teams & Leagues

4. TARGET AUDIENCE
Shannon Joyner
Outreach Plan:
• I will research the Atlanta Falcons brand statement and
what they look to accomplish with their brand identity.
• LinkedIn is a good start to establish communication
while explaining my personal brand statement and
qualifications.
• I will look to reach out shortly before graduation to let
them know that I have interest in working for the
organization and bringing my skills to help boost the
franchise.
Director of Marketing for the
Atlanta Falcons
Marissa Rickman
Outreach Plan:
• I will continue to follow the Detroit Pistons as I have and
keep seeing the changes being made within the
organization to stay current with their overall brand
goals.
• I have found a website where the Pistons accept job
applications, so applying there then reaching out
through LinkedIn
• After applying I plan to reach out about 2 weeks after
through LinkedIn
Director of Brand and Event
Marketing at Detroit Pistons
Erin Edwards
Outreach Plan:
• I will look into the rich history of the Dodgers organization and
see how they have consistently made their brand a household
brand in the baseball world.
• Much like the others, LinkedIn seems to be a very useful form
of communication when reaching out professionally.
• While not my first choice of job, I will still aim to reach out
shortly before graduation and follow up a few weeks after.
Director of Marketing and
Communications at Los Angeles
Dodgers

5. GOALS
Short Term: (2023)
• Grow my LinkedIn network by 10% with individuals
within my specific career field.
Mid Term: (2027)
• Be 3 years established in my career field with an
ever-growing network of professional peers, while
maintaining the knowledge I received through
schooling.
Long Term: (2033)
• With 10 years of experience I hope to have
successfully positioned an organization with the
marketing strategies they need to grow their brand
awareness. I hope to cement myself with an
organization that I can continue to grow with and
learn every day.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Growth
SOFT
HARD
Novice / Adept / Expert
Sales Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Typing and Design Novice / Adept / Expert
Analytics
SOFT
HARD
Novice / Adept / Expert
Marketing Strategies Novice / Adept / Expert
Task Management Novice / Adept / Expert
Computer Proficiency Novice / Adept / Expert

7. I promise to help sports organizations build
their fan reach and intertaction by
developing unique marketing strategies that
appeal to the fans in the city.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales and Service Representative
• IT Specialist
• Assembly
Education:
• Sports Marketing and Media, B.S., Full
Sail University (Exp. 2023)
Leadership Roles:
• US Army Platoon Lead

9. COMPETITION
Torell C. Jackson
Industry Experience:
• Entry Level/Graduate
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• Head Womens Basketball Coach – Bradshaw High
School
• Store Manager - AMES
Skills and Proficiencies:
• Budget Management
• Microsoft Powerpoint
• Microsoft Word
Erick Twiss
Overall Online Presence:
• 26 connections. No custom banner image. Professional
headshot. No published articles. Not active often. No
customized URL. Grade: Poor.
Industry Experience:
• Entry Level
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• US Army Platoon Lead
• Basketball Coach/Training
Skills and Proficiencies:
• Sports Marketing - X endorsements
• Microsoft Office Suite - X endorsements
• Adobe Creative Suite - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
Jack Sparks
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• None Listed
Skills and Proficiencies:
• Digital Marketing
• Mobile Marketing
• Content Marketing
Erick Twiss
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Entry Level
Education:
• Full Sail University – BS: Sports Marketing and Media
Leadership Experience:
• US Army Platoon Lead
• Basketball Coach/Training
Skills and Proficiencies:
• Sports Marketing
• Microsoft Office Suite
• Adobe Creative Suite
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
As a proud veteran of the US Army with acquired
leadership experience, to go along with my sales
and service experience as an IT Professional I am
able to implement those skills along with my
knowledge of sports, analytics, social media
growth and development to assist and help grow
the presence of a sports organization.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digimarcon
‣ May 25, 2023 | Houston, TX
• National Sports Forum
‣ February 26. 2023 | Los Angeles, CA
• Texas Business of Sports Summit
‣ September 2023 | Austin, TX
Digital Marketing
• Primary Content: Blog postings revolving around the multiple
different sports that I personally enjoy and hope to cover
professionally.
• Primary Tools: Twitter and Instagram
• Website: Will build a website to showcase who I am as a
person as well as a business professional with the hopes of
gaining attention to my set of skills I could bring to an
organization.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I will look to work with and learn
from will share the same passion I do about sports, and
can successfully show me how to develop marketing
strategies that meet the current trends and catch the
attention of their target audience.
Formal Education
• BS – Sports Marketing and Media (Full Sail University
2023)
• MS – Sports Agency (Full Sail University 2025)
Technical Skills
• Professional Writing
• Analytics
• Marketing Strategies
Soft Skills
• Communication
• Time Management
• Critical Thinking

14. Erick Twiss
You know how marketing strategies can sometimes be ineffective? My job is
to help sports organizations increase their brand awareness by
implementing the skills I have acquired through experience, and education
to develop unique marketing strategies and tools to effectively increase
awareness to their brand.

15. REFERENCES
LinkedIn. (n.d.). Retrieved August 8, 2022, from
https://www.linkedin.com/feed/
27-2012.03 - media programming directors. O*NET
OnLine. (n.d.). Retrieved August 8, 2022, from
https://www.onetonline.org/link/summary/27-2012.03
11-2021.00 - marketing managers. O*NET OnLine.
(n.d.). Retrieved August 8, 2022, from
https://www.onetonline.org/link/summary/11-2021.00