2. Digipak analysis
For my first analysis of digipaks I decided to
analyse Marvell FM 4 by Marvell.
3. Genre
From the album cover, I can tell the genre is
grime. This is because of the text style used in
the title and the clothing the characters are
wearing. Also, the parent advisory sign could
suggest music of this sort so this helped me
identify the genre.
4. Colour
There are only three dominant colours on the
digipak, and these are the colours of the Marvell
logo – black, white and red. The artists are all
wearing a different colour t-shirt, all to replicate
the logo placed in the middle of the piece of
clothing. Furthermore, the text uses these colours
too, along with the background and parent
advisory sign.
5. Main image
The main image is of a cartoon. The cartoon
consists of 3 people, which are drawn versions of
the 3 artists in the group Marvell – Double S,
Vertex and Shocka. The artist in the middle
(Double S) is shown with glasses to make him
stand out from the other two, this allows the
audience to notice that he is the lead rapper.
6. Representations
Personally, I don’t believe that Marvell want to
convey a typical grime stereotype by involving
cartoons. Most grime mix tapes are shown by
intimidating digipaks, whereas I think Marvell are
showing a fun side.
7. Font use
The artists website is used at the top to attract the
audience. The font isn’t shown as very dominant
on the front of this mixtape and this means that
the artists would rather have attention on the
main image.
8. Audience
I would say that the audience is the same as any
grime mix tape – a young demographic.
Although, using cartoons on the front would allow
Marvell to lower their audience a little bit.
9. Size and layout
There is no aspect that is majorly big, this could
send a message to the audience that they aren’t
trying to outline any particular feature as they are
all collectively as important as one another.
