FMP Research

1. Research
Joe Hildreth

2. Existing Product
Star actor’s name written
across the top, similar silver
font to the title.
Dark clothing – matches the color
scheme of the rest of the poster
(blue and black)
Red under the title matching the
fire at the side – catches the eye
of the audience
Dark weather to match
the theme of the movie
– Pathetic Falacy.
Urban setting – modern

3. Existing Product
Keanu Reeves’ name across
the top. Very recognizable
name in modern day TV.
Written in black to contrast
the white background the
character is painted onto.
Keanu Reeves painted
onto the white
background, as if he’s
coming out of a painting.
Black and blue lettering to
match the color scheme of the
main poster.
Keanu is wearing a dark
costume. Similar to the effects
around him.

4. Existing Product
”Schwarzenegger”
written in bold red
text – allows for it to
catch the eye much
easier. Hugely
recognizable name.
Set out on a black
background –
blends the
character into the
poster.
Arnold Schwarzenegger
the “Terminator” is
super imposed giving
him a sense of power.
Already a character
famous for being
powerful.
Trademark leather
jacket, shades,
motorbike and lever
action shotgun.
Reference to the
famous chase scene
which has been
referred to in many
TV shows such as
family guy.
Names of actors across
the bottom. Not as
visible as Arnold’s.

5. Existing Product
Fire – only color – stands
out a lot, emphasis on the
title “Ashes”.
Lack of color - more
emphasis on the
“Ashes” part of the
title, light grey hue
of ash.
Dark costumes - jackets and
shirts – common trend in
action thriller movie posters.
The dark clothes contrast the
light grey.
Facial expressions varied.
Sinister smile as a gun is
pointed – other faces dead
serious.
Actors names across the
top of the poster above
the title, similar to other
movie posters.

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your own production work?

7. COMMON FEATURES
• Common features in Action Thrillers are the dark costumes/clothing the
actors wear. The dark clothes often contrast the background of the poster.
• The main star’s name is almost always written in bold print at the top of
the poster.
• The color palette isn’t very varied in action thriller movie posters. Lack of
color emphasizes the horror aspect of thriller.
• Action thrillers all use action to create suspense. This is done by using
continuous motion.
• Action thrillers use psychological elements.

8. Aspects of research I’ll use
• I’ll use effects on the movie poster using a superimposed picture of the
main character and a silhouette of a specter behind him.
• I’ll likely add in cast names across the front of the poster.
• I’ll use the aspect of action Thrillers that involves continuous action. Even
though it’s a trailer

9. Audience Research

10. Secondary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

11. Secondary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

12. Secondary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

13. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

14. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

15. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

16. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

17. Primary Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

18. Subject Research

19. Subject Research

20. Subject Research

21. Practical Research

22. Practical Research

23. Practical Research

24. Practical Research

25. Practical Research

26. Bibliography

27. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)