1. J ORDAN A. KALLAND JORDAN.KALLAND@GMAIL.COM
LINKEDIN.COM/IN/JORDANKALLAND
(414) 220-0525
Search Marketing Professional
Over the course of my career, in the website development and digital marketing industry, I have obtained
experience in many different sectors. With roles ranging from specialist to senior level project management
and beyond, specializing in e-commerce marketing, SEO/SEM, link acquisition, social media, analytics,
creative brand/product marketing, CMS platforms, responsive design and website design/development
project management. A proven professional with extensive knowledge of corporate structures, business
process, demographics, online user behavior and purchasing patterns, to create a unique blend of
transactional, organizational and marketing expertise. An IT veteran with highly developed analytical and
critical thinking skills adept at change management.
EXPERIENCE
SEM Strategist 2014
MGI Communications – Menomonee Falls, WI
Managed paid & organic search marketing initiatives for B2B and B2C clients in local and national
markets. Drafted social media posts, press releases and blog articles to support the clients traffic and lead
generation goals. Revised on-page copy and layout formats in accordance with the latest SEO standards.
Created and managed clients social media accounts including; Google+, Facebook, Twitter, Linkedin &
Youtube. Researched visitor demographics, market trends and keyword search volume to find new markets
for expansion. Implemented, managed and reported on Google Analytics metrics for clients PPC & SEO
campaigns. Completed front-end content and design updates based on visitor flow metrics and/or upon
clients request.
E-Commerce SEO Specialist 2012 - 2013
Buyseasons Inc. - New Berlin, WI
Responsible for developing the organic customer acquisition strategy, budget and implementation
schedules across four enterprise level e-commerce websites (buycostumes.com, celebrateexpress.com,
birthdayexpress.com & costumeexpress.com). Managed multiple in house and 3rd party copy writers to meet
content strategy goals. Successfully updated over 2,500 page titles and descriptions. Drafted technical SEO
best practice guides for the content, creative and development teams. Developed the URL re-write structure
and 301 redirect strategy for our domains. Worked closely with our link building, affiliate, PPC and social
media managers to achieve our marketing goals. Organized and reported on 10,000+ keywords tracked in SEO
Moz, Bright Edge & Conductor. Provided navigation and landing page expansion recommendations to increase
our exposure to new high search volume terms.
Lead Project Manager/Director of Business Relations 2009 - 2011
Fyin Inc. - Milwaukee, WI
Facilitated the communication of the client's vision to both in-house and outsource designer and
development teams. Oversaw initial discovery, proposal development, strategy presentations, budget
negotiation and task management. Created successful PPC campaigns and provided creative direction for
website design & development projects. In addition I aided in e-commerce platform setup & management,
data organization & implementation, CMS administration, e-mail administration, DNS configuration, software
licensing and SSL implementation.
EDUCATION
University Wisconsin-Milwaukee 2003 - 2006
Pursuing Bachelor of Science in Business Administration
Major: Business Administration and Marketing with an emphasis on Entrepreneurship.
Software
Experience
Webmaster Tools
Analytics
SiteCatalyst
Ad Words
WordStream
Marin
Ad Sense
Bright Edge
Conductor
Moz
Majestic
SpyFu
Hitwise
HootSuite
Cheetah Mail
Constant Contact
Basecamp
Ontime
oDesk
Drupal
Joomla
Wordpress
Dolphin
Aspdotnetstorefront
Magento
Endeca
OS-commerce
MS Office Suite
Adobe Suite
Exchange Server
Tortoise SVN
Visual Studio
Other Knowledge
HTML/XHTML
XML
CSS
C#/.Net
ASP
PHP
MySQL
MS SQL
FTP/SSH
Certifications
A+
Network+
MOS
MTA

2. REFERENCES
Chris Reoch
Co-Founder
YourStoreOnline.net
Brookfield, WI
chris@yourstoreonline.net
(414) 892-7951
Ken Dimmer
Operations Manager/Co-Founder
Fyin, Inc.
Milwaukee, WI
ken@fyin.com
(414) 339-8136
Clay Konner
Director of Interactive Design/Creative Director
Top Floor Technologies
New Berlin, WI
claykonnor@gmail.com
(414) 828-2529
Paul Plakut
Software Engineer
Zeon Solutions
Milwaukee, WI
paul.plakut@gmail.com
(414) 687-7006
Cathy Tomten
Marketing Manager
Atlas Ice Machines, LLC.
Waukesha, WI
dctomten@gmail.com
(608) 921-1596
Devin Wyngard
Advertising Marketing Manager
Buyseasons, Inc.
New Berlin, WI
dwyngard@gmail.com
(920) 585-3966