2. Target Audience
Age: 15 to 20 years old Gender, Religion & Race : None
In the brief Mind sent, I know that their target
audience is 15 to 18 years old and by some of
my own research I found that "Half of the
mental ill health starts by the age 15
and 75% develops by the age 18" This age
group are more likely to be stressed as they
are in some form of education.
Gender , Religion and Race will not be a
main part of the target audience profile
as this in a non-bias campaign which is
trying to get the target audience smile. I
wish to be inclusive to the target audience
and help the community.
Education: Secondary , College,
University
Social Grade
From the age of the target audience, I know
that they are most likely in some form of
education which will cause them many
reasons to be stressed. Stress is found quite
often in this age range as they are put under a
lot of pressure socially and academically.
The social grade for the target audience will
be D as they are mostly likely in a form of
full-time education, so they won't have any
time for employment. Some may have a
part time job, but it will be unlikely they
have a full-time job as they are in some
form of education.
20XX
Smile Campaign 2
3. Survey – Target
Audience
In order to understand my target audience, I conducted a
survey in order for them to fill out. This will allow me to
understand what they know, think and feel about stress and
how much they go through it.
The gender of my audience is evenly split so I know that
gender will not play any role in creating the ideas for my
video as everyone suffers from stress and needs to know
how to control it.
On the survey I asked about what types of things they like a
simple thing that makes them smile and many of them said
animlas which make them smile or music. This shows me
that animals and music have a bigger impact on the target
audience then I thought.
This informs me that I could center the video around music
or animals to intrigue and aim for the target audience while
also linking in mental health, stress and how smiling can
help with dealing with stress.
Another question I asked was about what they thought of
Mind and what they knew of them, I asked this to get an
understand if they were informed of the charity mind and if
they knew how Mind helps many people around the UK each
20XX Pitch deck title 3
How old are you?
What is your Gender?
4. Target
Audience
From the information I was able to gather from the survey by target audience is what
intrigues them the most and what they already know about the charity Mind.
From the survey I am able to see that many of the target audience already knows who the
company Mind is but not many know what their core values are and why they want to help
everyone they can with their mental health. I want to show the audience what the core
values are, and Mind does not just help with your mental help they help you be able to live
your life with a full support system.
I am going to have to do this by show how easy it is to ask for help from mind and how
easy it is to gain all the information you need if you don’t know what to do so they are fully
informed about situations they may be in.
I know already from the audience that they are more likely to be face stress and stressful
situations day to day, as this based on their age range. The age range is more likely to
face stressful situations as they have to face education, friends' drama , family drama and
many other things that can deeply impact their life at that age and form them into the
person they could be.
For the video I know from the age range I must find a way to show that smiling can deeply
affect your mental health and improve your physical health Aswell.
20XX Pitch deck title 4
