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Lamont Johnson
- 2. Arena The arena that I want to work in is as an Artist and Repertoire (AnR) for Pop, R&B, and Hip- Hop artists at a major recording label such as Universal Music Group, Warner Music Group or Sony Music.
- 3. Identity My name is Lamont Johnson and I was born in Detroit, MI. I have lived in MI, FL, NY, MO, HI and TN which has given me the unique opportunity to experience different cultures and different musical preferences around the country. I am an artist, writer, producer, modest mix engineer and hopeful entertainment industry professional. What makes me unique is that I am able to find and develop talent while also being able to deliver professionally recorded music.
- 4. Skills I am able to properly identify talent that have the potential to reach rockstar status! The talents, skills, and abilities that I have are exceptional written/verbal communication skills and proven leadership abilities. I am also digital/technical savvy as I am proficient in Microsoft Suite, Adobe Suites, Ableton Live 9, and ProTools 2018.
- 5. Profession What I do is analyze, plan, implement, and review. My time in the military has helped me to learn how to influence people by providing purpose, direction, and motivation while operating to accomplish the mission and improve the organization!
- 6. Credentials Full Sail University student who specializes in Entertainment Business. Knowledgeable in marketing, business marketing, data analysis and reporting, economics, business law, statistics, accounting, popular culture, finance, intellectual property, and entrepreneurship. United States Army service member with 7 years of Active Duty experience (half of which was spent in leadership positions). Interned at commercial recording studio (over 1 year) where I learned to setup, track, mix, and produce professional quality music. Proficient in Microsoft Suite, Adobe Suite, Ableton Live 9, and ProTools 2018.
- 7. Promise The problems that I solve are locating and developing talent to meet their goals as well as the organization. The reason this is so important is because too many times labels locate an artist who has a hit, but, the same artist fades out of the light after failing to adapt to the next big sound! I specialize in locating career artist. I am able to plan and prepare advertising and promotional materials while assisting with sticking to the project budget. I promise that if i am on the job we will do our best to never miss a deadline!
- 8. Positioning You should hire me over the competition because I have the experience and wisdom needed to read in between the lines. I am also proficient in professional recording music which allows me to deliver the records needed to compete in the music industry. One of my competitors is a creative intern A&R, however, they are not capable of delivering professional quality music by producing the content with their artist in studio. I also started off as an artist which helps me relate to our clients and what they want to accomplish. My audience will think of me as the next Rick Rubin.
- 9. Audience The employers, clients, and customers that need me are executives at recording labels, fans who want to purchase music, and musicians who feel they are ready to take their craft to the next level. Who influences my employers are musicians who have great music and an established fan base. Who influences my clients are industry experts who care and are knowledgeable in their craft. Who influences my customers are artist who have great music and content. The common denominators are great music, talent, and beliefs that are in line with theirs. I can find my audience at musical festivals, live performances and conferences. The activities that they are engaged in outside of work include listening to music, spending time with family and friends, and enjoying live shows.
- 10. Networking & Marketing I will gain the attention of my future employer, customers, and clients by discovering great talent and building a fan base that results in generated revenue. I can create a strong relationship with my audience by giving them great quality music and engage-able content. The type of content that I will publish online to provide value to my audience is targeted social and streaming content. The industry events that I will attend are music conferences, live events and networking events that brings out the best business man, woman and artist within the industry.
- 11. Competitors My competitors are students who aim to graduate college between the years of 2020 and 2021. Because LinkedIn only allows you to view people within your network, this made it very difficult to properly identify my competitors while using the website. However, they are students who have majored in and attained a degree in Entertainment or Music Business.
- 12. Professional Development What I need to do in order to reach my career goals are finish school and obtain as much knowledge as possible on the music and entertainment businesses. The skills that I need to improve to stand out from competitors are having the ability to properly collect fees, commissions, or other payments (in regard to music streaming companies), and negotiate with managers, promoters, union officials and other persons regarding clients. The type of mentor or coach that I seek to help me me develop professionally is someone in a leadership position at a major recording label. They are also a “peoples person” whom care about the well being of others. The amount of time that I need to develop these skills is approximately 2-5 months.
- 13. Goals By developing my personal brand, I want to achieve the goal of standing out from my peers. In the music industry, having your “own sound” is key to being successful; by developing my personal brand, that is considered my “own sound”. I am seeking to grow my brand awareness and improve my professional image. My purpose for my personal branding endeavors is to separate myself from the “noise” within the world. 1.) I will grow my Instagram followers by 50% by 31 December 2021. 2.) I will expand my network of mentors from 0 to 3 by 31 December 2021. 3.) I will increase my LinkedIn connections by 20% by 31 December 2021.