Audience Research

1. Audience Analysis

2. There was am equal spilt between
male and female, this means that I
have to target my magazine at both
genders rather than just focusing on
one. So for my interview I should
interview an equal amount of women
and men to see what both genders
enjoy.

3. The majority of the ages range was
between 13-17, this means I have to focus
on a more teenage audience for my
magazine. Even though there was a small
amount of people who were aged 18-24,
which is still a young age but a little more
mature, I could make these my secondary
audience and have elements of my
magazine that appeal to that age range as
well.

4. Rock was heavily favoured in this
question, which is good because
that is the magazine genre I
wanted to do. Although pop,
indie and metal were the other
most popular choices that isn’t a
big enough range for me to be
able to create a magazine that
focuses on all different genres. It
would be easier to just focus on
my main genre (rock) because
that is what the people who I
asked are most interested in.

5. Favourite Band/Artist Number of people who
said this band/artist
The Stone Roses 2
Famous Last Words 1
Panic! At The Disco 1
Vassendgutane 1
Green Day 2
Lacuna Coil 1
Blue Oyster Cult 1
AC/DC 2
Nina Nesbitt 1
Olly Murs 1
Ed Sheeran 1
The amount of bands/artists
that were mentioned were
either rock bands or bands
that were a sub-genre of
rock, the most popular bands
were Green Day, The Stone
Roses and AC/DC which are
all well known names and
classic bands that people
love. So my magazine could
be targeted at people’s more
favourite bands rather than
new and upcoming bands
that no one has heard of.

6. The most popular magazines were Q
and Kerrang! So I could focus on
making my magazines look similar to
them, have similar stories and focus
on similar artist however with new
and original ideas. I can look at the
layout of these two magazines in
more detail, ask questions on
peoples favourite music magazines in
interviews and why they like this
magazine so that I get more in depth
detail and more knowledge on what I
can do to make my magazines as
likeable as these two.

7. People seemed to prefer getting
posters, CDs and music vouchers more
than anything else, this means that I
should include these in my magazines
however I could rotate it around,
music vouchers one issue, posters the
next and then CDs after that, this helps
appeal to all of the different things
that people enjoy getting from a
magazine. They could all be themed to
one band as well, so the greatest hits
of that band on the CD, and music
voucher for a song of theirs and then
posters of them. This would encourage
people to buy the magazines to get
the free items if they were of a band
they liked.

8. Out of the options of actually buying
a music magazine, people chose
monthly more. Although the largest
amount of people put rarely, then
never, I could ask in my interview
why people think this is and what is
wrong with music magazines today
that stop people from wanting to
buy them on a more regular date.
Then I could use this to make sure
that my magazine doesn’t have as
many or any of these issues so that
people will want to buy my
magazine more often.

9. Less people thought that a
magazine should be published
weekly, so I am going to rule that
option out. Some people thought
they should be published
fortnightly, however the most
people thought they should be
published monthly so I am going to
have my magazine published every
month. With such a low age as an
audience it may be hard for them
to purchase the magazine every
week or every two weeks so I think
by making it a monthly thing with
appeal more to my primary
audience.

10. Most people thought that red, black
and white were suitable colours for
the magazine. The primary colours
were the three most popular colours
excluding black and white) so I think I
am going to mainly use these colours
in my magazine, whilst using other
colours as well but the primary
colours will be my main feature
colours. This isn’t a question I will
need to ask in my interviews because
they aren’t really specific to that
individual and I can’t get a detailed
answer about colours.

11. Most people said they would pay
around £2-3 for a music magazine,
so I should keep my price range
between that, probably at £2.50 or
less. I don’t need to ask about this
in my interview because I don’t
need to know how much someone
would pay for a music magazine in
detail.