2. IDENTIFY
• Music has been a part of my life ever since I was born.
Coming from a family of music lovers and business
professionals ,I quickly understood the difference from
loving what you do and knowing what it takes win
when it comes to what you love. My uniqueness is
grounded in my ability to easily discover a problem
and my love for supporting others to come up with
solutions. I was personally experienced how it felt to
have love for music and the talent ,but nobody to
guide , teach and help me monetize it . It was
devastating. But after many years of hard work and
collaborating with other musicians , I have been able
to develop the skill of giving direction and guidance to
individuals with music talents that need it and also
help them to make money using their talent.
3. PROFESSION
• Artist Manager (Music industry)
• Talent Manager (Music Industry)
• Artiste Representative(Music Industry)
My highest brand archetype is the creator
brand archetype . I believe in the and sharing
of ideas . Two or more creative minds coming
together always yields successful results. I
believe in giving others the opportunity, safe
and comfortable environment to create. And I
love to do this by collaborating with my clients.
4. TARGET AUDIENCE
• Music creators
• Frequent Concert Attendees
• Hiring Mangers from big record labels
• Male and Female (Ages 18 -50)
• Married , Single , Divorced
• High School , College , Bachelors
• United States , West Africa , England
5. CAREER GOALS
• Short Term Goals
Increasing my online presence and relevance by 60% before my graduation in 2021 is a goal I am aiming to check off. By doing so , I will be
able to gain the credibility and validity of my future employers. Linkdin is one of the platforms I am planning on boosting my presence on
and also utilize networking with others.
I would also like to secure an entry level job as a talent manager at universal Music or Atlantic records in Los Angeles.
• Midterm Goals
My midterm goals include ,seeing the benefits of the changes I make in regards to my digital presence . I would also like to have a solid
clientele of talented musicians I am working with and also have proof to show the success of our hard work.
• Long Term Goals
Long Term Goals will including , having my name as a household name in the Music/Entertainment Industry as an experienced and successful
Artiste Manager , And own my a successful Artiste Management Company
6. SKILLS ANALYSIS
• Active Listening (90%) — Giving full attention to what other people are saying, taking time to understand the points being
made, asking questions as appropriate, and not interrupting at inappropriate times.
• Administration and Management (80%)— Knowledge of business and management principles involved in strategic
planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of
people and resources.
• Thinking Creatively (98%)— Developing, designing, or creating new applications, ideas, relationships, systems, or
products, including artistic contributions
• Influencing Others (90%) — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations
• English Language (90%) — Knowledge of the structure and content of the English language including the meaning and
spelling of words, rules of composition, and grammar.
8. CREDENTIALS
• Education : Bsc Entertainment Business , Full Sail University
• Entertainment Prefect - Okuapiman High School ,West Africa ,Ghana
• Music Producer - O2 Multimedia
• Warehouse Associate - HD Buttercup (California)
• Logic Pro x - 5 years experience
• Machine studio - 5 years Experience
• Photoshop - 6 years experience
9. COMPETITION
• Jeremy Zimmer
He is an Entertainment industry executive who co-founded and is the CEO of
the United Talent Agency.
Experience: Jeremy has been a talent manger since 1984 when he joined ICM
Partners as a Talent Agent .He worked on films like Die Hard , The Fisher
King etc.
Leadership /Skills : Has has represented and managed Artist like , Mariah
Carey ,Bryan Cranston,Dj Khaled , Kevin Hart etc.
Online Presence : His credibility and Digital relevance is very high. There is a
lot of content out with him and all the great people he has supported . This
makes him very reliable and authentic.
Education: Attended Boston University
10. BRAND POSITION
My inner most happy is derived from helping and supporting
others. Growing up , I had a lot of dreams.Some turned into
reality , and some did not . I am a great listener because I
come from a back ground where communication was the only
way things got done. Nothing was handed to me on a silver
platter so I had to work very hard for it . But times have
changed and so has technology. There are people out there
who do not know how to utilize the technology we have today
to benefit them and the talents they have. I myself was one
of them .But I decided to make a change by learning and
helping those who needed it . Working with me doesn’t feel
like work. It feels like a safe haven where you can express
and maximize your creativity to its fullest potential.
I take my time to listen and understand what you want and
where you hope to see yourself in the future.
11. NETWORKING AND
MARKETING
• Afrochella
Location:West Africa ,Ghana
Date: December 24th 2020
• BET Awards
Location : Los Angeles
Date :June 28 2020
• New York Fashion Week
Location : New York
Date : February 6th 2020
Content I will post online frequently will be music and photos of my clients.
Platforms I will utilize are twitter, facebook and instagram
My personal Brand will be managed through my digital portfolio . This will be
12. PROFESSIONAL
DEVELOPMENT
• Taking leadership courses online to
improve my leadership skills .
• Working and collaborating more to
improve my experience in the field
• Attending seminars ,and conferences
to enable me learn new ideas and also
network with other professionals .
13. ELEVATOR PITCH
I know talent without proper
management and cultivation
reaps no benefits .What I do
is to manage ,cultivate and
monetize music talents. ,i do
this by useful incorporating
time management and fun
collaborations.
- Kelvin Okyere
