1. Anna Bourland – Resume Page 1 of 3
Anna Bourland
Email: bourlandanna@gmail.com
1 3 2 4 S o u n dvi e w C i r C o r o n a , C A 9 2 8 8 1 – ( 7 1 4 ) 2 6 9 - 3 9 8 3
Ab out Anna
I am an experienced digital and inbound marketing professional who never"thinks outside the box" because
there has been no "box" for years!My strategiesare tried and true,yetI am always willing to be ahead of the
curve;to jump the curve to make sure an organization is innovating and creating.SearchEngine algorithm
changes don't scare me!
When big dreams have a small budget,I am an expertat making things work as if the budget was unlimited.
As a digital marketing professional I am focused on creating a formidable online presencethat hasnot only
produced rankings,but results.
Additional talents include consulting for processdevelopment,businessand marketing coaching,email
marketing,blogging,content development,and productdevelopment.
15 yrs Dig ital Marketing P rofessional Experience
August 2013 – Present Annalytical Media,Corona,CA
Fo u n d e r & O w n e r
AnnalyticalMedia is a digital marketing company focused on small business clients.
Essential Duties & Accomplishme nts :
 Optimizing small business websites in various verticals with the latest search engine best practices.
 Business consulting for process development
 Digital marketing coaching
 Content development
 Social Media marketing and optimization
 Email marketing
 “Deep dive” data analysis
Notable Client Work Includes:
 SEO and Social Media for legal, dental, and medical professional practices
 Business, Training, and Process Consulting for professional marketing firm
 SEO and business consulting for real estate software company
March 2012 – July 2013 iMarket Solutions,Irvine,CA
S e a r c h E n g i n e O p t i mi z a t i o n a n d C o n t e n t M a n a g e r
iMarket Solutions is a website design and search engine optimization company focused on Plumbing & HVAC clients.
Essential Duties & Accomplishme nts:
 Management duties for the search engine optimization department
 Management duties for the content writing department
 Optimizing home improvement business websites with the latest search engine best practices.
 High level customer service

2. Anna Bourland – Resume Page 2 of 3
 Content development
 Social Media marketing and optimization
 Email marketing
 Ongoing training program creation and implementation
August 2011 – February 2012 Cal Coast Web Design, Lake Forest, CA
S e a r c h E n g i n e O p t i mi z a t i o n M a n a g e r a n d C u s t o me r S e r v i c e
Cal Coast Web Design is a website design and search engine optimization company focused on small business clients.
Essential Duties & Accomplishme nts:
 Optimizing small business websites in various verticals with the latest search engine best practices.
 Customer service
 Content development
 Social Media marketing and optimization
 Email marketing
 Sales
 Management of company functions via instruction manual creation, training, and other high level processes
August 2010 – August 2011 Broadspring,Inc., Irvine, CA
M a r k e t i n g M a n a g e r a n d C o p y w r i t e r
Broadspring, Inc. is a search advertising firm focused on creating advertorialcontent for advertisers and affiliate partners.
Essential Duties & Accomplishme nts:
 Creation of new marketing vertical within the firm targeting the medical industry
 Creation of affiliate marketing program to benefit our existing advertisers
 Lead generation and sales to grow directory of doctors
 Writer and editor for blog and advertorial content
 Implementation of social sharing program for the How Life Works advertorials
 Creation and management of email marketing campaigns
 Analytics and reporting on all website metrics and email metrics
April, 2007 – July 2010 Dominion Enterprises / Advanced Access, Anaheim, CA
W e b M a r k e t i n g , S E O , P u b l i c R e l a t i o n s , S o c i a l M e d i a M a n a g e r
Advanced Access is a Real Estate Website Design and Internet Marketing Company that is part of the Dominion Homes
Media division of Dominion Enterprises. The company provides websites and Internet marketing services to realestate
agents nationwide. I managed the marketing and social media efforts for six brands in the Dominion Homes Media division.
Essential Duties & Accomplishme nts:
 Social Media Marketing (Facebook, Twitter, LinkedIn, and niche sites such as Active Rain, and RealTalk).
 Online reputation management and brand awareness
 Coordinate efforts with alldepartments to raise awarenessof best industrypractices, as related to socialmedia, Internet
Marketing, SEO/SEM – both general and Real Estate specific.
 Author and Manager of corporate blog (including SEO, blog posts, web analytics, and reporting)
 Attend search engine and Internet Marketing conferences (emphasis on social media sessions)
 Management of corporate website (including SEO/SEM, copyrighting, landing pages, web analytics and reporting)
 Pay-per-clickand display advertising. (Google AdWords, MSN AdCenter, Yahoo Search Marketing, FacebookAds, Active
Rain ads, Inman ads)
 Lead generation (Drive leads to Inside Sales and Direct Sales teams)

3. Anna Bourland – Resume Page 3 of 3
 Author of Website Marketing Tips (articles published weekly on blog, and emailed to over 34,000 opt-in subscribers)
 Email marketing (created campaigns for B2B efforts, created campaigns for client B2C efforts)
 Moderate member forums (including management of staff interaction)
 Product development consultation and documentation
 Negotiated and maintained affinity and affiliate marketing relationships
May, 2003 – April, 2007 Advanced Access, Anaheim, CA
P r o d u c t D e v e l o p me n t M a n a g e r
Essential Duties & Accomplishme nts:
 Product development
 Author and Manager of corporate blog (including SEO, blog posts, web analytics, and reporting)
 Creation of social media marketing campaigns and strategy, engaging clients and community
 Creation of member forums, management of member forums (including management of staff interaction)
 Attend search engine and Internet Marketing conferences
 Management of corporate website (including SEO/SEM, copyrighting, landing pages, web analytics and reporting)
 Author of Website Marketing Tips (articles published weekly – over 34,000 subscribers to email version)
 Email marketing (created campaigns for B2B efforts, created campaigns for client B2C efforts)
October, 2000 – May, 2003 Advanced Access, Anaheim, CA
A c c o u n t E x e c u t i v e a n d T r a i n i n g C o o r d i n a t o r
Essential Duties & Accomplishme nts:
 Create curriculum for new employee training
 Create curriculum for client product training
 Conduct new employee training
 Conduct client training
 Customer service
 Create new client websites
 Manage client accounts (1000+ personally handled)
Education
University of Phoenix
B a c h e l o r o f S c i e n c e i n B u s i n e s s - M a r k e t i n g
Currently attending classes through the online schooling program.