Audience Profile

1. Target Audience Profile
Key Demographics
Age Range : 15 to 20 years old
Education : Secondary School , Sixth Form , College & University
Key psychographics
Deals with stressful situations daily due to education or stressful situations
The explorer – they like to discover new things and are attracted to new or innovated
brands, products, and experiments.
The Aspirer – They want status brands that shows their place in society. They are
happy to invest in luxury goods. They consider themselves stylish on trend.
Challenges
 They face pressure from many different things in life such as Grades, peer pressure
and family pressure.
 They find it difficult to be positive in day-to-day life or be truly in a positive Mindset.
 They don’t know how to ask for help or where to find information from.
 They don’t know that the simple things in life can make them smile.
Preferred Channels
 Main source of information they get are from social media apps such as Instagram,
Facebook, YouTube and Snapchat. This is mainly by adverts.
Preferred Content Types
 Short videos
 Instagram posts
 Print posters
 Workshops