Proposal

1. Proposal
1
Working Title:
Currently, my working title is ‘Streetwear Society’
Audience:
Firstly, I believe my magazine will appeal to an audience within the ages of 16 and 21 years old.
The reason why I believe this is because the content my magazine contains is most popular
amongst people of this age, which can be seen through Spotify monthly listeners and Supreme
databases. I also believe my magazine will appeal to males more than females due to the content
my magazine will include. For example, the fashion aspect will be focused on male clothing not
female and although there is female skateboarders, it is more popular amongst males. I believe my
magazine will appeal people within the upper middle class category. The reason why I believe this
is because the clothing aspect of my magazine is very expensive, also modern day Hip Hop Is
often associated with money and jewellery, which will be included in my magazine. I have also
gathered this information after taking a demographic on some websites similar to my magazine
such as Hype Beast which is most popular amongst college students and 75% male audience,
whilst Highsnobiety is also most popular amongst 16- 21 years of age. However, it also mentioned
that the second most popular search after HighSnobiety is Rick and Morty season 4 which I
unfortunately have no explanation for!
Rationale (approx. 100 words)
I have almost completed my first year in college and overall I believe I have acquired lots of skills
and knowledge since September. These skills include Photoshop, Premiere, InDesign and camera
use. I have gained these skills throughout the past 6 months in my short rotations, which included
short films, video games and print based media. It also helped me decide that I wanted to use the
skills I learnt from the Print based rotation to create my final production as I really enjoyed creating
a magazine. These skills included how to use InDesign for a two-sided page and how to create an
appealing magazine cover.
Project Concept (approx. 200 words)
Currently my concept idea is to create a Streetwear magazine that will include information on
clothing brands such as Supreme, Palace and Anti Social Social Club. It will also include
information on modern day Hip Hop and skateboarding. Currently my intention is to categorize
each topic but they could possibly over lap if they both appear on the same article. My intention is
to create a magazine cover on Photoshop and my two – sided spreadsheets on InDesign.
However, if I am using Photoshop and InDesign I will need to conduct lots of information from
similar brands so I know what I am applying in my magazine, so I will do this by taking a look at
Hypebeast, Highsnobiety and Thrasher. The reason why I am conducting this information is
because after comparing audiences it is clear they are very similar, so I need to analyse their
online articles and magazines and see exactly what it is that appeals so much to us, whether it’s
images, text or even colours that are included as I can then apply it myself, however I would
ensure it was adjusted because I don’t have any intention on copying another company, I just
simply want to take inspiration to open my mind up to new ideas.
Evaluation (approx. 50 words)
I am currently in the process of an on-going evaluation as I work my way up to my final production,
which is can be accessed on Blogger. However, once I have completed my final production I will
then start my final self-reflection where I will analyse my work and its outcomes. This will be
conducted on my evaluation PowerPoint however.

2. Proposal
2
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final self-
reflection, analysing your work and its outcomes.
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Initial Reaction
 Mind Map
 Mood Board
 Mood Board Analysis
2 Product + Audience
Research
 Existing Product x4
 Audience Research
 Interview 1
 Interview 2
 Bibliography
3 Production Experiments  Production
Experiment – Logo
 Production
experiment – Images
 Reflection x 2
4 Pre-Production and
Planning
 Style Sheet x 3
 Layout 1 and 2
 Resources
 Contingency Plan
 Health and Safety
5 Production 
6 Production 
7 Production 
8 Production 
9 Evaluation 
10 Development +
Contingency

Bibliography
1. Ma, K. (2005) HypeBeast (https://hypebeast.com/)
2. Fischer, D. (2005) Highsnobiety (https://www.highsnobiety.com/)
3. Herskovits D (2017) PAPER Magazine (Lil Yatchy Youth, SS17)
4. Swenson E (2017) Thrasher Magazine (Foundation Video Oddity SS17)
5. Ecko, M (2002)Complex (http://www.complex.com/uk)
6. Tidemandsen ø (2016) XXL Magazines (Travis Scott Winter 2016)
7. Donnelly B (2017) KAWS – Where The End Starts