The questionnaire results showed that the target audience for the magazine is younger males who enjoy rock music. Most listeners reported listening to 3 or more hours of music per day digitally or through streaming services. This suggests the magazine should focus on newer rock bands and include free digital downloads. The most popular existing magazines target younger rock and metal fans, so the new magazine will aim to attract this demographic with a similar focus on bands in these genres.

1. Questionnaire Results Report
Gender – The gender of the questionnaire participants tended to be more males than females
though the number was fairly even. This means that when designing my magazine, I have to account
for both genders to keep the target audience happy and interested.
Gender
Male
Female
Other
I'd Rather Not Say
Age – The age of the people I asked also tended to be younger, being closer to teens meaning my
magazine will accommodate the younger audience I saw in my results. This will also mean that I will
be more likely to have a large number of newer bands
Age
11 to 20
21 to 30
31 to 40
41 to 50
51 to 60
Over 60
Favourite Music Genres – As can be seen in the bar chart below, the favoured genre with everyone
saying it was a favoured genre was Rock, which will heavily influence the music in my magazine. My

2. magazine will be rock based, looking at rock bands teens are interested in and providing information
on tour dates, albums, etc.
How often do you listen to music? – This question gave some quite surprising results with most
listening to music between 3 hours and over, showing the readers of magazines tended to listen to
music far more and follow the music scene. This should allow for me to know how much music news
I should place into the magazine as well as determine whether or not to give away free tracks weekly

3. How Often Do You Listen To Music?
Never
Less than 1 hour
1 to 2 hours
2 to 3 hours
3 to 4 hours
Over 4 hours
How do you listen to your music? – As can be seen, people tend to rely more on buying and listening
to music through digital devices like iPod’s and streaming them through YouTube and Spotify. This
will influence me as I can now insert free downloads rather than having a CD stuck on the front as
people want downloads more
How Do You Listen To Your Music?
Digitally
Streaming
CD
Vinyl
Cassette
Radio

4. Favourite Artists – As can be seen, the more
popular genres tend to be the rock and metal
bands, meaning that these are the kinds of
bands I will be focusing on when I put together
my magazine. It will definitely be anti-dance,
pop and RnB as these tended to be the genres
with the worse reception

5. Do you read music magazines? – There were more people that read music magazines than those
that didn’t but it was almost an even amount. This shows that I have to make my magazine exciting
and more appealing than others as well as unique to attract people who wouldn’t normally buy
music magazines to buy my magazine
Do You Read Music Magazines ?
Yes
No
If so, how often? – There were very few that read them on a regular basis showing that the modern
music magazine market lacks in the appeal that people want to see. This shows I need to do more
research to allow for people to inform me of what they want from a music magazine so that I can
make mine stand out and attract the audience
If so, how often do you read music
magzines?
Never
Once A Year
Monthly
Weekly
More Than Once A Week
Favourite Magazine – This shows that the most popular magazines are those that look at rock, metal
and indie bands, especially those targeted at a younger age group. This has given me an insight into
what the target demographic for my magazine will be as I will base mine around these genres and
aim them at a younger audience

6. Favourite Music Magazines
Kerrang!
NME
Q
Metal Hammer
Vibe
Mixmag
What attracts you to the magazines? – The most attractive of the items appears to be the magazines
artist/band focus which, judging on past questions, should be the rock/metal genre. However, it also
shows that all the elements are equally important so my magazine should have good contents,
attractive inserts and extras and be aesthetically pleasing to the target audience
What Attracts You To The Magazines?
The Bands/Artists
Included
The Genre
The Colours
The Stories
The Inserts
The Extras