2. Stag Gyms - Main objective
The main goal of the Stag Gyms magazine is to
promote Fitness and Sport centres in the local area
in order to promote a healthy lifestyle
The magazine’s unique selling point is it’s local
availability and focus on locations centred around
Hertfordshire and North London
This will bring the people of Hertfordshire only the
most exclusive content from their own local area
3. Visualization
• In order to come up with the aesthetic look of our
magazine we looked for inspiration in other fitness
magazines
•The main magazine we found useful was the Men's
Fitness Magazine as it covers a very similar theme to
our own
•Similar to the pictures on the right, our focus is going to
be on the Main Cover line Graphic, supported by very
clear and simple cover lines in order to make sure our
front cover communicates well with the buyer
5. MagazineVisualization
Continued
A first draft for the Front cover and the Double
page spread of the magazine
In our magazine we will be heavily
focusing on our graphics. This is
because we have identified that that
the reader wants to see the
possibilities that our article
provides, rather than just read
about them
6. Content
The content of the magazine will include:
Fitness routines
Well known local fitness individuals
Equipment
Detailed Diet Plans
Interviews
Fitness Locations
7. Target Audience
The magazines target audience is primarily going
to be young adults (ranging from 16-25 year olds)
The secondary audience are slightly older middle
aged adults (26-40 year olds)
As an additional target we also want to attract an
equal amount of female and male consumers to
promote equality and diversity in order to
improve our brand reputation
8. Marketing
Our primary method of promotion is going to be
social media platforms, this includes;
Video ads on YouTube and Facebook
Sponsored posts on Facebook, Twitter and
Instagram
Social media account on all of the above plus
snapchat
9. Distribution
As mentioned before we will be distributing
our magazine exclusively to the areas of
Hertfordshire and North London, via vehicle
transport to supermarkets, hairdressers and
fitness based locations.
We can achieve this by advertising said
locations in return for them to hold copies of
our magazine
