This half term, you will be assessed in
1. Your written assessment (early next week) – details coming soon!
2. Your effort in lessons, and on your blog
3. A practical production, which shows your planning skills and your understanding
of the key concepts you’ve studied so far.
The Practical Task
In groups, you need to invent a product and create a 30 second TV advert to
market it to a specific audience.
You will be given the product and the audience, and will be put into groups.
Your work needs to be uploaded onto YouTube and on your blogs by next Friday
You will pull your product out of a hat…
A sports drink for men aged over 60/women over 60
After shave for pre teen boys
perfume for preteen girls
A new brand of sweets for middle-aged, city-working men/ middle-aged, city-
A charity/awareness campaign about a teen issue
A charity/awareness campaign about a disability issue
A charity/awareness campaign about a sexuality issue
Research and Planning – what do we expect?
What is an advert?
look at THREE SIMILAR EXAMPLES and analyse:
Audience (who is the audience – how can you tell?)
Language - semiotics, persuasive language, denotation, connotation, editing, mise en scene, camera, sound
Representation – who is being represented and how?
Invent your product – give it a brand name, USP, slogan and font
Assign specific roles - production assistant (shooting schedule, props, locations), actors, editor, camera, blogger
Plan: props, costume, cast, script, music