2. Linkin Park
Layout:
• The layout of this magazine advert
conforms the conventional layout of
an advert.
• It includes the main information
such as the band name, album name,
official website and also logos.
• It also includes a feature of which
I found is conventional, an image of
the band. The other magazine
promotions I’ve analysed also
present the image of the artist/band
which is a way to self promote the
album and to get recognition.
3. Linkin Park
Content:
• This magazine advert includes some conventional
content of which you tend to find. Parts of the
content conforms the conventional features and
other parts subvert.
For example:
• This advert contains 2 different images of the
band. In both images a square edit has been
created, making the original images slightly
deformed. It can be conventional of rock bands
to have a twist on their promotional materials
or something unique of which will catch the
audiences attention.
• The advert contains some textual information.
It uses the conventional bands name along with
the title of the album. It also contains an
official website and “Out Now” promoting the
fact it’s already out. However, unlike the
other magazine adverts I’ve analysed, this
album doesn’t contain hit singles which is
subverts the conventional magazine adverts,
even in the rock genre. This could make it hard
for them to promote the big singles on this
album as the audience won’t know straight away
what tracks it includes – they would have to
find out.
• As well as imagery and text, this advert uses a
variety of logos such a record label logos and
a band identity logo. The band logo is
navigated right at the top of the advert by the
band’s name and this is a logo of which the
target audience and fans can quickly associate
with.
4. Linkin Park
Style/design/use of colour:
• This advert is presented in a faded
black and white filter which can be
conventional of the genre. Black and
white images usually suggest the
meaning and feelings are quite moody
and atmospheric, this could link to
images of the band and the fact that
they’re making expressionless eye
contact with the camera.
• The style of the advert is extremely
eye catching, from the unusual image
effect to the bold typography. I feel
like this is a successful style and
design as it focus right on the image
and gives the promotional details
like “OUT NOW” which persuades you to
go and listen.
5. Linkin Park
Audience Appeal:
• This advert will appeal to the
audience as it’s different to other
adverts this band have done. This is
good because if they keep it the same
each time the audience might start to
get bored of it, a different style
could also open up opportunities for
a wider range of people to take
interest.
• I think the design is very eye
catching and it creates an atmosphere
with the black and white effect.
• The use of the content as a whole
will appeal to the audience because
the text is very bold and stands out.
If it wasn’t so bold then the content
wouldn’t be as eye catching at all.
6. Linkin Park
Imagery:
• There isn’t much mise-en-scene used
within this advert, however you can
tell this was shot in a studio due
to the high key lighting and
shadowing on the faces. The use of
the studio gives the images a
crisper shot which is good for
conveying a certain facial
expression and mood.
• The shot size doesn’t show much of
the members due to it being a close
up of them, but you can make out
the stereotypical costumes such as
checked shirt and leather jacket
which is associated with rock and
masculinity.
7. Linkin Park
Typography:
• Throughout this advert, the same font
and colour have been used. The white
typography is contrasting against the
black and white effect, making it
stand out more. However, the band
name and “OUT NOW” text are both in
bold capitalised letters conveying
the idea that these are the important
parts that will grab the customers
attention.
• After doing some research into more
of their promotional materials, I’ve
noticed that this is one of the
consistent typography used, however
there is another style which has more
of a grainy/old effect. I think these
two typography choices work well and
the audience will easily be able to
recognise who they are.
8. Linkin Park
Representation:
• The band have been conventionally
represented as a rock band. The use
of unique imagery and mise-en-scene
creating a strong masculine
successfully represents the band as
a whole.
• Their brand image through this
promotion and others usually
consist of them standing in a line,
this makes them seem powerful as a
band and masculine whilst still
conveying a strong and consistent
recognisable image.
9. Linkin Park
Genre Conventions:
• The genre has been conveyed through
the advert through a few features.
Rock bands tend to portray
themselves as the band that they
are and like to present their
personality. Therefore, by using
themselves as the main image on
this advert not only promotes
themselves but makes the audience
become familiar of them as a band.
• The advert as a whole stands out
due to the boldness of the image,
text, typography and the use of the
black and white makes it all seem
masculine which is also
conventional of a rock band.
10. Linkin Park
Institutional Links:
• There are a couple of insitutional
logos used on the advert such as:
• The Warner Bros. Records is the
record company linked with the band.
Warner Bros is a very successful
record label who is involved with
some major artists. It’s important for
artists to include the record label
on their promotion so they can get
the recognition needed.
• The other logo is Link Park’s own logo
of which the audience can identify to
the band.
11. Linkin Park
Synergy:
• Synergy is used through this band
from the typography of their
albums, promotion to the imagery.
This is easily recognisable through
these promotional materials:
• Another use of synergy is how the
band present themselves e.g. they
always stand in a line with the
lead more in front than the rest of
the band. This is successful
because it’s easily recognisable
and makes them look like a
conventional band.
