Michael Anderson Personal Brand Canvas #2 This assignment was to help identify HR Managers within the companies I desired to get hired at, my hard and soft skills, goals, competition(in school and professionals already in my desired field. Brand value Proposition, Brand Positioning Statement. Michael Anderson

1. Michae
l
B Anderso
n
Projec
t
& Portfoli
o
I: Wee
k
1
Oc
t
24t
h
, 2023

2. IDENTITY
Hello, my name is Michael Anderson. I was born
and raised in Oklahoma City, Ok. I am an
enthusiastic, ambitious and unique individual.
Some of my passions include martial arts,
cultivating plants and, Music! I compose beats,
write songs and produce my own and, others
music. I have over 10 years of experience
registering music to PRO’s, submitting music for
sync licensing, and running my own entity. My
goal is to become a music supervisor so that I can
share my passion for music globally and, provide
opportunities for hungry, business-minded artists
and musicians!

3. P
R
OFESSION
Potential Job Titles:
•Music Supervisor
•Music Publisher
•Music Executive
BRAND ARCHETYPE – Due to my
brand archetype being The Magician, I
approach things in a magical way. I see the
things that most don’t see and have a
captivating and enchanting aura that pulls
people to me. I make the impossible possible!
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [C
A
TEGO
R
Y o
f
PEOPLE]
T
A
R
GET
A
U
DIENCE
Liz
a
Hass
e
Outreach Plan:
•Perform an extensive search to obtain correct contact info via the
internet
•My initial mode of communication will be direct messaging via
Linkedin
•One manner I will follow up with Ms. Haase is to attempt to
contact via a company email address 1 week after intial attempt
via Linkedin
PROFILE
PICTURE HR Manager @ Warner Music
Group
Kathry
n
Le
e
Outreach Plan:
•Perform an extensive search to obtain correct contact info via the
internet
•My initial mode of communication will be direct messaging via
Linkedin
•One manner I will follow up with Ms. Haase is to attempt to
contact via a company email address 1 week after intial attempt
via Linkedin
PROFILE
PICTURE HR Manager @ Create Music
Group
KatyRosi
n
Outreach Plan:
•Perform an extensive search to obtain correct contact info via the
internet
•My initial mode of communication will be direct messaging via
Linkedin
•One manner I will follow up with Ms. Haase is to attempt to
contact via a company email address 1 week after intial attempt
via Linkedin
PROFILE
PICTURE
HR Manager @ Warner Music
Group

5. GO
A
LS
Short Term: (Immediately After Graduation, 2025)
Obtain a solid industry contact list of 1000
professionals(min)
‣I calculated that if I secure approximately 9.5 new contacts a week
for 104 weeks, I can obtain 1k contacts over a 2 year span . Weekly
checks to note progress to see if I am meeting, exceeding or failing to
meet my goal.
Mid Term: (5-10 yrs)
•Working in a Music Supervisor position, placing at least 5
songs(min) every quarter, 20 songs(year)
‣Detailed documentation on pitch performance noting weekly/
monthly/quarterly deal closings.
Long Term: (15-20 yrs)
•Overseeing a major independent music publishing entity,
representing a catalogue of songs and compositions(min of 125,000
total) connected to my entity.
‣Creating music library site to attract artists, adding at least 6,250
songs yearly, totaling 125k by 2045.

6. S
K
ILLS
A
N
A
LYSIS
Nota
b
l
e
Skills& Curren
t
Pro
fi
ciencies:
Nota
b
l
e
Skills
R
EQ
U
I
R
ED i
n
T
R
A
DE & Curren
t
Pro
fi
ciencies:
Administrative Publishing
SOFT
HARD
Novice / Adept / Expert
Music Licensing Novice / Adept / Expert
Networking Novice / Adept / Expert
Work Ethic Novice / Adept / Expert
Cue Sheets
SOFT
HARD
Novice / Adept / Expert
Music Production Novice / Adept / Expert
Time Management Novice / Adept / Expert
Negotiating Novice / Adept / Expert

7. I help companies and artists do Big
Numbers by placing quality material and
negotiating beneficial deals for all parties.
P
R
O
M
ISE

8. C
R
EDENTI
A
LS
Work Experience:
•Music Composition, Production and Engineering
2008-13
•Administrative Publishing via BEMYOWNBOSS
ENT LLC 2013-2023
Education:
• B.S., Full Sail University (2025)
Awards:
•Mentoring recording artists about sync licensing and
music publishing 2015-2023
• Assisted in building record label with business partner
from 2018-2020.
•Signed artist Larry Longway to Publishing entity in 2023
Picture Relevant
to Your Industry
Goes Here

9. CO
M
PETITION
Derryc
k
Thornto
n
Industry Experience:
• •Produced for Chris Brown, Rihanna
and Christina Aguilera
• •DJ and Composer
•
Education:
• •Graduated from Azusa Pacific University
Leadership Experience:
• •A&R for Geffen (2008-2011)
• •A&R for EP Entertainment/Universal
(2015-2018)
Skills and Proficiencies:
• •Multi-tasking big projects
• •Production
• •Negotiating major deals
•
Michae
l
Anderso
n
Overall Online Presence:
•103k followers?, Yes, Yes, Instagram profile is detailed,
Numerous published articles, active on
Twitter,Instagram, Linkedin URL is not customized
•Grade: Superior, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• •Represented by Dylan Shelton 2011-2013
• •Placed a song on The Tonight
Show(Jimmy Fallon)
Education:
• •Fullsail University student
Leadership Experience:
• •Mentoring artists regarding Music Publishing/
Licensing
• •Signed 2 artists in 2023 to my publishing entity
Skills and Proficiencies:
• •Beat Composition
• •Songwriting
• •Music Production
Overall Online Presence:
•63?, Yes, headshot is not professional, profile is
somewhat detailed, No published articles, Not active
on other social media, LinkedIn URL is customized?
•Grade: Poor, 30 out of 100

10. CO
M
PETITION
AnthonyMosque
a
Noteworthy Experience:
• •Production assistant for film/tv and media (3 yrs)
•
Michae
l
Anderso
n
HEADSHOT HEADSHOT
Industry Experience:
• Owner of Record Label
• Manages 5 artists
Education:
• Fullsail University student
Skills and Proficiencies:
• •Music Production
• •Artist Managment
• •Business Oriented
Overall Online Presence:
•0?, No banner?, No headshot?, No detail to profile, 1
published article, Has Facebook, Instagram, Twitter
and Youtube accounts, No customized Linkedin URL
•Grade: Average 40 out of 100
Industry Experience:
• •Represented by Dylan Shelton
2011-2013
• •Placed a song on The Tonight
Show(Jimmy Fallon)
Education:
• •Fullsail University student
Leadership Experience:
• •Mentoring artists regarding Music Publishing/
Licensing
• •Signed 2 artists in 2023 to my publishing entity
Skills and Proficiencies:
• •Beat Composition
• •Songwriting
• •Music Production
Overall Online Presence:
•41?, Yes, banner is customized, headshot is not
professional , profile is somewhat detailed, No
published articles?, Not active on other social media,
Yes their LinkedIn URL is customized?
•Grade: Average , 30 out of 100

11. B
R
A
ND POSITION
For [HR Managers] who [need a dynamic team player
who can successfully fuse quality music to any visual], I
provide [THE ABILITY TO THINK OUTSIDE THE
BOX TO CREATE DEEPER CONNECTIONS]
because [My universal understanding of the Power of
Music supercedes trends and fads.]
“T
H
A
M
A
DD SCIENTIST”

12. NETWO
R
K
ING &
M
A
R
K
ETING
Industry Events & Organizations
• Name of event or professional organization
•Sync Con
‣Dec 1-3, 2023 | Los Angeles, CA
•Music Biz 2024
‣May 13-16,2024 | Nashville, TN
•SXSW 2024
‣Mar 8-16th, 2024 | Austin, Tx
‣
Digital Marketing
•Primary Content: I plan to create content that evokes thought and
transformation on a universal level. I plan to publish original content
expressing my views on business, life and things that interest me.
•Primary Tools: I plan to post at least once a day via Linkedin or
Instagram. I will post videos, articles, stories, and may even do live
streaming.
•Website: I will utilize my digital portfolio in the same manner one would
use their resume or an artist would use a press kit. Once I begin to
connect with major industry players, the portfolio will be a useful tool to
introduce my skills, experience and mindset.
Picture of You
Goes Here

13. P
R
OFESSION
A
L DEVELOP
M
ENT
Mentor
•I seek to establish a mentorship under a seasoned,
down-to earth, and insightful professional? I expect
them to be unlimited in their desire to share
knowledge and, have a well-balanced yet, time-
intensive schedule. 03/2024
Formal Education
• •Bachelor’s of Music Business(2025)
Technical Skills
•Negotiating Licensing Deals, Aug2025
•Matching music to visual content, Aug 2025
•Spotting, Aug 2025
Soft Skills
•Creativity, Aug 2025
•Strong Communication , Aug 2025
•Emotional Intelligence, Aug 2025

14. Michae
l
Anderso
n
You know [Many companies procure the exact
same music in many different productions]? Well,
what I do is [stretch beyond the limits of popularity and
monotony to find hidden musical gems to create the perfect ambiance
for any visual]. In fact, [I represent unknown artists and plan to build a music
library showcasing catalogs that may have been overlooked for too long but carry
artistic and creative value ].
“
Picture of You
Goes Here

15. R
EFE
R
ENCES
1.Consultant, A&R/Publishing https://wmg.wd1.myworkdayjobs.com/en-US/WMGUS/jobs/details/Consultant--A-R-Publishing_R-020088
2.Berklee College of Music(2023) What do Music Supervisors Do? https://www.berklee.edu/careers/roles/music-supervisor-
filmtv#:~:text=Music%20supervisors%20must%20possess%20a,and%20strong%20verbal%20communication%20skills.
3. Supervisor, Brand Partnerships and Synchs https://wmg.wd1.myworkdayjobs.com/en-US/WMGUS/jobs/details/Supervisor--Brand-Partnerships---Synchs--Warner-Music-Argentina_R-020720?q=Music%20Supervisor
4. Doby, Jerry Dr.(03,2021) Live Sessions with Music Supervisor Derryck “Big Tank” Thornton https://www.thehypemagazine.com/2021/03/live-session-with-music-supervisor-derryck-big-tank-thornton/
5. Mosquea, Anthony(2019) LinkedinProfile https://www.linkedin.com/in/anthony-mosquea-530844183/
6. Mosquea, Anthony, Facebook Profile https://www.facebook.com/anthony.mosquea.140
7. Rosin, Katy,(2016)LinkedinProfile/HR Warner Music Group https://www.linkedin.com/in/katy-rosin-b08696116/
8. Lee, Kathryn,(2017) Linkedin Profile/ HR Manager at Create Music Group https://www.linkedin.com/in/kathryn-lee-b0012214a/
9. Haase, Liza,(2013)Linkedin Profile/ HR Manager at Warner Music Group https://www.linkedin.com/in/lizahaase/
10. South by Southwest Festival 2024 https://www.sxsw.com
11. Acap Experience(Event) https://ascapexperience.com/home
12. SyncCon
https://synccon.com
13. Longway,Larry(2022) Oneway Album https://open.spotify.com/artist/7BIHb66cEUK4CBvJBHQIYV
14. Guild of Music Supervisors image
https://www.google.com/imgres?imgurl=https://static.wixstatic.com/media/c42e19_070b43d140c646a6997bb9a7ae6312e9~mv2_d_1533_1533_s_2.jpg/v1/fill/w_2500,h_2500,al_c/
c42e19_070b43d140c646a6997bb9a7ae6312e9~mv2_d_1533_1533_s_2.jpg&tbnid=SXBV13e6AoholM&vet=1&imgrefurl=https://www.guildofmusicsupervisors.com/&docid=CwuvkJ5431nkuM&w=2500&h=2500&hl=en-US&source=sh/x/im/
m6/4&shem=uvafe2
15. Zippia(Jun 2023),(MusicSupervisor skills for your resume) https://www.zippia.com/music-supervisor-jobs/skills/?src=chatbot_popout_displayed#