1) The document discusses strategies for promoting a fictional thriller film called "Mrs. Williams". 2) It analyzed similar successful films like "The Perfect Guy" and "Fifty Shades of Grey" that used trailers to promote their films, so they created their own trailer for "Mrs. Williams" and posted it on YouTube. 3) Key elements of the trailer include fast-paced editing, ominous music, and a cliffhanger ending to generate curiosity and anticipation in the audience about what will happen, meeting expectations of the thriller genre.

1. Evaluation 5
How did you attract/address your audience?

2.  To decide how to attract our target audience for Mrs Williams we
decided to look at similar romance thrillers similar to ours and
see ways in which they attracted their audience.
 We looked at the film ‘The Perfect Guy’ and ‘Fifty shades of
Grey’ because they have elements of obsession and love in the
film, this film used trailers to promote to their audiences.
 As the similar films to ours used trailers to promote their films
we then decided to make our own trailer for our thriller ‘Mrs
Williams’ we also used YouTube to host the trailer like the other
films did.

3. The codes and conventions of a thriller which were used in our film is
anticipation and curiosity, this met the audience expectations because these are
key features in other thrillers which were successful. Our first choice of music
was from Splice. It is very slow and calming, but also very eerie at the same
time. However, there is no climax in the music to suggest danger or intensity.
When Mrs Williams is walking down the path to the cabin, the tempo of the
music should speed up to create tension as this would be more effective. Music is
a very important feature of a thriller so we need to get it right.

4. A unique selling point of our imaginary film is the red cape as it creates a
branding of the cape as when someone thinks about a red cape they would
think of ‘Mrs Williams’. Another unique selling point of our thriller is that a
woman being the villain instead of being the victim, which stereotypically
happens in other films. This would appeal to our audience because it is
different to other films and the red cape is quite scary and our older age
target audience want more horror and creepiness.

5. The red cape indicates
danger and blood. It
also stands out against
the black and white
background which is
very affective.
The white text stands
out again the black
colours in the
background.
The trees give a eery
feel and make the film
creepy.
The words ‘coming
soon’ are smaller
because we didn’t want
it to take too much
space
We also include a red
cape on the teaser
poster because we use
a red cape as a
costume in our thriller.

6. We decides to change
the background to
make it look more
professional and for
older age groups
The white writing
stands out against the
black background
The bright
yellow light
stands out and
attracts people
to look at the
poster
‘Mrs Williams’ is the
largest text as it is the
name of our thriller and
we want it to stand out
most
We kept the theme of
the trees as it eerie
and makes the film
creepy.

7. The main online activities which we used were
Instagram and Twitter, we also used YouTube to host
some of our videos. For Twitter we usually uploaded
updates of our progress and also some humorous
posts to keep our followers entertained. We
tweeted quite regularly and used the hashtag
‘JEGPRODUCTIONS’ on most of our posts so we
could be found more easily. We also uploaded short
videos of our audience feedback of our thriller. Our
Instagram page wasn’t used as much but we did
post numerous times, we posted make up ideas and
videos of things we had edited for the blog as an
update for our followers.

8. Our trailer is roughly 20 seconds long, it has lots of
motivated cuts which creates tension and suspense. It
gives a brief overview of what the thriller will be about,
but does not give too much away, it is also left on a cliff
hanger and makes you want to watch our film.
The trailer conveys our codes and conventions of a
thriller of anticipation and curiosity. This is presented
with the music which creates anticipation and the short
motivated cuts create curiosity of what is going to
happen next.
Our trailer attracted our target audience because it was
short and snappy which kept young teenagers 15+
attention. It also attracted our audience because it
briefly showed them what our film was about.