SlideShare a Scribd company logo
1 of 30
How do you shop and learn?
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Social Media 101
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media?
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Different from mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what and who cares?
Social media is mainstream! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 9 sites on the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A caveat…
Don’t forget about Search and email ,[object Object],[object Object],[object Object],[object Object]
4 Tools
Blogs – Use them to ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites – Use them to  ,[object Object],[object Object],[object Object]
YouTube – Use it to ,[object Object],[object Object],[object Object]
Twitter – Use it to ,[object Object],[object Object],[object Object],[object Object]
Getting started
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Learn from the Best
Key blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to Remember
Nothing is perfect. Well, almost nothing…
You will lose control  of your message.
Some audiences may not be ripe –  yet.
It takes  a lot of time and creativity  to succeed in social media.
 
Connect with me! ,[object Object],[object Object],[object Object],[object Object]

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Au Presentation 3.29.09