This document is a resume for Jennifer S. Swaffar summarizing her qualifications and professional experience in hotel sales and management. She has over 15 years of experience in director of sales and general manager roles at hotels in Utah and Idaho, including her current position as director of sales and acting hotel manager at Candlewood Suites SLC Airport. Her background demonstrates strengths in new business development, strategic planning, customer satisfaction, and staff management.

1. Jennifer S. Swaffar
7096 Longitude Lane
West Jordan, UT 84084
Jswa0821@yahoo.com
208-406-9472
Summary of Qualifications
High-energy management professional with exceptional interpersonal and
communication skills and an extensive background in the following broad based
competencies.
New Business Development Key Account Acquisitions
Strategic Planning Key Relationships
Customer Satisfaction Seminar Speaker
Staff Management Political Savvy
 Demonstrated ability to promote products and services and secure and develop
key accounts to maximize company profits
 Proven ability to cultivate productive relationships with key decision makers and
manage projects on a global basis to achieve corporate goals.
 Excellent qualifications in strategic planning with comprehensive knowledge of
management organizational development, team building and project execution.
Professional Experience
Candlewood Suites SLC Airport September 2013-Present
Director of Sales/Acting Hotel Manager
 Achieved goals for RBI and Business Model within the 2nd Quarter employed.
 Achieved budgets to date in 2015.
 Built relationships with current clients and made sure they feel well taken care of
and we are on top of their needs.
 Build associate moral by continuing to be a positive roll model for management.
 Able to multitask and step into positions and areas I have not been trained, and
successfully keep the hotel above water.
 Stepped in as General Manager from August until present time. At the beginning
it was interim, since January I hold dual rolls as Hotel Manager and Director of
Sales.
 Achieved an overall Occupancy for 2014 at 86%.
Hyatt Place March 2013-September 2013
Director of Sales
 Develop POA for each market segment
 Turn around the ADR to a more positive number that they had been working
toward.

2.  Directed a Sales Manager that was able to take my place when I left and hire on a
Sales Manager to take hers.
 Developed Associate morale program using the Seattle Fish Book as the theme.
 Create relationships with corporate clients that hadn’t been back to the property in
over a year due to lack of customer service.
Shoshone Bannock Hotel and Event Center May 2012-January 2013
Director of Sales and Marketing
 Opening a New Property.
 Developing SOP’s for all Sales and Marketing aspects of the hotel from scratch.
 Developing POA’s for each market segment.
 Developing community relationships.
The Yarrow Hotel and Convention Center September 2010-May 2012
Director of Sales and Marketing
 Organize Market Segments, find appropriate segments for each Sales Manager.
Hiring the right people for the right positions.
 Plan, prioritize, and manage daily operations while ensuring adherence to
corporate policy, government spending, and corporate spending.
 Successfully put policy and procedures in place to ensure proper management of
revenue, legal matters on contracts, and group business.
 Designed and distributed marketing promotions that were implemented at our
hotel as well as corporate wide.
 Delivered informational talks on study results and newly adopted procedures to
executives, manager contractors, and employee groups.
 Developed and launched successful associate and managerial incentive plans to
help with line level acknowledgement as well as managerial. This created new
revenue stream, associate bonding and community involvement.
SLC Quality Inn Airport-Salt Lake City, Utah March 2008-September 2010
Director of Sales March 2009-December 2009
General Manager December 2009-September 2011
 Build relationships with existing/new clients based on rate integrity and customer
service objectives.
 Build bidding process from spreadsheets to presentation of bid to owners and
clients.
 Did all revenue management for the hotel the full time I was there.
 Established relationships within the community to bring up community
involvement, community perception of hotel, and integrity of remodeled property.
 Build business up by relationship and knowledge of area and property. Within 6
months established relationship with CVB to bring in bids that exterior corridors
normally can not get.
 Maintain a positive P&L during General Manager tinier.

3. SLC Comfort Inn Airport-Salt Lake City, Utah April 2006-March 2008
Director of Sales
 Build relationships with existing/new clients based on rate integrity and customer
service objectives.
 Build bidding process from spreadsheets to presentation of bid to owners and
clients
 Established relationship with key members of the Hospitality Industry in SLC
starting from scratch.
 Doubled group numbers in first year of employment by recognizing
accounts/opportunities that were being left on the side.
Red Lion Hotel Pocatello-Pocatello, Idaho May 2001-April 2006
Sales Manager
 Plan, prioritize, and manage daily operations while ensuring adherence to
corporate policy, government spending, and corporate spending.
 Successfully bid and awarded all Tribal Business equaling to $180,000 each
quarter utilizing grassroots, city and state lobbying efforts.
 Designed and distributed marketing promotions that were implemented at our
hotel as well as corporate wide.
 Brought hotel percentages of occupancy higher than it had been in the 9 years
with continual relationship building with associations and convention planners.
 Delivered informational talks on study results and newly adopted procedures to
executives, manager contractors, and employee groups.
 Developed and launched successful associate and managerial incentive plans to
help with line level acknowledgement as well as managerial. This created new
revenue stream, associate bonding and community involvement.
 Associate of the Month and of the Year 2003
 Managed hours, finances, and associate complaints for 8 departments.

4. Education/Licenses/Affiliations
Idaho State University Marketing/Business Management 1994-2003
Total Lodging by Choice Graduate (Choice TLC) 2010
Hospitality Operations Success Training Graduate(Choice HOST) 2010
Quick-books for Contractors 1996-2009
Sales Training TSA 2002-2005
Personality Evaluations
How to get that client personality evaluation
True Colors
Your Sign
People with Attitude, and how to Sale to Them
Overcome the Objective
When to Manage, and When to Be Managed
SLC SALT Program Board Member 2009-2015
Pocatello Leadership President 2005-2007
Pocatello Leadership Board Member 2002-2007
Pocatello Chamber Vitality Committee 2004-2007
Rotary Exchange Student Program 2004-2007
Rotary 2004-2007
Civitan 2004-2007
Pocatello Chamber Tourism Committee 2004-2007
Idaho Society Associate of Executives 2002-2004
Professional References
David Greer, Choice Hotels International BPC 801-243-2301
April Brasure, IHG Director of Operations 801-856-5010
Personal References
Patty Taylor, Friend, Red Lion Hotel Pocatello 208-390-3925
Cindy Wilson, Hyatt House DOS 801-638-1719
Jason Badell, Utah Sports Commission 801-910-2772