Progression and Experimentation - A2 Media

1. FRONT COVER
P R O G R E S S I O N A N D E X P E R I M E N TAT I O N

2. FRONT COVER • Presented on the left is the
image I intend to use for the
cover of my album. This is taken
from a scene shot purposefully
for use in my music video,
providing consistent theme of
aesthetic. My inspirations for this
image are also shown here,
Halsey playing a large role in
this. The whole concept of
concealed identity plays a key
factor in the general atmosphere
of the image, creating an
impersonal sense.
• Manipulated on Photoshop,
colours have been exaggerated
to form imagery with the
inclusion of strongly pigmented
tones, increasing the visual
qualities of the overall outcome.
The colours contained within my
particular image are blue and

3. APPLICATION OF TYPOGRAPHY
• The image on the right documents my experimental
application of typography overlaying my original album
image.
• I positioned the album name vertically to the left hand
side of the cover; This decision was made based upon
composition within the framing of the image- the main
focus of the scene is displayed more heavily upon the
right. Placing typography upon the left creates better
balance of the audiences focus across the total horizontal
special region of the product, while being obvious what
exactly this text entails, this being the album name. This is
particularly important for commercial purposes if the item
were to be sold.
• The artist name overlays the obvious special district of the
persons head. This deliberately obliterates identification
of the figure, strengthening message detached from the
artists personal experience and instead inferable for the
audience based upon their own life and experiences,
achieved through the use of signs and signifiers.

4. COLOUR VARIATIONS
• Displayed above are my colour variations previously constructed with regards to
potential colour theme of my digipak. Each variation holds its own aesthetic potential,
however my two favourites are the first and second outcome. This is because these two
samples contain the most iconic and recognisable qualities, with the strongest
aesthetics. The third image is too dark causing a lack of contrast between the artist
logo and the background. The forth image is pretty, yet far too feminine which could
potentially limit the target audience of the outcome restricting the sales. This would be
a disadvantage.

5. FEEDBACK – TALLY VOTE
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• Following up a tally I constructed for my peers, it is obvious that the preferred outcome
is my original darker blue image. This is also the image I like best as I feel that the blue
and pink tones work well together to create dreamy mood and atmosphere with semi-
realistic colour ranges. Additionally, the image generally looks more visually pleasing
and iconic.

6. FINALISED OUTCOME
• Presented on the right is the final result of my digipak
front cover. Certain changes have been implemented in
the elemental factors contained within the product to
produce a stronger outcome. Some of these
improvements were made based upon outside
feedback, others were self initiated through reflection.
• The style and positioning/spacing of the ‘Badlands’
typography has been reconsidered subsequent to
asking a random sample of people within my target
audience of their opinion. Few suggested that the
original typeface didn’t suit the theme and seemed
‘disconnected’. The newly chosen font presented here
represents the general ideas conceived within the
album, as well as suiting the connotations of the word
‘Badlands’. For this reason, this font stylisation works
more successfully for creation of a effective album
cover.
• I applied the logo I made for the production company
in line with the album name for visual purposes. This
was a crucial addition to ensure that the product
follows all expected conventions.• Drawn imagery of maintains/ hills and generally rocky terrain was manipulated using the layer
effect ‘Soft Light’ to create additional background graphics, strengthening the aesthetics of the
piece while inducing closer connections between theme/ purpose and presented imagery. This
visual idea is presented to induce a deliberate arty/ abstract feel as this reflects location and other
elements within the themed video I intend to create.