media

1. Media
Taylor Swift

2. Purple- lavender
Colours
New album
promotion-
lavender haze
song associated
with midnights-
blue purple
First thing you
see, close up
of face
Focus on her,
star power
Social medias
up top
Link to sign up to email
Features of websites-
merch, events etc.

3. Scroll down to
next feature,
advertisements
for the different
editions of the
vinyl
Background image-
process of writing-
star power. Staying
up till midnight
writing songs- on
theme with album
Dim lighting, resonates
with nightime.
Links to all social
medias

4. Advertising-
encouraging to buy all
4 colours reaches out
to the loyal fanbase
What the album
contains (vinyls
and cds) + the link
to buy them
Still links to socials
Still dark coloured
themes- but remaining
lavender purple

5. Advertisement for merch- shows all
the options, t-shirts, posters,
jumpers etc.
Colours remaining on theme
but white background so you
can see the images more
clearly
Background
pictures of
Taylor Swift-
star power
aesthetic
Promotes the Eras Tour
Merch colours neutral tones

6. Advertising the
tour
Capital one- promoting production
company
Design on some of her merch-
iconic, all different eras from
albums
Social medias
Star power

7. Advertising latest
music video
Link straight
from website
Arrows- other videos

8. Imagery from lavender haze video
Brighter colouring- pastel and floral
‘while supplies last’ –
creates urgency to buy
her products
Images of both forms
of products vinyl and
cd
Not a lot of
information
on this page-
draws more
attention to
the product
itself

9. Wooden
panel house-
might be a
reference to a
music video.
Intertextual
reference to
make fans
feel goo
about
themselves
Feature to sign up for updates, easy
to submit

10. Countdown in multiple
countries + links to
how to access the
products
Contrasting colours- dark blue,
purple, grey clocks
Dark blue- midnight

11. Link to where you buy
actual merch
Basket- view items you
want
Basically like any other
online shopping site
Merch fits theme of
album and rest of
website- synergy

12. At the bottom of the
website- not a major
priority
Images of accessories
like a mug or bracelet
Accessories fit
the aesthetic of
TS