This document discusses ideas for a print advertisement for Canon cameras. It considers using a montage of photographs from different decades to show how cameras have advanced over time. The font would be serif to seem professional and serious. Dark colors would be used for the background. Stage lighting could highlight photographs relating to music enthusiasts. Sketches show layout options, with the Canon logo in sans serif font and boxes separating decades. Television advertisements are also mentioned as an idea.

1. Canon -
Rationale

2. Target audience
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3. What have I learned from existing print adverts?
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4. Why is a print advert a good idea?
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5. Codes and Conventions
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6. The font will be serif, this means it would make it serious
like and professional. Colour scheme: deep and dark
colours, this makes it seem professional but music like.
The stage lights will add highlights and lighting to
the photograph. This would relate to people who love
music as it fits their theme.
In my print advert, music performance would be
incorporated within the poster.
Codes and conventions

7. My ideas
Montage
Music photoshoot
Photographs with a camera from each
decade it show how it has advanced
Simple, single object photograph with
dark background

8. Sketches
For this sketch, I have
drawn a print advert for
canon. The title (canon) is
in a sans serif font to
make it stand out. I then
drew a montage for the
decades of music and
cameras. In the bottom
right corner, I inserted a
box for the information
about the camera and
campaign.
For this sketch, I have made
the canon in the middle of the
print so its big and noticeable
for the audience. I then drew
6 boxes (3 at top and 3 at
bottom) this is so we can tell
the difference between each
decade. The years 60s, 70s
and 80s will be at the top of
the print. 90s, 00s, and 10s
will be at the bottom. The
background will be a dark
colour. By doing this, it will
make the photos and title
stand out a lot more.

9. Tv Advertisements
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10. Tv Advertisement Ideas
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11. What is it's USP?

12. My pitch – music
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