1. Mohammed Sohel Emran
Having about 23 years of affluent experience in different international fashion
brands like BHS, Etam, Orchestra, Red Tag, Pumpkin Patch, Lake Land,
and The White Company – London under franchisee umbrella of AlShaya,
Jawad Business Group, Jazirzt Smaa Fashion and Anwal United Trading
Company.
Focused areas are: Business development, Brand management and
Merchandise planning with Top & Bottom line profitability ensuring optimal
using of available resources.
Email: sohel.emran4@gmail.com
Phone: +966 500 161 579
Carrier Objective : Playing a challenging role in a fast-paced working environment, where
contributed strategic initiatives can create branding activities, utilizing thoughtful leadership and
communication skills. Seeking assignments as sales/business operations for country/regional
head with a reputed organization in Retail.
Skills: Brand Management | Brand Architecture | Customer Insight | Consumer Behavior |
Market Research | Market Segmentation | Global Marketing | Marketing Strategy | Product
Marketing | Advertising | Networking | Team Leadership.
Core Competencies: Creative: out of the box thinking approach | Active listener and learner |
Excellent organizational skills | Multitasking
Experience:
 Duration : 2006 – to Jan 2016
 Company Name : Jawad Business Group
 Position: Country Operation Manager (Kingdom of Saudi Arabia).
 Highlights of Contributions:
Branded and executed market [Product] branding plans at all marketing levels in
competition with other market players.
Led advertising and PR campaigns, as well as sale events – Worked with
advertising and PR agencies.
Analyzed market trends to address business opportunities and issues, and to set
the brands’ annual objectives, strategies, positioning, tactics and measures.
Developed the product/business strategy, its pricing and analysis, and performed
ongoing business analysis to drive the brand performance.
Prepared work plans, established marketing strategy, conducted evaluation and
control via reports.
Conducted market surveys to define target audience, constructed forecasts and
budgets
 Other Components: (Strategic Planning , Business Development, Profit and Loss Management, Retail
Operations, New Setup Initiatives, Expansion Management, Sales & Marketing, Brand Management,
Inventory Management, Visual Merchandising, Personnel Management and Loss & Prevention):
 Formulating long/short term strategic plans to enhance operations, sales &
profitability; involved in spearheading turnaround initiatives.
 Implementing sales promotion plans to enhance sales for achievement of
targets. Formulating strategies and enhancing the market share for business
expansion.
 Identifying markets / malls / location, conducting feasibility studies, negotiating
for the property lease and finally launching the store/ brands.
 Taking adequate measures to monitor and analyze performance of stores/ mall/
area / brands pertaining to sales, expenses and margin.
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2.  Ensuring company's policies and procedures are in place to cover all key areas
of retail activity and an effective system is in place to monitor compliance, and
timely training given to staffs in order to achieve operational and sales
excellence.
 Setting up new stores/brands/units, planning & scheduling individual/team
assignments to achieve preset goals in time and cost parameters.
 Analyzing latest marketing trends and tracking competitors’ activities and
providing valuable inputs for tuning sales & marketing strategies
 Ensuring Brand Instruction is received, implemented and feedback send to the
respective Brand Managers.
 Ensuring store capacity, optimum inventory levels, stock movement,
merchandise mix, availability of best sellers, faster deliveries, replenishment and
re ordering in order to achieve sales targets at better margins.
 Ensuring Visual Merchandisers follows and implements the guidelines received
from brands in order to achieve uniformity across all stores.
 Creating / sustaining a dynamic environment that fosters development
opportunities & motivates high performance amongst team.
 Training the team & ensuring adherence to the norms; reviewing yearly
performance, suggesting promotions, increments reporting to top management.
 Ensuring all norms & issues related to security, stock loss/shrinkage,
malpractice, safety, contingency/crisis management are adhered and reported.
General job role:
 Defining and Planning annual sales forecast and plan generating. Ensuring that
the policies and procedures are adhered to.
 Accountable for sales & promotions, budgeting operational finance,
administration, staff management, project & maintenance, Malls & expansion
management, stock management, warehouse management etc.
 Managing a team comprising of Area Managers, Visual Merchandisers, Project
& Maintenance Managers, & Ware House Managers.
 Responsible for 30 stores with 150 plus staff for the Jawad's store operation in
KSA.
Conducted training for training champions:
 MDP (Management development program) yearly since 2006
 Strive for excellence yearly since 2009
 Health & Safety and Safety & Security yearly since 2009
 Duration: 2003 – 2006
 Company Name: Anwal United Trading Co.
 Position: Mega Store Manager, Etam pap, Othaim Mall, Riyadh.
 Job responsibilities :
 Operations: Overall responsible for sales, stocks, Visual Merchandising, and
achieving monthly targets.
 Stock Take, Housekeeping & Security: Plans and co-ordinates stock takes and
cycle counts. Ensures housekeeping and safety standards are maintained.
Maintains tight security measures to avoid shrinkage. Controls petty cash payments.
 Management: Ensure that staffs are trained and familiar with Company Policies and
Procedures. Maintains strict but fair discipline. Promotes staff development.
Interviews and hires staff when approved. Conducts regular appraisals. Monitors
and assesses staff performance, decides training needs, recommends changes to
structure, interviews new staff, recommends promotions and dismissals.
 Reporting & Liaison: Prepares weekly and monthly reports. Assists in budgeting
processes. Meets regularly with IT, Merchandisers and other Retail departments.
Recommends reports as accurate/meeting budgeting standards, inputs
into/validates budget estimates. Recommends improved internal processes.
 Duration : 2000 – 2003
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3.  Company Name : Jazirat S’Maa Fashion Co. Ltd
 Position : Regional Manager
 General job role:
 Accountable for sales generation (day / month wise), monitoring annual targets,
stock management, store management, compliance to company policies /
procedures, business development, in house promo planning, analyzing market
trends, OPEX management.
 Managing a team of 200+ (5 Store Managers, 2 Goods Coordinator, 1 Office
Coordinator) and handling 5 fashion & home ware departmental stores (Last
Chance, S’maa and RED TAG) with an average floor space of 30000 sq. ft.
 Duration: 1992 - 2000
 Company Name: Alshaya International Co.
 Position : Store Manager, Bhs (British Home Store)
 Job Responsibility
 In charge of Bhs Store
 Maintaining standard housekeeping, Safety & Security.
 Maintaining stocks by inventory control.
 Prepare monthly activities report, service report, weekly training report,
preparing daily, monthly & quarterly sales analysis report.
 Space management report, stock display, store layout.
 Stocks receiving report, discrepancy claim, Faulty claim.
 Stock Management, allocation, replenishment & shop return.
 Checking stock transfer report, acknowledgment & discrepancy.
 Taking yearly performance appraisal for staff's.
 Preparing time sheet, overtime forecast, banking, sales report & petty cash
report.
 Reporting to Operations Manager.
Education:
Academic:
 S.S.C. Dhaka board, Bangladesh, 1984, Securing First division.
 H.S.C. Dhaka board, Bangladesh, 1988 Securing Second division.
 B.Com Dhaka University, Bangladesh, 1990 Securing Second division.
Others:
 Computer operating: MS Dos, Windows 95-XP, MS Office.
 Customer cares in the English language for 8 week from 4 July – 31 Aug. 1993.
 Customer cares in the Arabic language for 8 week from 23 Oct. – 15 Dec. 1993.
 Time management training from Al Shaya for 2 days from Nov.23 – Nov. 24 1999.
 Performance Appraisal training for 1 day from Al Shaya, Aug’ 98.
 Customer service skill training for 15 days from Al Shaya, Sept. 95
 Supervisory /Manager Skills training for 5 days from Al Shaya Nov. 97
 Training for Trainer for 3 days from Al Shaya. Aug' 98
and
 Holding Saudi valid driving license.
Basic Details:
 Nationality: Bangladeshi
 Date of birth: 1st
October 1968
 Marital Status: Married
 Language: English, Arabic (Basic), Urdu, Hindi and Native Bangla.
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