Nonprofits can increase donor value and retention rates by integrating online marketing like email and social media with traditional offline fundraising. The whitepaper found that an "Internet Enabled" approach that combines online and offline efforts yields a 95% increase in 12-month donor value and 121% increase in lifetime donor value over solely traditional offline fundraising. It also results in a 48% higher new donor rate and 34.4% higher renewal rate compared to only using traditional fundraising.
Nonprofits that use both traditional and internet fundraising methods see significantly higher donor value and retention rates compared to those using only traditional offline methods. Specifically, internet-enabled nonprofits see a 95% increase in 12-month donor value and 121% increase in lifetime donor value. They also see a 48% higher new donor renewal rate and 34.4% higher overall renewal rate than traditionally focused nonprofits. The results suggest nonprofits can boost fundraising success by integrating online and offline marketing.
Transforming Donor Renewal Campaigns Using Multiple ChannelsMeredith Campbell
The document discusses strategies for integrating online and offline donor renewal campaigns. It provides case studies from the Royal Children's Hospital Foundation (RCHF) that show how integrating email, websites, peer-to-peer fundraising and direct mail led to increases in new donors, total online income, and average donation amounts. Key tactics that improved results included using email chasers, interactive online donation options, and pursuing email acquisition.
This document discusses using demographic data to improve segmentation and targeting in direct marketing. It provides examples showing that males and certain age groups tend to be more valuable donors. Specifically, males on average give 46% higher gifts and are 50% more valuable donors. Donors ages 45-54 generate the highest revenue per donor of all age groups. The document recommends testing gender and age-based segmentation, list selection, and messaging to acquire and upgrade more valuable male and certain age range donors.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
The document summarizes key trends in online fundraising for nonprofits. It discusses how nonprofits can [1] leverage technology strategically by improving their websites and donation pages, [2] embrace social giving through platforms like Crowdrise and Cause, and [3] personalize the donor experience. Resources and tips are provided on growing email lists, using social media, and making the most of mobile opportunities. Questions are also posed to help nonprofits assess how they can better achieve their digital fundraising goals.
The document discusses 4 trends nonprofits should watch in fundraising: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile apps; 3) embrace social giving by enabling volunteer fundraisers; and 4) personalize the donor experience through giving options that make donors feel valued. The VP advocates strategically adapting fundraising practices to changing demographics and technologies to raise more money from diverse audiences.
Nonprofits that use both traditional and internet fundraising methods see significantly higher donor value and retention rates compared to those using only traditional offline methods. Specifically, internet-enabled nonprofits see a 95% increase in 12-month donor value and 121% increase in lifetime donor value. They also see a 48% higher new donor renewal rate and 34.4% higher overall renewal rate than traditionally focused nonprofits. The results suggest nonprofits can boost fundraising success by integrating online and offline marketing.
Transforming Donor Renewal Campaigns Using Multiple ChannelsMeredith Campbell
The document discusses strategies for integrating online and offline donor renewal campaigns. It provides case studies from the Royal Children's Hospital Foundation (RCHF) that show how integrating email, websites, peer-to-peer fundraising and direct mail led to increases in new donors, total online income, and average donation amounts. Key tactics that improved results included using email chasers, interactive online donation options, and pursuing email acquisition.
This document discusses using demographic data to improve segmentation and targeting in direct marketing. It provides examples showing that males and certain age groups tend to be more valuable donors. Specifically, males on average give 46% higher gifts and are 50% more valuable donors. Donors ages 45-54 generate the highest revenue per donor of all age groups. The document recommends testing gender and age-based segmentation, list selection, and messaging to acquire and upgrade more valuable male and certain age range donors.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
The document summarizes key trends in online fundraising for nonprofits. It discusses how nonprofits can [1] leverage technology strategically by improving their websites and donation pages, [2] embrace social giving through platforms like Crowdrise and Cause, and [3] personalize the donor experience. Resources and tips are provided on growing email lists, using social media, and making the most of mobile opportunities. Questions are also posed to help nonprofits assess how they can better achieve their digital fundraising goals.
The document discusses 4 trends nonprofits should watch in fundraising: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile apps; 3) embrace social giving by enabling volunteer fundraisers; and 4) personalize the donor experience through giving options that make donors feel valued. The VP advocates strategically adapting fundraising practices to changing demographics and technologies to raise more money from diverse audiences.
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help bond donors to the cause, and increase the chances donors will continue supporting and giving.
The art and science of online fundraising robert wood johnson finalJocelyn Harmon
The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, enhances the impact. The goal is to make donors feel appreciated for their contribution to the organization's mission.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, can strengthen impact. The goal is to make donors feel appreciated for their role in furthering the nonprofit's mission.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
Social media and your organization 7.15.10Jocelyn Harmon
The document discusses how organizations can utilize social media to engage with stakeholders and achieve their communication goals. It defines social media and provides statistics on its widespread use. Key recommendations include developing a social media strategy aligned with communication objectives, understanding audience demographics and behaviors online, and using various social media tools like websites, blogs, video and social networks to build relationships and spread content. Proper measurement is also emphasized.
The document discusses strategies for successful online fundraising. It notes that $300 billion was raised in donations in 2008, with $15 billion raised online, a 44% increase from 2007. Some key points made include choosing between organic and paid methods for building an email list; creating effective landing pages; writing compelling donor-centric copy; and carefully measuring email and website metrics like open rates, click-through rates, and conversion rates. Online donors tend to be younger with higher incomes and give both online and offline. The document provides resources for nonprofit marketers and urges connecting on social media, but notes engagement is more important than Facebook ads.
Online fundraising has grown significantly in recent years. In 2008, over $15 billion was donated online, a 44% increase from 2007. Online donations accounted for just over 5% of total US charity donations in 2008. Younger donors are more likely to donate online, with the average online donor being 38 years old compared to 60+ for offline donors. Various online tools like websites, email, social media, and peer-to-peer fundraising platforms can be used to engage donors and raise funds, with websites and email currently being the most effective methods. Strategy is emphasized as the key priority over specific online tactics.
Nonprofits that use both traditional and internet fundraising methods see significantly higher donor value and retention rates compared to those using only traditional offline methods. Specifically, internet-enabled nonprofits see a 95% increase in 12-month donor value and 121% increase in lifetime donor value. They also see a 48% higher new donor renewal rate and 34.4% higher overall renewal rate than traditionally focused nonprofits. The results suggest nonprofits can boost fundraising success by integrating online and offline marketing.
This document discusses the importance of diversity in technology and communications teams. It defines diversity as being about inclusive processes and multiple perspectives, rather than just having a token person of color. It provides statistics showing the growing diversity of the US population and notes that diverse teams are better able to reach and understand diverse audiences. Finally, it lists several tips and resources for making teams more diverse.
Online advocacy refers to actively supporting an idea or cause online through pleading or arguing. It is an inexpensive and fast way to reach new audiences globally and enable advocates to advocate on an organization's behalf. The document provides an overview of common online advocacy tools like websites, email, social media, videos, and petitions. It emphasizes the importance of understanding audiences and having a strategy before using tools to connect, share information, and enact change online.
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
The document discusses how to build and manage an organization's personality and brand through its online presence. It emphasizes that a website is important for communicating an organization's values, mission, and who it serves. It provides tips for assessing an organization's brand, choosing words and images for its website, and connecting its online presence to the audience it aims to serve. The overall message is that an organization's website is a key part of managing its public image and connecting with stakeholders.
Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns ...Jocelyn Harmon
This document discusses bridging direct marketing and social media activities for fundraising success. It notes that while direct mail was once king, social media is now where hundreds of millions of people engage online. It recommends non-profits first understand their goals, where their stakeholders engage, and their capacity. Key advice includes starting with building an online presence and email list before fully engaging on social media, and realizing high-quality, regular content is needed to succeed through social channels.
Data Appending Strategies Bridge 5 09 FinalJocelyn Harmon
The document discusses strategies for appending demographic and marketing data to fundraising lists to enhance fundraising efforts. It provides examples of how appending data on interests like fishing licenses or dog ownership increased response rates. Appending data on age, wealth, home value and contact information like phone, email and social media allows for more targeted fundraising, improved communications, and identification of prospective planned giving donors. Examples are given of non-profits that increased fundraising after implementing a data appending strategy to segment campaigns and engage donors through their preferred channels.
The document discusses blogging best practices for companies. It defines what a blog is and explains that blogs allow direct engagement with customers, employees, and the public. The document outlines why companies blog, including to connect, influence conversations, showcase expertise, and build their brand. It provides tips for an effective blogging strategy, content creation, promotion, and measuring success.
This document provides an overview of social media and tips for non-profits to utilize social media. It defines social media as internet-based tools to share information, learn, and connect with others like blogs, Facebook, YouTube, and Twitter. It notes that 75% of internet users participate in some form of social media. The document recommends four key tools - blogs to communicate, social networking sites to build audience, YouTube to educate through video, and Twitter to see discussions and drive traffic. It concludes with tips to learn from influential bloggers in your industry and that you will lose some message control with social media.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help bond donors to the cause, and increase the chances donors will continue supporting and giving.
The art and science of online fundraising robert wood johnson finalJocelyn Harmon
The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, enhances the impact. The goal is to make donors feel appreciated for their contribution to the organization's mission.
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, can strengthen impact. The goal is to make donors feel appreciated for their role in furthering the nonprofit's mission.
This document provides an overview of social media and how non-profit organizations can utilize various social media platforms. It discusses what social media is, how mainstream it has become, and the importance of having an online presence and engaging supporters through social media. The document then gives recommendations on developing a social media strategy, profiling audiences and organizations, and provides examples of how to use tools like websites, email, blogs, video, and social networking sites to engage stakeholders and spread an organization's message.
Social media and your organization 7.15.10Jocelyn Harmon
The document discusses how organizations can utilize social media to engage with stakeholders and achieve their communication goals. It defines social media and provides statistics on its widespread use. Key recommendations include developing a social media strategy aligned with communication objectives, understanding audience demographics and behaviors online, and using various social media tools like websites, blogs, video and social networks to build relationships and spread content. Proper measurement is also emphasized.
The document discusses strategies for successful online fundraising. It notes that $300 billion was raised in donations in 2008, with $15 billion raised online, a 44% increase from 2007. Some key points made include choosing between organic and paid methods for building an email list; creating effective landing pages; writing compelling donor-centric copy; and carefully measuring email and website metrics like open rates, click-through rates, and conversion rates. Online donors tend to be younger with higher incomes and give both online and offline. The document provides resources for nonprofit marketers and urges connecting on social media, but notes engagement is more important than Facebook ads.
Online fundraising has grown significantly in recent years. In 2008, over $15 billion was donated online, a 44% increase from 2007. Online donations accounted for just over 5% of total US charity donations in 2008. Younger donors are more likely to donate online, with the average online donor being 38 years old compared to 60+ for offline donors. Various online tools like websites, email, social media, and peer-to-peer fundraising platforms can be used to engage donors and raise funds, with websites and email currently being the most effective methods. Strategy is emphasized as the key priority over specific online tactics.
Nonprofits that use both traditional and internet fundraising methods see significantly higher donor value and retention rates compared to those using only traditional offline methods. Specifically, internet-enabled nonprofits see a 95% increase in 12-month donor value and 121% increase in lifetime donor value. They also see a 48% higher new donor renewal rate and 34.4% higher overall renewal rate than traditionally focused nonprofits. The results suggest nonprofits can boost fundraising success by integrating online and offline marketing.
This document discusses the importance of diversity in technology and communications teams. It defines diversity as being about inclusive processes and multiple perspectives, rather than just having a token person of color. It provides statistics showing the growing diversity of the US population and notes that diverse teams are better able to reach and understand diverse audiences. Finally, it lists several tips and resources for making teams more diverse.
Online advocacy refers to actively supporting an idea or cause online through pleading or arguing. It is an inexpensive and fast way to reach new audiences globally and enable advocates to advocate on an organization's behalf. The document provides an overview of common online advocacy tools like websites, email, social media, videos, and petitions. It emphasizes the importance of understanding audiences and having a strategy before using tools to connect, share information, and enact change online.
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
The document discusses how to build and manage an organization's personality and brand through its online presence. It emphasizes that a website is important for communicating an organization's values, mission, and who it serves. It provides tips for assessing an organization's brand, choosing words and images for its website, and connecting its online presence to the audience it aims to serve. The overall message is that an organization's website is a key part of managing its public image and connecting with stakeholders.
Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns ...Jocelyn Harmon
This document discusses bridging direct marketing and social media activities for fundraising success. It notes that while direct mail was once king, social media is now where hundreds of millions of people engage online. It recommends non-profits first understand their goals, where their stakeholders engage, and their capacity. Key advice includes starting with building an online presence and email list before fully engaging on social media, and realizing high-quality, regular content is needed to succeed through social channels.
Data Appending Strategies Bridge 5 09 FinalJocelyn Harmon
The document discusses strategies for appending demographic and marketing data to fundraising lists to enhance fundraising efforts. It provides examples of how appending data on interests like fishing licenses or dog ownership increased response rates. Appending data on age, wealth, home value and contact information like phone, email and social media allows for more targeted fundraising, improved communications, and identification of prospective planned giving donors. Examples are given of non-profits that increased fundraising after implementing a data appending strategy to segment campaigns and engage donors through their preferred channels.
The document discusses blogging best practices for companies. It defines what a blog is and explains that blogs allow direct engagement with customers, employees, and the public. The document outlines why companies blog, including to connect, influence conversations, showcase expertise, and build their brand. It provides tips for an effective blogging strategy, content creation, promotion, and measuring success.
This document provides an overview of social media and tips for non-profits to utilize social media. It defines social media as internet-based tools to share information, learn, and connect with others like blogs, Facebook, YouTube, and Twitter. It notes that 75% of internet users participate in some form of social media. The document recommends four key tools - blogs to communicate, social networking sites to build audience, YouTube to educate through video, and Twitter to see discussions and drive traffic. It concludes with tips to learn from influential bloggers in your industry and that you will lose some message control with social media.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
4. Donor Value Over 12 Months $96 $187 Traditional 1 +95% Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising” 1 Traditional defined as offline use. 2 Internet Enabled defined as both offline and eCRM use. Internet Enabled 2 34.4% 50.9% New Donor Renewal Rate Traditional +48% Internet Enabled Lifetime Donor Value $314 $694 Lifetime Donor Value Traditional +121% Internet Enabled
5.
6. Unsubscribes Email bounces Lapsing records This is your email file! Annual churn rate is 18%! – 2011 eNonprofit Benchmarks Study
Thanks for joining me today for a discussion of online acquisition strategies and tactics for nonprofits. Like all businesses, nonprofits need to find new customers, if you will, or die! We need donors, members, advocacy supporters and volunteers to fuel our work. Today I want to talk a little about what online acquisition is, why you should care and how you can do it. So let’s begin.
Online acquisition is the practice of inviting new constituents into your organization. In many ways it’s like dating. If done well it can be exhilarating, exciting and rewarding. If done poorly, it can be a disaster!
The are 4 reasons why you should care about online acquisition. 1. Direct mail is declining in effectiveness. For example, the Target Analytics 2009 Index of National Fundraising Performance for the Third Quarter , shows direct mail declining rapidly in effectiveness as a way to acquire new donors. In the past five years, new donor acquisition has declined almost 20 percent, or about 3.6 percent annually, the report says. In response to this decline and the high cost of direct mail, many nonprofits are incorporating new tactics for finding “new blood.” In particular, many are turning to online recruitment and advertising. 2. Online donors give offline but the reverse is not as likely to be true. So, if you want to engage in the buzzword of the year – MULTI CHANNEL Marketing – it’s more strategic to engage in online acquisition. 3. Connect with younger prospects. This will not surprise you, but according to Pew Internet and American Life Project, 95% of 18 – 29 year olds are online 87% of 30 – 49 year olds online. If you want to get younger folks engaged with your organization, you should seriously consider online acquisition. Finally, scaling up an online fundraising program is a lot FREE but it is less expensive than scaling up a direct mail program. Thus, it can be very cost-effective to find new donors, members and supporters online.
So let’s talk a little about the performance on offline vs. offline AND online donors. Check out this is a study by Convio, an online sofware service. It compares the value of traditional = offline vs. and “internet enabled” donors and donations. Internet-enabled is defined a both offline and online use. What it shows is Over 12 months, internet enabled donors are worth more! 95% according to this study. Internet-enabled donors renew at a higher rate. 48% according to this study. And, PERHAPS MOST IMPORTANT, if you look at the LIFETIME VALUE of Internet-enabled donors, they are worth 121% MORE than traditional donors. Again, this is more evidence for the importance of multi-channel fundraising.
And, finally, in addition to supercharging you fundraising program, acquiring more constituents and donor-leads online may help you with your grassroots advocacy efforts. According to the eNonprofit Benchmark Study…..
Ok, you’re sold! But here’s the problem. This is your email file!!! It’s LEAKY! Some of your email addresses are non-working, some of your donors have lapsed. And, whether you like it or not you’re likely to see 18% annual churn on your email file per year. Couple this with the fact that acquisition is at a trickle vs. a gusher and you can see the problem you face. Flat or lower donations. Aging file. Less engagement. Generally, less business. Like any small business nonprofits need a constant supply of new blood – new prospective donors, members and supporters who will get excited about and engage in their organizations. So, let’s now turn to how to do this!
There are many tactics for filling your acquisition funnel. I want to talk about these 8 today.
#1 Collect email addresses on your website. This is a no-brainer but many nonprofits still are not leveraging their own websites to do online acquisition. If you are one of the culprits. You know who you are! But a sign up box on your site today! Although, you unlikely to get a GUSHER of new “leads” in this way. The folks who do subscribe to your email list via your OWN website may be some of your become some of your best donors. In terms of online sign-ups, a best practice is to ask for as little information as possible and to OFFER VALUE in exchange. For example, IFAW only asks for First Name Last Name Email Address You May also want to ask for Zipcode. This will allow you to append postal addresses later. Again, put your sign up box on every page of your site. Make it easy to access and complete.
The second tactic is to leverage offline communications. Be sure to leverage all of your offline communications to capture email addresses. NO PRINT piece should go out of your organization without a URL for your website and a way for people to connect with you online! Even better… direct people to a specific landing page on your site (not your homepage) to sign up to receive more information from you
This is true of events too. Always give folks a way to connect with you online! Remember, you have to offer something of value in exchange for an email address.
Tactic #3 is Engage in online Advocacy. One of the best tactics for both ACHIEVING YOUR MISSION and growing your email list is to engage in online advocacy. Here is an example of a current campaign being run by Emily’s List and MoveON. Again, the “ask” is very clear and they only ask for 4 pieces of information. I also like how they provide a brief video if you want to learn more about the War on Women. You can test whether adding video to your advocacy campaigns detracts or enhancing the sign-up process for users.
Here is another example of an online advocacy campaign from Defenders of Wildlife, which seeks to BOTH achieve an advocacy goal – Stop Harmful Offshore Driling – AND serve as an online acquisition vehicle.
I know that some of you are probably thinking – my organization doesn’t DO POLITICAL advocacy. That’s ok. Here is a great example from America Cancer Society of an “advocacy” campaign called Join the Movement for More Birthdays. Be creative. Create a quiz or poll or pledge if you can’t do political advocacy. The main point is to get people engaged and to get their email addresses!
So we’ve talked about acquiring new donor-leads via your website, offline and by doing advocacy. The 4 th tactic that I want to talk about today is getting found in Search. A full discussion of Search Engine Marketing and Search Engine Optimization is beyond the scope of this presentation. But if you want to learn more about Search Engine Optimization in particular, I highly recommend Inbound Marketing by the team at HubSpot. Still, here are some basics for you to keep in mind. 1 st a huge majority of traffic to your site is probably driven by the major search engines – Google, Yahoo and Bing. Think of it this way. If you want to meet a new guy or gal, you have to go where they hang out. And, hang out on Google is what people do. There are two ways for you to get found in Search. You can write content (and a lot of it) that ranks high on certain terms. For example, in this screenshot, I searched for “Save the Seals” and you’ll notice that PETA and Humane Society of the United States come up 1 st and 2 nd respectively. The must be writing a lot of content around the seal hunt. The other way to get found in search is to pay for it, i.e. buy Google Ad Words. See the top results in pink and the right-hand side bar. These are paid ads. The good news is that Google gives free advertising to qualifying nonprofits via their Google Grant Program. Check it out and see if you qualify. A caveat: Getting found in Search is important but be sure to evaluate the Return on your investment. If you are paying on a Cost Per Click. Be sure that the people who click thru to your site are actually converting into subscribers. If they are clicking but not converting then you are actually paying a higher price per subscriber.
A 5 th way to “meet more people” and introduce them to your cause/organization is to get your current donors, members and supporters to do it for you! Let’s face it, you’ll never have an acquisition budget big enough to get all the new leads you want. So instead, “Flip Your Marketing Funnel” and turn it into a megaphone and get the people that love you most to tell their friends, family and supporters about you! Flip the Funnel is a FREE e-book by Seth Godin. The idea is this.
Here is how it can work. After a person sign-up for your email list or signs one of your advocacy actions or downloads an article from your site, or makes a donation, provide them with opportunities to spread the work. This is how we do it at my company – Care2. After someone takes an action on our site, we ask them to help this petition succeed by spreading the word via: Email Facebook Twitter A best practice is to give people suggestions for the content, i.e. tell them what you want them to tell their friends. Make it easy. In this way your donors become marketers for you!
Here is one caveat to the Flipping the Marketing Funnel idea. While you want people to spread the word about your via their preferred channels, for example Facebook, ultimately you still want to get these folks on your OWN database, especially if you goal is to RAISE MORE MONEY. Email is still the killer app for fundraising online. So do spread the word via Facebook, Twitter, MyGente, Black Planet, etc. but also try to invite these people to join your list!
Our 6 th tactic for online acquisition is doing a chaperoned email or list. This can be a highly effective tactic if you can pull it off. Quite simply, work with you coalition partners and or sister-orgs to share lists. You send an email to your list, inviting them to learn more about your partner org and your partner reciprocates. Anyone who “converts” or signs-up for your list is now a new lead. Don’t forget about your corporate partners! They have BIG lists and may be willing to do a chaperoned email on your behalf. This may be more valuable than a outright grant. In this example, Disables American Veterans partnered with Country Kitchen on a chaperoned email. Here is the text. “ Throughout May, everyone who dines at Country Kitchen will have a chance to make a donation to “Help a Hero” before they leave. The DAV will use the funds to provide urgently needed programs and services to disabled veterans. It’s a good way to mark the upcoming Memorial Day holiday, especially during this time of conflict. And you’ll see the great things the DAV does for disabled veterans when you CLICK to SIGN UP for DAV’s eNEWSLETTER. The monthly DAV eNewsletter is free, exciting, and filled with great information.
Tactic 7 will not help you find NEW prospects online but it will help you to build your online file quickly and it can help you engage in multi-channel marketing. Email appending is the process of working with a third-party vendor to match your offline file with their database. Here is how it works: You send your offline file to the vendor. They look for email matches in their database. They send an opt-out email to all of the people letting them know that you are GOING TO START connecting with them online unless they opt-out. They send the email matches back to you. Again, this practice will not get you new leads, but it will enable you to start emailing people ALREADY on your file. One caveat: Some nonprofits say that appended email addresses don’t perform as well as emails acquired in other ways. This is something you should test.
The 8 th and final tactic that I am going to talk about today is paid acquisition or Cost Per Lead advertising. Shameless plug: This is what I do at Care2. Basically, this is the process of paying ONLY when you receive an explicit sign-up for your list, from an interested consumer.
Here is how it works. We send targeted emails to our members to educate them about an ISSUE. In this case, we’re letting Care2 members know about the
We invite Care2 members to sign the petition.
Care2 members can subscribe to your list. You only pay when someone subscribes!
I’ve just reviewed 8 tactics for doing online acquisition and growing your email list. The scary part is there are MORE! So, with a limited budget and staff capacity how to you choose what to do first.
It’s VERY important that you approach this decision as an empirical question and get a handle on what an email address is worth. And, we can help. On Care2, we’ve developed a handy calculator which can help you discern the average value of an email address. A few key points here. Be sure to look at LIFETIME VALUE. All things being equal your file your INCREASE in value over time.
You can also compare your organization to the benchmarks. In this study by Convio, the average lifetime value per email for all nonprofit segments or verticals was $9.83.
In this more recent study by NTEN and M+R Strategic Services the online value per usable email address for all verticals was $12.48. Note for FoodBanks that online revenue per usable email address was $51.98!! Once you know the average value of an email address you can determine an appropriate cost to pay. An additional note: Be aware of payment terms, this will effect your calculations. For example, paying on a Cost Per Click may be cheaper up front but if few of the people who click end up joining your list, this can actually be a very expensive tactic.
Finally, once you have new people on your list – TREAT THEM WELL. Just like you new date. Be welcoming. Tell you story and also LISTEN to theirs. Find ways for people to DO STUFF other than donate so that they feel like they are really a part of your movement. That said, you should still ask for donations. Finally, be sure to say THANK YOU and let you knew donors know HOW THEY ARE MAKING A DIFFERENCE and that you APPRECIATE their investments. This is your best way to ensure that a great date turns into a BEAUTIFUL RELATIONSHIP!