1. Kurtis P. Alward
2495 Grape Ave. Boulder, CO 80304
kurtis.alward@gmail.com | (551) 587-8472
Objective: Pursuing a digital marketing management role focused on search engine marketing
Experience
2009 - Present FREELANCE - SEM CONSULTING Boulder, CO & Jackson, WY
Consultant & Client Manager
Manage all Search Engine Marketing activities for 8 clients
Specialize in PPC account optimization across Google AdWords & Microsoft adCenter
Google AdWords Qualified Individual (Nov. ’07 and Nov. ‘11)
Configure and audit web analytics accounts (Google Analytics & Omniture)
Use analytics/PPC data to lead custom goal-oriented Excel reporting
Create tailored 15-page documents detailing SEO best practices for clients
Build links through content creation strategies and 3rd party tools (Linkvana & TextBroker)
Improved a client’s total revenue 184.4% after acquisition from previous marketing agency
Provide CMS optimization including Wordpress installation and custom template design
Acquire leads and clients through networking, experience and service offerings
2008 - 2009 ANVIL MEDIA, INC Portland, OR
Account Executive
Worked on 24 accounts and collaborated with 8-12 agency coworkers on in-house projects
Trained and managed Account Coordinators across all job responsibilities
Managed multiple high-value PPC accounts, in excess of $200,000 per-month in Media Spend
Experienced in bid management software - SearchForce & Adapt SEM (SEM-in-a-Box)
Employed Pivot Tables, Macros (VBA) and advanced Excel formulas to create efficiencies,
budgetary & conversion projections and client & internal reporting
Led SMM initiatives: Facebook & LinkedIn advertising and FBML landing page development
Provided custom SEO reports to correct coding , content, usability and link strategy issues
Gained Salesforce expertise through user interface and data exporting/incorporation
Leveraged web analytics to alleviate usability concerns & located priority content locations
Managed competitive outlook/opportunity through site visibility & site performance reports
2007 - 2008 INNOVATION ADS New York, NY
Search Analyst
Created & managed PPC advertising campaigns on Google, Yahoo! & Microsoft ad platforms
Generated leads using Affiliate programs such as Commission Junction and ShareASale
Collaborated with Marketing team to create Competitive Differentiation reports
Used HTML, CSS & basic PHP to edit content, structure & appearance of company websites
Identified as a cross-company resource for automated tools (spreadsheets, VBA Macros)
Education
2003 - 2007 CHAMPLAIN COLLEGE Burlington, VT
Bachelors of Science Degree in Marketing Management - 3.1 GPA
Awards: Excellence in Communication & Presentation, Excellence in Applied Learning:
Problem Based
Coursework: Brand & Account Management, Project Mgmt. & Team Leadership, Social
Responsibility in Media, Web-Based Marketing & Advertising, Nonprofit & Social Marketing
Personal
Snowboarding, soccer, DH/XC mtn biking, motorcycling, cooking, camping, photography
Served as marketing director for the 501(c)3 non-profit organization Coast to Coast for Hope
Raised $13,000 for cancer research during my 4,300 mile cross-country bicycle trip
