1. R. K. Anirudhan anirudhan.rk@gmail.com
anirudha15@rediffmail.com
Call Me At: +91 7331156423 / +91 9849790948 / +91 9030090948 / +91 9515105450
Export / Import professional with over two decades experience in all aspects of foreign trade management.
An export / import professional possessing impressive record of career advancement and very commercial in management
approach, thriving on driving targets, enjoys leading teams. Responsible for the profitable attainment of all sales and market share
objectives in international markets across various brand portfolios. Maximizing revenue and profitability through successful
account and customer relationship management approaches, planning, development and implementation of strategic initiatives /
programs within all international markets, reducing costs, and introducing strategic productivity-enhancing initiatives.
Experienced in International business development with the ability to analyze sales and trend data, having a keen sense of emerging
business opportunities. Possessing the skill sets to build and maintain strong relationships with customers to understand the
customer’s key objectives and strategies as well as those outlined by corporate and implement collaborative business plans that
deliver long-term mutual growth.
Always ensuring best practices and consistency across all business operations and able to work accurately under pressure and
manage conflicting demands. Have full accountability for own performance and for the development of subordinates. Known for
driving process efficiency, and always enthusiastic whilst pushing for change. Apart from possessing proven leadership and sales
skills have always met and exceeded customers’ expectations.
Currently looking for a suitable position with a company that has sustained growth potential and poised to expand its portfolio
further where I can contribute experiences gained by me over two decades in all aspects of foreign trade management for effective
use in the Company’s operations of exports / imports that will enable the Organization to open up more to International Trade and
maximize opportunities. My core competencies include:
* Business development * Account Relationship Management
* Market research and Analysis * Financial, Contract Negotiations, Strategic Alliances
* Channel management and Product Positioning * Budgeting and cash flow optimization
* Operational & distribution chain management * Shipping, logistics, documentation – export/import
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Synopsis
*Ability to identify new opportunities and develop strategies to increase business prospects with good marketing strategies
like product pricing and placing. In-depth knowledge of contract negotiation, marketing management and employee
management. Instrumental in helping to build the presence and growth of the Company’s product portfolio spanning over
30 countries.
* Despite formidable economic circumstances penetrated markets in East Africa, Latin American Countries and was able
to successfully accomplish the given assignments. Have the ability & substance to negotiate win-win outcomes. Ample
experience in product launching in emerging markets worldwide with strategic marketing & sales management. Deft at
networking with financially strong dealers, resulting in deeper market penetration and reach.
* Skilled in analyzing complex data. Ability to persuade executives and business professionals with effective managerial
and people skills. Effective communicator, possess excellent verbal and written communication and analytical skills.
Possess good management and organizational skills.
* Ability to work independently within local infrastructure. Flexible and willing to travel according to requirement.
Proficient in the use of mainstream software (Word, Excel and Power-Point) for data analysis and presentations and the
internet in using B2B/B2C portals effectively.
* Have traveled to Sri Lanka, Dubai, Singapore, China, Thailand, Germany, Kenya, Tanzania and exceptionally respectful
and appreciative of diverse cultures and viewpoints. Having experience in working with SAARC, SEA, ME, East / West
Africa and Latin American Countries.
* Good track record in implementing cost saving measures to achieve substantial results in shipping/logistics and in-depth
knowledge of planning and preparing logistical aspects for an emergency. Ensuring all eligible government benefits
against exports is fully availed.
* Rose from humble beginnings, progressing through a multi-faceted career into executive roles in all related activities of
foreign trade management, having hands on experience of over two decades.
* Maintaining excellent rapport with the entire sales and marketing team and all the assigned customers, and work within
the high expectations of all stake holders.
* Define the sales opportunities by brand for all international markets. Outline aggressive but attainable sales and
profitability targets for each customer and develop plans to meet those targets.
* Collaboratively define and execute profitable go-to market strategies for brands and customers.
Establish the Company as a collaborative and strategic business partner that “routinely listens to and profitably acts upon
customer needs”.
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2. Professional Experience
Export – Marketing/Sales & Business Development, International Trading
• Responsible for generating marketing strategies, business plans for developing new businesses. Promote company’s product
visibility and availability; effectively leveraging contacts with key and major players.
Increased exports sales by 25 % (2015-16) over previous year (during 2014-15), and forged key alliances as OEM supplier
and generated over USD 5 Million in sales previous year. Generated around 20% increase in customer base to the already
existing company’s customer base. Overdue credit accounts have been successfully maintained at NIL.
• Guiding the whole export department with an annual turnover of approx. 10 million USD and assisting the Management in
pricing and preparing tender submissions and written proposals to clients. Identifying and pro-actively resolving problem
areas and communicating with clients on a daily basis. Providing the company Directors with analysis of market &
competitor intelligence.
• Guide subordinate staff on appropriate sales strategies and tactics, company policies, standards and procedures which lead to
an overall increase in profitability and efficiency. Carry out team performance analysis.
• Understanding and providing full customer needs, assessment, planning and targeting appropriate product/service solutions
within budget parameters. Build and maintain strong relationships with key and major accounts and decisions makers to
achieve organization objectives and maximize sales.
• Was instrumental in identifying, correcting internal policy, system flaws pertaining to various export / import administrative
procedures including credit and collection, product outsourcing and related processes.
• Responsible for business development and marketing of Industrial Explosives and accessories, Edible oils through agents/
dealer network/directly to end users in Middle East countries, Mediterranean countries, COMESA/East/West/North/Central
African countries, South East Asian Countries, Sri Lanka, Nepal.
• Control end to end export sales of Agro products in Iran, South East Asian Countries and Australia. Responsible for sales of
Customs Duty Free Goods to Indian Navy personnel on board Indian Naval ships, Indian and Foreign Merchant vessels,
Foreign Embassies.
• Possess excellent communication skills both oral and written and experience of dealing with a diverse client base across
countries. Responsible for the planning, development and implementation of strategic initiatives/programs to maximize
revenue and profitability within all international markets.
• Collaborate with Buyer, Customer Marketing to develop comprehensive sales presentation materials tailored to the
Customer’s objectives and needs.
• Drive growth in all areas with customers including revenue, profitability, services and brand loyalty.
• Work closely with customers to align on current and future requirements and proactively identify areas of improvement and
opportunity, specifically in the areas of Supply Chain and Service. Work collaboratively across the organization to deliver
solutions.
• Identify and promote international acquisition and joint venture opportunities. Strong knowledge of general sales planning,
forecasting, and customer P&L management.
• Develop business opportunities by sourcing product availability and pricing from Asia and the Middle East (products include
auto parts, accessories, tyres, tubes, batteries for all types of automobiles, agro products, high end bicycles and accessories,
furniture, FMCG).
• Co-ordinate freight and distribution, set-up lead time and monitor the movement of goods from load ports to destination
ports. Liaison with all companies involved in each deal; follow-up and ensure executing contract as per the agreed terms and
conditions.
Export / Import - Shipping, Logistics, Documentations & Liaison
* Advising the production, planning and control department to take up production. Responsible for planning complete logistics
• and ensure meeting schedules. Responsible for all Export Licenses are arranged on time. Responsible for all Credit Guarantee
/ Insurance with the Export Credit Guarantee Agencies and Marine Insurances are arranged. Ensuring all the documents
required as per International Maritime Dangerous Goods Code for shipment of hazardous /dangerous goods are arranged.
Responsible for execution of high seas Sales/Purchases.
• Responsible for shipping at economic freight rates. Liaise with Marine Mercantile Department for stowage of hazardous
cargo on board the vessel. Responsible for releasing of overseas agency commissions, wherever applicable as per the Central
Bank guidelines.
Supply chain management
• Responsible for price negotiation supply terms & conditions with overseas/indigenous suppliers, establishing payment terms /
Letter of Credit. Responsible for material planning, warehousing, inventory management & control. Responsible for
implementation of laid down policy and procedures for supply chain / logistic and also developing supply chain / logistics

3. policy and procedures.
• Responsible for the receipt and bonding of duty free goods and ensure first in first out from private bonded warehouse,
control on inward/outward movement of goods & expenses.
MIS, Commercial activities
• Responsible for presentation of export sales reports; annual exports sales forecast, budgeted exports/expenses versus actual
exports/expenses and other related reports as required by the Management. Ensure preparation and filing of returns to the
export promotion bodies and to all statutory authorities.
• Devised pricing methodologies and industry strategies through economic and business analysis. Conducted industry research
by using internet, information about competitors and prevailing market prices and worked with technical specialists regarding
external resource requirements and product specifications. Possess an acute financial acumen and very organized approach to
all assignments and activities.
• Assigned the tasks of formulating proposals to build and maintain existing relationships with contractual customers.
• Experience in organizations known to be managed “by the numbers” and customer service.
• History and track record of sales growth and execution excellence; Ideally in multi-brand organizations
• Ensure proper documentation for tenders floated by PSU / private sector for supply of explosives & accessories. Monitoring
supplies of explosives & accessories Vs allocation to Coal India Limited and to its various subsidiaries across the country.
• Have hands on experience on the ERP – Baan IV on distribution module. Conducting Internal Audits as per ISO.
Education
Commerce Graduate
Andhra University, 1985
Additional Credentials
(i) P.G. Diploma in Marketing and Sales Management
Andhra Pradesh Productivity Council, 1986
(ii) P.G. Diploma in Foreign Trade Management
The Institute of Export Management,
1995
(iii) Diploma Business Management
The Institute of Chartered Financial Analysts of
India, 2010
(iv) IT Skills – Diploma in MS Office
Employment History
a) Vice President – International Business, Bulk House Trading India Pvt. Ltd., Visakhapatnam Mar, 2016 to Present
Reporting to the CEO
a) Senior Manager - Exports, Ahuja Continental Ltd., Bangalore Nov, 2014 to Feb, 2016
Reporting to the Managing Director
b) Senior Manager – Exports, T M Tyres Ltd., Hyderabad Sep, 2008 to Oct, 2014
Reporting to the Executive Director
c) Head – Exports, BIDCO Oil Refineries Ltd., Thika, Kenya Apr, 2007 to Mar, 2008
Reporting to the Director
d) Senior Assistant Manager – Exports (In-charge Exports Dept.), Gulf Oil Corpn. Ltd., May, 1999 to Mar, 2007
Reporting to the Chief Operating Officer
e) Executive, Central Cables Ltd., Nov, 1996 to Apr, 1999
Reporting to the Executive Director
f) Executive – Import / Export, Tinna Oils and Chemicals Ltd., Feb, 1988 to Oct, 1996
Reporting to the Manager - Operations