Set of questions to deconstruct a media text

2. Useful questions we can ask ourselves when deconstructing
a media text:
 Who is this text aimed at? (Who is the target audience?)
 What assumptions are made about the audience which
are revealed in the text’s construction?
 Where and when is the audience likely to receive the
text?
 How does this influence the form and structure of the
text?
 How will this audience ‘read’ this text?

3. Useful questions we can ask ourselves in order to identify
an active institutional view:
 Who constructed this text?
 What context did they construct it for?
 What other texts have they constructed?
 What codes and conventions can I recognise from
this and other texts they have constructed?

4. Useful questions we can ask ourselves in order to identify
the negotiated view:
 What generic codes and conventions are being used
in the text?
 What do I know about the time and place where this
text was constructed?
 Is this typical of its genre or time and place?
 What representations are being used in this text to
create meaning?
 What meaning has been encoded into the text?

5. Useful questions we can ask ourselves in order to identify
an active audience view:
 How does this text conform to audience
expectations?
 What previous experience does the audience use
when consuming this text?
 How does the audience create meaning from this
text?
 How and where might an audience receive this text?
 How might this influence the meaning they receive?