Senior Digital Strategist and Marketing Leader

1. Richard K. Brenner
2291 Concord Road  Scotch Plains, NJ 07076
Phone: (908) 889-1980 E-mail: richardkbrenner@msn.com
SENIOR DIGITAL STRATEGIST AND MARKETING LEADER
AREAS OF EXPERTISE
Digital Strategist Strategic Planning SEO & SEM Integrated Marketing
Social Media Lead Generation Web Analytics Product Positioning
Brand Building Content Strategy Sales/ROI Forecasts P&L Responsibilities
PROFESSIONAL EXPERIENCE
Automatic Data Processing, Inc. (ADP)–Roseland, NJ
ADP is the largest payroll processor in the world offering a complete suite of human
resource management solutions.
ONLINE MARKETING DIRECTOR (2011 to Current)
As ADP’s corporate marketing executive,I strategize and execute the company’s digital
marketing and lead generation strategy. I work with each business unit to craft their power
messaging and optimize it for social distribution, SEM, mobile and tabletprograms.
SelectedAccomplishments:
Initiated a dramatic change the company’s online presentation with a completely new
user experienceonwww.adp.com, including a complete mobile, local, and social .
Manage a $5mm SEM budget and drove a 40% increase in lead volume and 20%
reduction in cost-per-lead year-over-year from flat web marketing budget.
25% improvement in click-through rates and 30% improvement in conversion
ratesthrough landing page optimization, tighter campaign and keyword management
balance of spend on search engines and search networks.
Identifies key metrics and KPIs for detailed executive reporting and daily dashboards,
working across the business to centralize and improvedata quality from Eloqua,
Omniture, Salesforce.com, Webtrends and Google Analytics.
Instituted a process for web content development and distribution across Public
Relations, internal and external content developers and the business units.
LexisNexis - New Providence, NJ
Lexis delivers business services to thousands of Law Firms. Lexis Marketing Services
include :Digital Strategy, Web Design, Landing Page Optimization, and Analytics, SEO,
PPC, Sales and Customer Support.
SEARCH ENGINE MARKETING DIRECTOR (2008 to 2011) Led a team of
over 60 SEO and SEM specialists focusing on internet marketing efforts supporting a growing
$30mm Agency model.Expertise in:Interactive Marketing, Branding, Paid Search, SEO,

2. Conversion Optimization, Social Networking, Link Strategies, Landing Page Optimization, Lead
Generation, Systems Integration, Operational Efficiencies, Performance and ROI Tracking and
Reporting.
SelectedAccomplishments:
Directed a team through a3-month rapid development process for a critical new product
o Designed and launched a new Lead Generation site:www.Attorneys.com
Developed in-house SEM campaign that drove over 50,000 monthly visitors translating
into hundreds of monthly leads and more than $500K in first year revenue.
Personally responsible for acquiring and maintaining our largest client with over $750K
in annual revenue as well as several other clients valued at over $2mm.
Fulfill over $1.5mm in monthly Web Service orders
Senior Leadership member charged with developing a business model to adapt to the
changing markets.
Integrated Capital Partners, Inc. - Basking Ridge, NJ
Integrated Capital provides an elite group of small-cap companies business and financial
consulting.
Chief Marketing Officer (2006 to 2008)
Built the marketing infrastructure for the firm including the development and implementation
of new client marketing and communication strategies.
SelectedAccomplishments:
Create customized Investor Relations programs for a diverse client base of small cap
businesses.
Increased share value for clients by an average of 600% within 6 months through
innovative Marketing, Business Development, Public Relations and Investor Relations
programs.
Accountable for a combined marketing budget of $6M that includedmarketing efforts on
behalf of clients for: Branding, Events, Print, Direct, SEM, SEO, Affiliate Email and other
online media campaigns.
PSE&G - Newark, NJ
PSE&G is a $12B Fortune 200 Utility Company and New Jersey's largest Gas and
Electric providing service to over two million residential and commercial customers.
MARKETING MANAGER - APPLIANCE SERVICE (1999 - 2006)
I led the division's marketing and business development activity. Managed advertising agency,
all in-house campaign efforts and developed relationships with several strategic third party
providers and business partners. I supervised all sales, marketing, customer service and
strategic planning activities.
Selected Accomplishments:
Grew business from under $30M in annual revenues to surpass $120 million within
seven years.
Managed $5M marketing mix that included SEM, SEO, Email, Direct Mail and PR.
Improved segment profitability by 35% through price testing, bundling of products and
rolling out new offers.

3. EDUCATION, SKILLS, TRAINING AND AFFILIATIONS
Education
mini-M.B.A Social Media Rutgers University - Piscataway, NJ
M.B.A., Seton Hall University - South Orange, NJ
B.A. University of Illinois - Chicago, IL
Digital Skills
SEO Hands-on responsibility for numerous SEO campaigns for both B2B and B2C websites. In-
depth understanding of: keyword research, on-page and off-page strategies, effective titles and
metas, on-site linking, off-site link building, mobile, tablet and social strategies. Set KPIs for
campaigns and create dashboards and executive reports to track key performance and ranking
metrics using tools including: SEOMoz, SearchMetrics, Omniture and Eloqua. SEMPO certified.
SEM - PPC Over 6 years of paid search experience. Currently run over $5mm in SEM
campaigns in search and content networks, developing ad copy that position effective calls to
action and key messages targeting specific B2B sectors. I work directly with a Google team and
our 3rd party vendor to optimize campaigns and develop and present monthly and quarterly
results and provide a map of the current competitive landscape.
Link Building Unique strategist in identifying best link sources and implementation of a staged
distribution approach for each campaign and business effort. Use articles, infographics, press
releases, articles and site content to leverage: Pinterest, YouTube, Google+, Twitter,
SlideShare, LinkedIn, Facebook, professional and local directories in addition to outreach to
.edu, .gov and .org sites. Employ a Local strategy component for Google Places, Yellow Pages,
SuperPages, and other listings for SEO value and increase reach.
Online Advertising Outside of the search engine digital efforts, work with relevant industry
sites to promote offers, build brand awareness and establish thought leadership. Current
mobile, tablet and desktop campaigns executions including: Bloomberg, Google, HR Executive,
and LinkedIn.
Web Tools
Omniture –Web Analytics
SearchMetrics – Online Analytics
Sitecore – Content Management System
Salesforce.com – CRM System
Eloqua –Marketing and Demand Automation
Radian6 – Social Media Tracking and Reporting
Ion Interactive – Landing Page Optimizer
Webtrends – Web Traffic Reports
Memberships
SiriusDecisions
Google B2B
eMarketing Association
Online Marketing Network