business plan in pakistan

2. SECTION 1: BUSINESS MODELS
CHOOSING YOUR BUSINESS MODEL:
•SOLE PROPRIETORSHIP
•HOME BASED BUSINESS
PARTNERSHIP
ONLINE BUSINESS

3. BE CLEAR ABOUT WHAT YOU WANT.
•THE BUSINESS IS NAMED AS PEHNO.COM
•IT WILL BE AN ONLINE CUSTOMIZED FASHION STORE AND WILL HAVE ITS OWN RETAIL
OUTLET AS WELL.
•THE BUSINESS WILL BE SETTING UP NEW TRENDS IN THE CONCERNED MARKET.
•WE’RE MAKING IT EASY TO HAVE AN ACCESS TO US THROUGH BOTH OUR ONLINE
CHANNEL AND THROUGH OUR RETAIL OUTLET AS WELL.

4. SECTION 3: CHOOSING YOUR BUSINESS IDEA?
•WE ARE WORKING ON A BUSINESS IDEA WHICH IS VERY UNIQUE AND HAS NEVER INTRODUCED
BEFORE.
•SO THIS WHAT MAKES US MORE INTERESTED IN DEVELOPING IT.
•WE AS A TEAM HAS THE SKILLS AND SPARK WHICH IS NECESSARY TO ESTABLISH THE
BUSINESS.
•THIS IS AN UNTAPPED AREA, LIKE THERE’S NO CUSTOMIZED PRINTING FASHION OUTLET IS
INTRODUCED YET.
•SO ABOVE ARE FEW OF THE REASONS WHY WE OPTED THAT IDEA.

5. 1. WHAT IS BUSINESS IDEA YOU WANT TO
START?
•WE WANT TO START AN ONLINE CUSTOMIZED FASHION STORE NAMED “PEHNO.COM”.
•IT WILL BE MAINLY FOCUSING ON CUSTOMIZED OUTFITS.
•AS A PART OF OUR PLAN, IT WILL HAVE AN OUTLET AS WELL IN COMING TIME.
•THE STORE WILL PROVIDE AN EASY ACCESS TO CUSTOMERS FOR THEIR EVERY QUERY.
•THEY CAN GET THEIR OUTFITS WITH CUSTOMIZED PRINTING OR FROM THE DESIGNS WE
OFFER.

6. 2. OTHER BUSINESSES IN YOUR COMMUNITY
WHO PROVIDE SIMILAR SERVICES OR
PRODUCTS:
FOLLOWING ARE THE BUSINESSES WHO PROVIDE SIMILAR SERVICES TO THEIR
CUSTOMERS:
•THE WARE HOUSE
•BNB ACCESSORIES
•HASHTAG YOUSHERIES

7. 3. WHERE YOU WILL HAVE THE BUSINESS. WILL
IT BE IN A SEPARATE LOCATION OR IN YOUR
HOME?
•YES IT WILL BE ON A SEPARATE LOCATION.
•WE ARE PLANNING TO LAUNCH OUR OUTLET ON M.M ALAM ROAD.
•THERE WILL BE A SOCIAL MEDIA BOX INSIDE THE OUTLET FOR RUNNING ONLINE
CAMPAIGNS.

8. SECTION 4. POTENTIAL TO GENERATE GOOD INCOME:
•THE BUSINESS DO HAVE THE POTENTIAL TO GENERATE GOOD INCOME.
•TO DRIVE SALES AND TO GENERATE MORE INCOME, WE WILL USE ACTIONS SUCH AS
PRODUCT MARKUPS, PAID ADVERTISEMENTS, NEW ADDITIONS AND DISCOUNTED
OFFERS.
•THE BUSINESS HAS THE POTENTIAL TO GIVE A PROFIT MARGIN UPTO 1.8X OF THE COST.

9. SECTION 5. DEVELOPING A BUSINESS PLAN:
A) EXECUTIVE SUMMARY:
•CURRENTLY WE ARE ONLY AN ONLINE BASED CUSTOMIZED FASHION STORE.
•AND THERE ARE NO RETAILS OUTLETS YET.
•BUT THE PLANS ARE IN TO ACQUIRE A LOCATION ON M.M ALAM ROAD.
•THE LOCATION HAS GREAT VIBES AND IT WILL ATTRACT OUR TARGETED AUDIENCE.
•IF THIS GOES WELL, WE WILL BE EYEING TO OPEN MORE OUTLETS ON OTHER LOCATIONS
AS WELL.

10. B) EXECUTIVE SUMMARY ||:
•THE OFFICIAL NAME OF THE BUSINESS IS PEHNO.COM
•IT IS A PARTNERSHIP BASED BUSINESS.
•THE BUSINESS WILL PROVIDE ITS CUSTOMERS WITH LATEST AND TRENDY OUTFITS.
•IT WILL ALSO PROVIDE PERSONALIZED MERCHANDISES AND THAT WHAT MAKES US
DIFFERENT.
•THE IDEA OF HAVING A CUSTOMIZED FASHION OUTLET IS NOT YET INTRODUCED BY
ANYONE.

11. Company Description
What your business will do? • The business will provide fashion
outfits and personalized
merchandises.
Who will be your clientele? • Our target clients/audience will be
the people of age group 16-25 years.
What kind of services you will provide? • We will be providing/selling t-shirts,
hoodies, bomber jackets, jeans and
footwear stuff.
List your business goals? • To run a profitable operation.
• To grow as a business in concerned
area.
• To provide great customer
experience.

12. MARKET ANALYSIS:
1. DESCRIBE WHO WILL BE YOUR CUSTOMERS?
•PEOPLE OF AGE GROUP 16-25 YEARS.
•TO ENGAGE CUSTOMERS, WE WILL RUN MULTIPLE ONLINE AND ON SITE CAMPAIGNS.
2. DESCRIBE THE SERVICES OR THE PRODUCTS YOU WILL BE SELLING OR CREATING:
•WE WILL BE SELLING T-SHIRTS, HOODIES, BOMBER JACKETS, JEANS CASUAL FOOTWEAR
AND OTHER PERSONALIZED MERCHANDISES.
•OUR MAIN FOCUS IS TO PROVIDE CUSTOMERS WITH THEIR PERSONALIZED
MERCHANDISES.

13. ORGANIZATION AND MANAGEMENT:
FOR OUR COMPANY WE WILL BE USING MATRIX ORGANIZATIONAL STRUCTURE AS WE
WILL CONSTANTLY LAUNCHING NEW PRODUCTS AND MARKETING CAMPAIGNS.
•MANAGEMENT ROLES:
a. HASEEB SADDIQUE - FINANCE MANAGER
b. MIRZA HAMZA – MARKETING AND SOCIAL MEDIA MANAGER
c. ABDULLAH ALLAHDITTA – BRANCH MANAGER
d. SHEHROZ WARIS – PURCHASE MANAGER

14. SERVICE OR PRODUCT LINE:
PRODUCT LINE:
•T-SHIRTS (CUSTOMIZABLE)
•HOODIES (CUSTOMIZABLE)
•BOMBER JACKETS (CUSTOMIZABLE)
•JEANS
•CASUAL FOOTWEAR
BENEFITS OF OUR PRODUCTS TO CUSTOMERS:
•EASY ACCESS FOR THE CUSTOMERS TO THEIR
DESIRED PRODUCTS.
•PRINTING AND CUSTOMIZATION WAS NEVER
THAT EASY TO ACCESS.
•OUR AVAILABILITY BOTH ON THE WEB AND IN
THE MARKET.

15. COST MEASUREMENT PER UNIT:
PURCHASE OF RAW MATERIAL
• PURCHASE OF ONE T-SHIRT RS.250
• PURCHASE OF ONE HOODIE RS.300
• PURCHASE OF ONE JACKET RS.600
• PURCHASE OF ONE JEANS RS.600
• COTTON JEANS RS.700
AFTER ADDING COST
• T-SHIRT RS.50O
• HOODIE RS.800
• JEANS RS. 900
• COTTON JEANS RS. 1050
• JACKET RS.1500

16. MARKETING AND SALES:
SALE STRATEGY: BUSINESS TO CONSUMER
HOW ARE YOU GOING TO DRIVE THE SALES IN YOUR BUSINESS/SALES STRATEGY?
• PAID SOCIAL MEDIA PROMOTIONS.
• ON SITE PROMOTIONS AND EXCLUSIVE DISCOUNTS.
• ADVERTISEMENTS ON BILLBOARDS AND ON ROADSIDES AS WELL.

17. FUNDING REQUEST:
Funds Needed Sources
• 1.6 million rupees
• 1.4 million rupees
• Invested by Haseeb Saddique
• Invested by Mirza Hamza
• 1.1 million rupees
• 1.5 million rupees
• Invested by Abdullah Allahditta
• Invested by Shehroz Waris
• 2.4 million rupees • Borrowing from a relative on 20%
markup.
Total Funds Needed = 8 million rupees Own Capital = 70%
Borrowing = 30%

18. Qualifications
1. Hamza: Social media expert and Customer relationship manager.
2. Abdullah: Expertise in Branch management.
3. Haseeb: Experienced Accounts and Finance manager.
4. Shehroz: Experienced in Inventory management.

19. SECTION 6: SEEK LEGAL GUIDANCE
•THE BUSINESS WILL BE REGISTERED UNDER THE PARTNERSHIP ACT 1932.
•WE WILL HIRE A LAWYER FOR HANDLING OUR LEGAL SUITS.
•THE LAWYER WILL ALSO PROVIDE US LEGAL GUIDANCE WHEN NEEDED.

20. FINANCIAL ANALYSIS:
• STARTUP COST = 8MILLION
• LOCATION ON RENT = 1.5MILLION
• PURCHASE OF INVENTORY = 2MILLION
• OFFICE EXPENSES = 1 MILLION
• PURCHASE OF VEHICLE = 0.2MILLION
• COMPUTER EQUIPMENT = 0.3MILLION
• PROMOTIONS ON SITE = 0.4MILLION
• PROMOTIONS ON WEB = 0.2MILLION
• OTHER EXPENSES = 0.5MILLION
• RESERVED CAPITAL = 1.9MILLION

21. THANK YOU.
ANY QUESTIONS?