Fourth Floor is a social networking site for students at Ravensbourne. It allows students to connect, share content, and organize events. It has a similar profile and interface design to Facebook but with Ravensbourne-specific questions and a separate branding. The document discusses comparing Fourth Floor to other social networks and providing tutorials, events, and other strategies to encourage students to join and actively engage with the site.

2. For students to keep in touch with other students for the purpose of creating and managing events, publicising activities and giving everyone an opportunity to put forward suggestions and ideas that could benefit Ravensbourne students, entertainment and productive wise

3. A Facebook alternative for general conversation and entertainment

4. A way to separate your personal life from your student and educational motives, using this social network for more professional purposesFOURTH FLOOR FOURTH FLOOR Social Networking Site

6. For students to keep in touch with other students for the purpose of creating and managing events, publicising activities and giving everyone an opportunity to put forward suggestions and ideas that could benefit Ravensbourne students, entertainment and productive wise

7. A Facebook alternative for general conversation and entertainment

8. A way to separate your personal life from your student and educational motives, using this social network for more professional purposes

9. Fourth Floor uses a modified version of the Jcow Facebook theme

10. This has meant the layout is very similar, meaning the site will feel familiar to new users and should assist an transition between the two.

11. Care was taken with the branding and the overall colour scheme of the site to separate it from Facebook, as well as to harmonise it will the current Ravensbourne brand.

12. The logo was designed with Ravensbourne’s current typefaces in mind, and is also isometric as to emulate a floor, tying the site into the physical space on the 4th floor at the university.

13. The use of green was deliberate not only to set it apart from Facebook but also it represents the community and ethos of the site: Youth (the users), inexperience (the site as a place for new students to get advice) and generosity (older students providing help and expertise).Look and Feel ✓ FOURTH FLOOR FOURTH FLOOR Social Networking Site

14. SOCIAL NETWORKING SITE for Ravensbourne students SOCIAL NETWORKING SITE for Ravensbourne students FOURTH FLOOR FOURTH FLOOR TUTORIAL COMPARISONS Look and Feel ✓ Look and Feel ✓ Tutorial ✓ (User Profiles of Fourth Floor) (How to interest the users) (Generating Activity) Tutorial ✓ (User Profiles of Fourth Floor) (How to interest the users) (Generating Activity) Uni Life Photobooth :)

16. You are able to shut off content you have on the site to specific people of your choosing (certain users that you are friends with may not see some of your photos or wall posts for example).

17. This also allows integration of other social networks into the site like flickr, tumblr and twitter..

18. There is also the ability to add companies and brands to Facebook.

19. Uersare able to interact directly with companies which can be great for feedback and that kind of thing.

20. Facebook uses advertising in different way to other sites, where it bases the subject and tone of advertising on the qualities that users have provided in their account.

22. Created in 2006

23. Limited to 140 characters per post or 'tweet'

24. Used mainly by businesses but then filtered into mainstream later on

25. Other users can follow your tweets

26. Estimated to have 190 million users, generating 65 million tweets a day

27. Particularly good applications for smartphone users or SMS

29. This is extensive, in that you can perform a wide range of business activitieswithout leaving the site

30. Linkedin works as an application platform where people can feed in external information like reading lists from Amazon, Wordpress blogs or Type pad

32. There is no central news feed like that of Facebook or Twitter as the activity of other users is not the focus of this social network, the videos are

33. There’s a private message system, the ability to comment on users profiles, the ability to comment on videos, and the ability to rate comments on uploaded videos, but this is the extent of the site’s communication options

34. As the network is almost entirely open, the nature of this community is to wander from video to video, link to link, with no linear movement. Users from every age group and origin can be found commenting, and are usuallysemi-anonymous, as users require a user name rather than their real name

36. A section for basic information to identify the user including date of birth, location, gender, relationship status and sexual orientation as well as the ability for the user to provide a brief summary of them self.

37. A section to identify your interests. These consist of Music, Books, Movies, Television programmes and Games. All of the titles you choose are linked to pages on the site which include official ones created by the content producer or Wikipedia pages.

38. The profile wall lists interactions with friends, groups and pages. It is also where users can post content and keep track of it.

41. Mobile app

42. RSS feeds – people drawn back into site by aggregated info

43. Facebook connect easy sign up – good for conversion rates.

44. We facilitate user run sub groups and communities.

45. Have sent student union email about involvement