The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
How to Raise Major Gifts -- The Right WayBloomerang
https://bloomerang.co/resources/webinars/
This webinar from Amy Eisenstein, ACFRE will highlight the findings of a brand new research project on how small and mid-sized nonprofits can successfully raise major gifts. We will break down the findings into concrete steps and identify best practices nonprofit organizations can use to raise major gifts in more effective and efficient ways.
We will make recommendations for organizations looking to be more sustainable and raise significantly more major gifts. We expect to be able to provide genuine insight into the world or major gift fundraising and validate or debunk myths surrounding major gifts.
At the conclusion of this session, participants will:
Understand research-based best practices for raising major gifts
Debunk myths around raising major gifts
Learn practical tools and techniques for raising major gifts and creating a more sustainable nonprofit organization
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Donor Communications to See You Through Every CrisisBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Boosting Your Major Gifts Fundraising - Professional Advancement QuizRoewen Wishart CFRE
Just started a new major gifts job or wanting to switch roles? Wondering where to begin with major gifts? Needing a “circuit breaker”?
Are you a board member or CEO - wondering if there’s something simple but important which isn’t happening the right way?
Try this professional advancement quiz. Our suggested answers to these four questions might surprise you.
What’s the most effective first step where major gifts prospects are lacking?
What case material is most useful for staff to engage with donors to encourage major gifts?
What is useful for staff to prepare before a cultivation meeting with prospective donors?
What’s the one irreplaceable staff role in major gifts planning and execution?
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Granted: Identifying, Applying for and Managing Grant FundsBloomerang
https://bloomerang.co/resources/webinars/
Mandy Pearce, CFRE will detail the questions nonprofits need to answer prior to searching and applying for grant funds, outline the seven basic elements of most proposals, and show how to match their needs to funder priorities.
No Event? No Problem: The Power of Grassroots FundraisingFirstGiving
This webinar features new and innovative ways to raise money through grassroots fundraising.
In this free interactive webinar, you will learn about:
- Proven fundraising methods outside official events
- Easy ways to attract new donors by tapping into your supporters' existing networks
- Methods used by YMCA Metropolitan Dallas to raise thousands online.
Guest speaker: Sharon Bradley, Camp Grady Spruce, YMCA Metropolitan Dallas
https://bloomerang.co/resources/webinars/
Rachel Muir, CFRE will help you see through your donor’s eyes in this thought provoking workshop loaded with tips for better donor communication, cultivation and discovery.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Donors have many choices today so nonprofit organizations are recruiting their constituents to help them inspire donors to give. The strategy is classic peer-to-peer fundraising, but organizations are being more creative than ever with the execution. From special events to do-it-yourself fundraising, there are so many options to integrate Peer to Peer fundraising into your organization’s revenue stream that you may not know where to start. In this session, we will give you an overview of the latest trends and industry best practices in Peer to Peer Fundraising and then help you build the road map your organization needs to either start a new campaign or enhance your current ones.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Boosting Your Major Gifts Fundraising - Professional Advancement QuizRoewen Wishart CFRE
Just started a new major gifts job or wanting to switch roles? Wondering where to begin with major gifts? Needing a “circuit breaker”?
Are you a board member or CEO - wondering if there’s something simple but important which isn’t happening the right way?
Try this professional advancement quiz. Our suggested answers to these four questions might surprise you.
What’s the most effective first step where major gifts prospects are lacking?
What case material is most useful for staff to engage with donors to encourage major gifts?
What is useful for staff to prepare before a cultivation meeting with prospective donors?
What’s the one irreplaceable staff role in major gifts planning and execution?
It's Not Just About the Millennials. It's About Philanthropy for a New Millen...Greta Daniels
Who are the "millennials?" What do they value? How do they view the nonprofit market? And how can your organization better engage and activate the second largest generational group with $1 trillion dollars in annual buying power?
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
7 Communication Pieces Every Nonprofit NeedsBloomerang
https://bloomerang.co/resources/webinars/
Pamela Grow will provide attendees with an understanding of how a strong, multi-channel donor communications builds sustainability through any crisis.
Granted: Identifying, Applying for and Managing Grant FundsBloomerang
https://bloomerang.co/resources/webinars/
Mandy Pearce, CFRE will detail the questions nonprofits need to answer prior to searching and applying for grant funds, outline the seven basic elements of most proposals, and show how to match their needs to funder priorities.
No Event? No Problem: The Power of Grassroots FundraisingFirstGiving
This webinar features new and innovative ways to raise money through grassroots fundraising.
In this free interactive webinar, you will learn about:
- Proven fundraising methods outside official events
- Easy ways to attract new donors by tapping into your supporters' existing networks
- Methods used by YMCA Metropolitan Dallas to raise thousands online.
Guest speaker: Sharon Bradley, Camp Grady Spruce, YMCA Metropolitan Dallas
https://bloomerang.co/resources/webinars/
Rachel Muir, CFRE will help you see through your donor’s eyes in this thought provoking workshop loaded with tips for better donor communication, cultivation and discovery.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
Storytelling in 2016 - 5 Things Your Nonprofit Should Do DifferentlyBloomerang
https://bloomerang.co/resources/webinars/
Did your organization tell stories in 2015? Did you get the result you hoped for?
Now that it's January, it's time for a fresh start to storytelling.
In this webinar, Vanessa Chase will cover the five things that nonprofit organizations should be doing differently when it comes to non-profit storytelling. You'll learn about the best opportunities for storytelling, plus easy strategies that your organization can take advantage of in 2016.
Learning objectives:
- Understanding the most common mistakes non-profits make when telling a story
- Learn about opportunities for digital storytelling that can impact your fundraising bottom line
- Get answers to your storytelling questions
Donors have many choices today so nonprofit organizations are recruiting their constituents to help them inspire donors to give. The strategy is classic peer-to-peer fundraising, but organizations are being more creative than ever with the execution. From special events to do-it-yourself fundraising, there are so many options to integrate Peer to Peer fundraising into your organization’s revenue stream that you may not know where to start. In this session, we will give you an overview of the latest trends and industry best practices in Peer to Peer Fundraising and then help you build the road map your organization needs to either start a new campaign or enhance your current ones.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr.
Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels.
You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.
All businesses need to find new customers or die. It's no different for non-profits, although in our case, we need to recruit new donors, advocates, members and volunteers to stay alive. There are numerous tactics for building your online list, including Search Engine Marketing, Word of Mouth Marketing, Social Media, Online Advocacy and Lead Generation. This presentation will provide you with an overview of these tactics. In addition, it will review ways to evaluate the performance of your online acquisition programme so that you can improve your return on investment.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
The art and science of online fundraising robert wood johnson final
1. The Art and Science of Fundraising Online Jocelyn Harmon Vice President of Sales and Marketing Network for Good
2. Shameless self-promotion Network for Good is a nonprofit that makes it easy for donors to support any charity, anywhere online. We also help nonprofits raise funds for their missions through simple, affordable and effective online fundraising services, including donation processing and email outreach tools, as well free and paid training. We have processed $500 million in donations for more than 60,000 nonprofits since 2001! Visit the For Nonprofits tab on our website at NetworkforGood.org to learn about our fundraising solutions, including DonateNow, EmailNow and EventsNow. Visit wwwnonprofit911.org to sign up for our FREE webinars to help you succeed in winning hearts, minds and donations. Visit our online Learning Center at fundraising123.org for hundreds of articles about online fundraising and outreach. Subscribe to our weekly Tips eNewsletter to learn how you can do more to engage your supporters. Leave your business card with me (and take mine!) at the end of this training if you’d like us to follow up with you!
3. Over $20 billion was raised online in 2010 % of Total Giving Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
5. 88% of nonprofits had at least one online gift of $1,000 or more Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising
6. Most gifts are still coming through the mail Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
7. But more donors are coming in online every year Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
11. Donors acquired onlinegive more over time Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel
15. 1. Fix your donation page 98% percent of visitors to an organization’s donate page LEAVE before making a donation. Remember: Offline donors are researching your organization online too!
20. 8 Must haves on your donation page One-page form. An “ask string.” No unnecessary fields. Hint: Don’t ask for my first-born! No non-giving options. Your donation form is about DONATING! Intuitive layout. Don’t make me create an account to donate. “Secure transaction” graphic and a link to your privacy policy. Contact information!
21. 4 Other important elements Branded donation page. Recurring gift options Impact donation labels On behalf of/in honor of Third-party endorsements like Charity Navigator and donor testimonials
28. Blaze a trail to your donation form Your own site! Email appeals Google Ads Twitter Facebook
29. 2. Don’t write crappy copy “No I won’t read it in a plane, on a train or in the rain. I won’t read it here or there. I won’t read it anywhere!”
30. Every email appeal must answer 4 questions Why me? What for? Why now? Who says?
31. Why me? “Donating to charity is a wholly irrational act, economically speaking. It doesn't benefit you, and in fact it leaves you poorer by precisely the amount you donate (save tax deductions). Whatever is behind the impulse to give to charity, it's not obvious. As economists and social scientists have begun in recent decades to study people's true motives for giving to charity, what they've found hasn't exactly been in keeping with the flattering way we humans like to see ourselves. While altruism may play its part, there are also many other factors at play when we donate: guilt, the desire to boost our social status, the need to feel good about ourselves, even our sex drives. Any attempt to understand why we give -- or to get us to give more -- must deal with this dirty and tangled reality. – “The Secret Reasons We Give to Charity”
37. More writing tips Be donor-centric. Tell a story about one person or animal. Be brief! Write to one person. Use the active vs. passive voice. Edit, edit and edit some more. Use images in addition to text.
39. 6 Ways to grow your email list Collect email addresses on your website. Leverage offline communications and events. Engage in online advocacy. Get found in Search. “Flip the Funnel.” Engage in list swaps or chaperoned emails.
54. Be personal Send a handwritten note (if possible). Pick up the phone. Send a thank you from your Executive Director or a board member. Customize, customize, customize!
55. 2. Be tangible. By http://www.flickr.com/photos/createdigitalmedia/
56. Be tangible Show your donors what you’re doing with their investments. Tell ONE specific story of how your donor’s gift is making a difference. Invite your donor to tour your facility and meet the people your serve.
57. 3. Be creative Gratitude tag by eekim http://www.flickr.com/photos/eekim/
58. Be creative. Use beautiful stationary. Send an e-card. Write in your own hand. Send a photo or video of your work. Let your volunteers, service recipients, other donors speak for you.
60. Make it about them, not you! Don’t be a Nonprofit Narcissist! Make your donors the subject of your communications. List THEIR accomplishments. Make them feel proud and part of something bigger.
62. Learn from the best Saving Shelter Pets would like to extend a heartfelt “thank you” to each and every one of you who donated and helped us to spread the word about our participation in the contest. We have made some new friends through this experience, and reconnected with some old ones too – and for this we are truly grateful. $5,186 of the Six Degrees donations has already been used to save over 30 dogs & puppies from death row, including the ones pictured below. [Adorable photos of dogs were included.]
73. Email rates by message types Source: 2011 e-Nonprofit Benchmark Study
74. 6. What about social media? Social media are not a panacea and Facebook is not FREE!
75. What about social media Master the basics first! Determine the “ROI” of your social media efforts. Hint: Think engagement vs. solicitation. Remember to get people onto your own email list. http://exchange.causes.com/resources/nonprofits/
76. Resources for you Online Giving Study – Network for Good 2010 Online Giving Report – Blackbaud 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report - Blackbaud 2011 eNonprofit Benchmarks Study – NTEN and M+R Strategic Services www.marketingfornonprofits.org - by Me! www.nonprofitmarketingblog.com - Katya Andresen Don’t Make Me Think! A Common Sense Approach to Web Usability – Steve Krug Flipping the Funnel – Seth Godin
77. Connect with me! Jocelyn.harmon@networkforgood.org @jocelynharmon www.marketingfornonprofits.org
Editor's Notes
by connecting emotionally.
by showing the tangible change at stake.
by instilling urgency of action.
by using the right messengers.
For more information on best practices in donor cultivation, see Tip 7 in the Procrastinator’s Guide to End Year-End Fundraising
This is true of events too. Always give folks a way to connect with you online!
One of the best tactics for both ACHIEVING YOUR MISSION and growing your email list is to engage in online advocacy. Here is an example of a current campaign being run by Emily’s List and MoveON. Again, the “ask” is very clear and they only ask for 4 pieces of information. I also like how they provide a brief video if you want to learn more about the War on Women. You can test whether adding video to your advocacy campaigns detracts or enhancing the sign-up process for users.
I know that some of you are probably thinking – my organization doesn’t DO POLITICAL advocacy. That’s ok. Here is a great example from America Cancer Society of an “advocacy” campaign called Join the Movement for More Birthdays. The KEY point here is that you can think of advocacy more broadly as a way to ENGAGE people in your work. (add definition)
Here is how it can work. After a person sign-up for your email list or signs one of your advocacy actions or downloads an article from your site, or makes a donation, provide them with opportunities to spread the work. This is how we do it at my company – Care2. After someone takes an action on our site, we ask them to help this petition succeed by spreading the word via:EmailFacebookTwitterA best practice is to give people suggestions for the content, i.e. tell them what you want them to tell their friends. Make it easy. In this way your donors become marketers for you!