Personal brand exploration week 1

1. PERSONAL BRAND EXPLORATION
Andrés Torres
Project & Portfolio I: Week 1
10/01/2023

2. What makes me unique is my combination of passion for business
and love for electronic music. I come from a conservative Colombian
family, but I have always been a free spirit. My past has helped me
become an independent and entrepreneurial person.
My vision is to create a safe and liberating space for new
generations. My purpose is to provide them with new and different
proposals on stage, as well as the feeling of liberation that I felt
when I entered this world of nighttime entertainment.
My values are freedom, diversity and inclusion. My principles are
hard work, dedication and passion. My passions are electronic
music, business and family and my goals are to become the owner
of my own club or live events brand, and help new generations find
their place in the world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• General and Operations Manager
• Business Manager of Artists and
Performers.
• Marketing Director.
BRAND ARCHETYPE - Authenticity
and connection with the consumer
are the keys to my success. I am a
close and reliable person who
understands clients and is always
willing to help. These qualities allow
me to build strong relationships and
provide exceptional service.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Erica Nunez
Outreach Plan:
 Dig deeper into Insomniac Events and their approach
to human resource management in the entertainment
industry.
 through a personalized email to Erica Núñez,
highlighting my experience and how my proposals can
improve human resources management at Insomniac
Events.
 sending a follow-up email
Human Resources Director at
Insomniac Events
Jesse Olvera
Human Resources Director at
Live Nation Entertainment
Luisa Fernanda Molina
Outreach Plan:
 Researching Paramo Presenta, their history of events
and understanding the contributions they seek for their
company
 Sending a personalized email to Luisa, highlighting my
experience and highlighting how it can contribute to
Paramo operations.
 Sending a follow-up email.
Human Resources Director at
Paramo Present
Outreach Plan:
 Deeply investigating Live Nation and its presence in
the global entertainment industry.
 Sending a personalized email to Jesse Olvera,
highlighting my experience and highlighting how it can
contribute to Live Nation operations.
 sending a follow-up email

5. GOALS
Short Term: (2025)
• My goal for the first year after graduating would be to
get a position in one of the large companies that are
within my field of work as producers of live events
such as Insomniac Events or Live Nation
Entertainment to obtain experience and knowledge
within the field.
Mid Term: (2032)
• My medium-term goal would be to obtain both the
experience and knowledge of managing clubs and
events as well as the capital necessary to start my
own project, whether it is a club or an event promoter
brand within a period of 5 years.
Long Term: (2045)
• My long-term goal would be to be able to position my
brand in a period of 15 years, making it a benchmark
in the industry thanks to the massive production of
high-caliber underground music events both in the
United States and in Colombia.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing and Promotion skill
SOFT
HARD
Novice / Adept / Expert
Inventory Management skills Novice / Adept / Expert
Customer Empathy Skills Novice / Adept / Expert
Effective communication skill Novice / Adept / Expert
Financial Management Skill
SOFT
HARD
Novice / Adept / Expert
Event Planning Skill Novice / Adept / Expert
Negotiation Skill Novice / Adept / Expert
Leadership Skill Novice / Adept / Expert

7. I help people find their essence with electronic
music and cutting-edge experiences.
PROMISE

8. CREDENTIALS
Work Experience:
• Smoke shop management
• Marketing assistant
• Customer Service representative
Education:
• Emilio Valenzuela high school
• Entertainment Business, Full Sail University (2025)
Leadership Roles:
• Lead a team
• Supervision of daily operations
• Inventory management

9. COMPETITION
Cassie Savage
Industry Experience:
• Office Management, Project
Management & Client Services within
the entertainment industry
Education:
• Full Sail University
Bachelor of Science, Music Business
Leadership Experience:
• Teamwork
• Production Management
• Leadership
Skills and Proficiencies:
• Organization Skills
• Resolving Issues
• Clear Communications
Andres Torres
Overall Online Presence:
• According to Cassie's profile we can deduce that her
online presence is not that big, since she does not have
many connections on this platform and she is not very
active on others either. This could be because she is a
private person who prefers to keep a private person.
low profile on social networks and on the web in
general. It's also possible that her job or lifestyle doesn't
require a prominent online presence.
Industry Experience:
• Customer service experience, event
promoter.
Education:
• Full Sail University
- Bachellor of Sciense, Entertainment
Leadership Experience:
• Lead a team
• Supervision of daily operations
• Inventory management
Skills and Proficiencies:
• Marketing
• cross-sell
• customer service experience
Overall Online Presence:
• My online presence is not the strongest as I lack a large
number of connections on my LinkedIn profile and do
not maintain frequent engagement on the platform.

10. COMPETITION
Noteworthy Experience:
• Event Production
• Sound Production
Andres Torres
Industry Experience:
• Owner/Operator of SoundRight
Education:
• Full Sail University
Skills and Proficiencies:
• Project Management.
• Troubleshooting
• Programming
Overall Online Presence:
• Geoffrey Álvarez has a strong online presence due to
his active social media strategy and successful
professional history. His LinkedIn profile, rich in
connections and references, contributes to his visibility
and credibility in the business world.
Geoffrey Alvarez
Industry Experience:
• Customer service experience, event
promoter.
Education:
• Full Sail University
- Bachellor of Sciense, Entertainment
Leadership Experience:
• Lead a team
• Supervision of daily operations
• Inventory management
Skills and Proficiencies:
• Marketing
• cross-sell
• customer service experience
Overall Online Presence:
• My online presence is not the strongest as I lack a large
number of connections on my LinkedIn profile and do
not maintain frequent engagement on the platform.

11. BRAND POSITION
For techno music lovers looking for a cutting-
edge, high-quality experience, I provide events
that go beyond music, providing a space for
liberation and connection with its essence. My
approach differentiates itself from the competition
by creating an experience where music merges
with the environment to stimulate deep and
authentic emotions.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• III points Miami
October 2023, miami FL
• Ultra Music Festival Miami 2024
March 2024, Miami FL
• BPM Festival 2024
May 2024, Miami FL
Digital Marketing
• Primary Content: I will create online content that is relevant to my
target audience, which is people who are interested in electronic
music and who value diversity and inclusion. This content will include
articles, videos and images on topics such as the importance of
diversity in the electronic music scene, how to create inclusive and
welcoming events, and interviews with electronic music artists and
promoters.
• Primary Tools: Instagram and TikTok are ideal social media
platforms for reaching a wide audience of people who like to
consume content about electronic music.
• Website: I will use my digital portfolio to showcase my work,
experience and services. I will keep it updated and promote it on
social media. I will also collect testimonials from past clients and
create educational content for my audience.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for an experienced mentor in the
entertainment industry, with in-depth knowledge, a solid
network of contacts and shared values. I am committed
to building a long-term relationship that is essential to
my success as an entrepreneur.
Formal Education
• Bachellor Degree in music Bussines.
Technical Skills
• music mixing and production, 01,2024
• Event Logistics, 06, 2024
• Artist and staff management, 05,2025
Soft Skills
• Teamwork and leadership, 05, 2024
• stress management in high pressure situations

14. Andrés Torres
What I do is create cutting-edge events with high-quality music where the
authenticity and essence of the attendees connect in a unique way. In fact,
we have seen people transform their lives through our experiences.

15. REFERENCES
general and operations managers. O*NET OnLine.
(n.d.). https://www.onetonline.org/link/summary/11-
1021.00
Jesse Olvera - director, Human Resources - LinkedIn.
(n.d.-a). https://www.linkedin.com/in/jesse-olvera-
a0b75b50
Luisa Fernanda Molina - Directora de Talento
Humano ... - linkedin. (n.d.-b).
https://co.linkedin.com/in/luisa-fernanda-molina-
3387695b
Nunez, E. (2021, December 2). Erica Nunez on
linkedin. Erica Nunez on LinkedIn: GLOW - Content
Creator.
https://www.linkedin.com/posts/elnunez_glow-
content-creator-activity-6872068573305671680-
aY75/
Start free trial. (n.d.).
https://www.signalhire.com/companies/live-nation-
entertainment/email-format