Secondary Research: Magazine Publishing Companies

1. Research into
Publishing
Companies and
Existing Magazines
By Ana Vasilescu
Main Task

2. Introduction
As a part of my secondary research I have examined existing print magazine
company. Within this research my focus was to find out how well-established
companies design, publish and target specific audiences/consumers.
In order to fulfill the syllabus criteria and at the same time to become familiar
with how the print industry operates I have researched various companies so
that i could have a clear picture of how the magazine that i will design and
create will be published to acceptable industry standards and to attract
specific audience.

3. Research into Harper’s Bazaar

4. Harper’s Bazaar
● Harper's Bazaar is published by Hearst, and, as a
magazine, considers itself to be the style resource for
"women who are the first to buy the best, from casual to
couture".
● Aimed at members of the upper-middle and upper classes,
Bazaar assembles photographers, artists, designers and
writers to deliver perspectives into the world of fashion,
beauty and popular culture on a monthly basis.
● Since its debut America's first fashion magazine, the pages
of Harper's Bazaar have been home to talented writers,
photographers and artists who made a magazine a must
read for every woman to this day

5. Other Magazines Produced by Hearst

6. List of Magazines Produced by Hearst
● Men’s Health
● Cosmopolitan
● Elle
● esquire

7. Hearst’s Demographic

8. Hearst’s Demographic
● Hearst has a very mixed demographic and releases magazines all over the
world
● Harper’s Bazaar alone gets released into 43 different countries

9. Other Medias/Outlets Owned by Hearst

10. Other Medias Owned by Hearst
● San Francisco
Chronicle
● The Middletown Press
● The Stamford Advocate
● Al distributed on a daily
basis and only in their
local areas

11. Cross Media Convergence

12. Cross Media Convergence
Hearst ha branched out into TV programs and several other business ventures
● Hearst owns 20% of ESPN, Inc. - which is a U.S.-based global cable and
satellite sports television channel
● BuzzFeed - a news and entertainment company with a focus on digital
media
● Cosmopolitan TV - which is a 24-hour network offering movies, series and
lifestyle programming for young women in Spain

13. Hearst Publication Subsidiaries

14. Hearst Publications Subsidiaries
● iCrossing, Inc. - is a digital marketing agency
● CAMP Systems International - the leading independent provider of
aviation management products and services
● CDS global - CDS Global, Inc. is a multinational corporation that provides
business process outsourcing and customer data management to various
industries worldwide

15. Research into another magazine:
VOGUE

16. Research into another company:
● Vogue was established in 1892 as a weekly
fashion newspaper, now it is a monthly
fashion and lifestyle magazine getting
released in 23 different countries covering
topics such as fashion, beauty, culture, living,
and runway
● Vogues has become a household name in the
fashion industry due to their Editor in Chief
Anna Wintour, who has been one of the most
iconic fashion moguls for the past decade

17. Other Magazines Produced by
Advance Publications

18. Other Magazines Produced By Advance
Publications
● GQ
● Bon Appetite
● Allure
● Vanity Fair

19. Advance Publications Demographic

20. Advance Publications Demographics
● Advance owns magazines throughout the whole world
● Vogue magazine’s demographic is made up of mainly people from the age
15+ and are mainly women
● Most are however ABC1 Adults

21. Other Medias Owned By
Advance Publications

22. Other Medias Owned By Advance Publications
● The New Yorker
● The Huntsville Times
● The Plain Dealer
● The Birmingham Times

23. Cross Media Convergence

24. Cross Media Convergence
● Sports Network
● Discovery, a portfolio of premium nonfiction, lifestyle, sports and kids
video programming brands
● Reddit, a social news and interest forum

25. Subsidiaries of Advance Publications

26. Subsidiaries of Advance Publications
Advance Publications owns plenty of subsidiaries and invests in many
companies, some of them are:
● Conde Nast and Conde Nast International
● Advance Local
● American City Business Journals
● POP
● 1010 Data

27. Summary

28. Summary
The main focus of this research was to see how the biggest magazine
companies function and operate when designing, manufacturing and product-
placing. The magazine that i intend to design and produce will therefore need
to follow magazine codes and conventions as well as publishing criteria
according to standards and law. In order to establish successful publishing
company these two fashion print mogul will be essential influence and
inspiration in my own magazine publishing process and eventual company
establishment