This document outlines the practical assessment students will complete this term. They will be assigned to create a 30 second television advertisement for a randomly assigned product and target audience. Working in groups, students must research similar ads, plan their ad including branding, roles, storyboard, and schedule, then film and upload the ad to YouTube by the deadline. They will be evaluated on their written assessment, lesson effort, and demonstration of planning and conceptual skills through the practical production task.

1. Practical Assessment
AUTUMN TERM 1A

2. This half term, you will be assessed in
three areas:
1. Your written assessment (early next week) – details coming soon!
2. Your effort in lessons, and on your blog
3. A practical production, which shows your planning skills and your understanding
of the key concepts you’ve studied so far.

3. The Practical Task
 In groups, you need to invent a product and create a 30 second TV advert to
market it to a specific audience.
 You will be given the product and the audience, and will be put into groups.
 Your work needs to be uploaded onto YouTube and on your blogs by next Friday
(half term!)

4. You will pull your product out of a hat…
 A sports drink for men aged over 60/women over 60
 After shave for pre teen boys
 perfume for preteen girls
 A new brand of sweets for middle-aged, city-working men/ middle-aged, city-
working women
 A charity/awareness campaign about a teen issue
 A charity/awareness campaign about a disability issue
 A charity/awareness campaign about a sexuality issue

5. Research and Planning – what do we expect?
RESEARCH
 What is an advert?
 look at THREE SIMILAR EXAMPLES and analyse:
 Audience (who is the audience – how can you tell?)
 Language - semiotics, persuasive language, denotation, connotation, editing, mise en scene, camera, sound
 Representation – who is being represented and how?
PLANNING
 Invent your product – give it a brand name, USP, slogan and font
 Assign specific roles - production assistant (shooting schedule, props, locations), actors, editor, camera, blogger
 Storyboard
 Shooting Schedule
 Plan: props, costume, cast, script, music