2. My name is Hannah Ruppe and I am from a
small town in North Carolina about an hour
outside of Charlotte. I am an extremely
passionate and driven individual when it comes
to anything related to music whether that be the
business aspect or the entertainment aspect. I
have been a singer my whole life and performed
professionally across several states but knowing
that I more so wanted to be a supporting role to
an artist rather than the artist itself I chose this
path. I have always wanted to do something with
music but my path didn’t become clear until I
found Full Sail’s Online Music Business
program.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Agents and Business Managers
of Artists, Performers, and
Athletes
• Marketing Manager
• Entertainment and Recreation
Manager
BRAND ARCHETYPE - I am an
extremely strong leader and can
work well in a group as well as
independently. I take pride in the
work that I put out and care about
the opinions of those around no
matter their professional level.
Manager for The Music Industry
4. Hiring managers at Republic Records
TARGET AUDIENCE
Julia Carey
Outreach Plan:
• I would reach out in a professional manner and ask
what kind of people this company is looking to hire.
• I would more than likely try to reach out via email as
this is the best way to get in contact with someone
professionally and allow them their own timeline.
• I would follow up by thanking her for her response and
ask if they have any entry level positions available at
this time.
PROFILE
PICTURE Promotion Assistant at
Republic Records
L.J. Anderson
Outreach Plan:
• I would
fi
nd a way to reach out to this individual in a
professional manner asking the requirements of her
job.
• I would initially connect with her via LinkedIn with the
hopes of reaching out in a more professional manner
as time goes on.
• I would follow up with this person by asking her for
advice in going into this
fi
eld.
PROFILE
PICTURE Manager, Touring and Events
at Republic Records
Roya Raji
Outreach Plan:
• I would reach out to Roya in a manner that shows
professionalism and ask for advice on entering into a
similar
fi
eld.
• I would connect with her through her contact info
provided on LinkedIn.
• The way that I would follow up would be by asking her
what it took to get to the point she is at today.
PROFILE
PICTURE Director, Touring and Events
at Republic Records
5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to have an entry level job in the music industry.
‣ This will be achieved by building an initial
network and through simply completing my
study at Full Sail to the best of my ability.
Mid Term: (2026)
• I want to move up into a potion more in my
fi
eld of
interest, events and touring.
‣ This goal would be achieved by working
extremely hard in an entry position showing
that I am more than ready for this
responsibility.
Long Term: (2029)
• I want to have a position of management in my
fi
eld.
‣ This will be achieved by once again proving
that I am responsible and have strong ability to
lead.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Instant Messaging Software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Time Management Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Instant Messaging Software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Time Management Novice / Adept / Expert
7. I help those who work with me do their best
level of work by providing the
encouragement and push that they need.
PROMISE
8. CREDENTIALS
Work Experience:
• Coffee shop barista, as well as shift
leader and assistant manager.
• Substitute teacher with experience in
classroom management.
Education:
• Music Business, B.S., Full Sail University
(Exp. 2024)
Leadership Roles
• Shift Leader
• Assistant manager
9. COMPETITION
Madison Canale
Industry Experience:
• Administrative assistant and social
media coordinator at Coeur d’Alene
Records as well as Cranberry Music
Education:
• Full Sail University-BS, Music Business (2023)
Leadership Experience:
• Administrative assistant and social media coordinator
• Communication and Operations Supervisor
Skills and Pro
fi
ciencies:
• Event Planning- Communications and Operations
Supervisor at Manna
• Microsoft word- Full Sail University
• Leadership- Starbucks and Full Sail University
Hannah Ruppe
Overall Online Presence:
• Madison has made 322 connections and has a very
well put together LinkedIn page. She has everything
customized to her and seems to be very active in posts
and on her page in general. She is active on all
provided social media pages as well as her blog
• Grade: Superior, 99 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• No industry experience
Education:
• Full Sail University-BS, Music Business (2024)
Leadership Experience:
• Starbucks shift leader and assistant manager
Skills and Pro
fi
ciencies:
• Microsoft Word-Full Sail University
• Leadership-Starbucks and Full Sail University
• Microsoft Powerpoint- Full Sail University
Overall Online Presence:
• I have not had any connections on my LinkedIn pro
fi
le
and don’t have my page fully customized to my
personal tastes. I am active on all provided methods of
contact.
• Grade: Poor, 15 out of 100
10. COMPETITION
Deandre Lawrence
Noteworthy Experience:
• Executive Assistant Intern
• Studio assistant
• Producer
Hannah Ruppe
HEADSHOT HEADSHOT
Industry Experience:
• Studio Assistant at Blackwood Studios
• Producer at SongWriteClub
Education:
• Full Sail University, MS Entertainment Business (2023)
Skills and Pro
fi
ciencies:
• Audio Recording-SongWriteClub
• Budgeting- Plan A LLC
• Administration-SongWriteClub
Overall Online Presence:
• Deandre has only made 73 connections and has his
page kind of customized to his own style. He doesn’t
provide any ways to get in contact with him rather than
through LinkedIn. On his page he doesn’t really show
that he is active on LinkedIn at all.
• Grade: Superior, 80 out of 100
Industry Experience:
• No industry experience
Education:
• Full Sail University, BS Music Business (2024)
Leadership Experience:
• Starbucks shift leader and assistant manager
Skills and Pro
fi
ciencies:
• Microsoft Word- Full Sail University
• Leadership- Starbucks
• Microsoft Powerpoint- Full Sail University
Overall Online Presence:
• I have not had any connections on my LinkedIn pro
fi
le
and don’t have my page fully customized to my
personal tastes. I am active on all provided methods of
contact.
• Grade: Poor, 15 out of 100
11. BRAND POSITION
For industry professionals who need a strong
trustworthy individual on their team, I provide an
extremely hard working and positive attitude and
energy towards everyone I come in contact with
because I believe that this is the
fi
rm foundation of
all successes.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Business Strategies for the Performing Artist
‣ Saturday, April 22 in Columbia, SC
• Anja Schneider at Bassment
• April 21 in Charlotte, NC
• Plum Hollow Festival
‣ May 25-May 27 in Campbello, SC
Digital Marketing
• Primary Content: When I go to events related to music or the
industry I usually try to post on my social media platforms
where I’m at and the kind of event that is taking place. This
would be the way that I would create content for these events.
• Primary Tools: I typically use Instagram to promote any
events that I am attending and
fi
nd that that platform is the
best way to reach large numbers of people
• Website: I will use my site to provide everyone with up to date
information on the events that are going on near me and
review these events for people to decide if they would like to
go to the next one.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a mentor that is able to walk me
through some of the ends and outs of a career in the
music industry. I would also like to
fi
nd someone that
has similar goals as me. Est. January 2024
Formal Education
• Music Business, B.S., Full Sail University (Exp. 2024)
Technical Skills
• Accounting Software- Full Sail University, October 2024
• Instant Messaging Software- Personal and Full Sail
University, October 2024
• Spreadsheet Software- Full Sail University, October
2024
Soft Skills
• Speaking in front of others- Full Sail University, October
2024
• Judgement and Decision Making- Personal, December
2023
• Negotiation- Personal, December 2023
14. Hannah Ruppe
You know how you need someone that you can
work well with and trust? Well, what I do is
fi
nd the
best in people and the way that they work best with others. In fact, I was
able to run a team of employees and created bonds with them by learning
what works best for them and taking time to understand their struggles and
concerns in the work place.
“
15. REFERENCES
Occupation keyword search. O*NET OnLine. (n.d.). Retrieved April 9,
2023, from https://www.onetonline.org/
fi
nd/quick?s=entertainment
Full Sail University Music Business Students. LinkedIn. (n.d.). Retrieved
April 9, 2023, from https://www.linkedin.com/search/results/all/?
keywords=full+sail+university+music+business&origin=GLOBAL
_SEARCH_HEADER&sid=%2CQ%28
Republic Records Employees. LinkedIn. (n.d.). Retrieved April 9, 2023,
from https://www.linkedin.com/search/results/people/?
heroEntityKey=urn%3Ali%3Aorganization%3A11509486&keywor
ds=republic+records&origin=CLUSTER_EXPANSION&page=2&
position=0&searchId=ff966ff9-398d-4df4-9cf6-2fed768487dc&sid
=Hq%28
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved April 9, 2023, from
https://www.onetonline.org/link/summary/13-1011.00
Business strategies for the performing artist. AllEvents.in. (n.d.).
Retrieved April 9, 2023, from https://allevents.in/columbia/
business-strategies-for-the-performing-artist/10000576459163877
Plum Hollow Farm Archives. Upcountry South Carolina. (n.d.). Retrieved
April 9, 2023, from https://upcountrysc.com/event-location/plum-
hollow-farm/
Anja Schneider at Bassment at Bassment Charlotte, North Carolina ra.
(n.d.). Retrieved April 9, 2023, from https://ra.co/events/1682559
13-1011.00 - agents and business managers of artists, performers, and
athletes skills. O*NET OnLine. (n.d.). Retrieved April 9, 2023,
from https://www.onetonline.org/link/summary/13-1011.00
