Webpage analysis of R&B artists' websites, this will help us figure out what codes and conventions our webpages should make.

1. Analysis of R&B musicians’
webpages
By Aminatta Sylva 13H
By Aminatta Sylva 13H

2. Jhene Aiko’s webpage

3. Analysis of Jhene Aiko’s webpage
• It has a banner at the top of the page, this includes the following buttons; home, music, tour,
press, listen, see, read and buy.
• The webpage also allows the user to sign up and be a member of the webpage.
• Social media links are at the top of the webpage.
• The design of the webpage is consistent with the theme and design that has been used on
her album. The font that her name is written in, is iconographic of her, because in her other
releases (album & singles) the same font has been used. This appeals to her audience
because they can tell that the music is from the same artist.
• The webpage is really cool because of the background that has been used to promote her
album, the homepage really appeals to her fans, because she introduces herself to them. She
tells them her history, origin etc, which makes the website seem really personal.
• On this webpage, Jhene’s social media accounts are linked together, therefore, people can
like/follow her on different social media platforms.
• The buy tab is useless, as it does not contain any items to buy.

4. Music Tab
This part of her website
allows us to buy her
latest album, Souled
Out, alongside other
previous releases.
The same under-water
theme is also used here.

5. Tour Tab
This tabs shows us tour dates for Jhene Aiko in 2014. If the user wants to buy tickets, there is a hyperlinked
button which allows the user to look around for good prices etc. The user is also allowed to share or tweet the
chart for Jhene’s tour on social media, this boosts the popularity of the tour, therefore, increased profit will be
made for the artist.

6. Press Tab
The press tab of her
webpage allows us to
see the press that
Jhene has featured in.
The images are
hyperlinked to the
article that she starred
in. this allows fans to
read about her in the
press, if they did not
get the chance to
buy/read it when it
was released.

7. Listen and see Tabs
• These tabs allow us to hear
and watch Jhene Aiko’s
music and music videos.
• The music video being
displayed to us, is
hyperlinked also, to vevo.
This allows the artists to
gain viewership numbers,
which boost the video’s
popularity through social
media outreach.
• As videos that go viral on
youtube, are often bought
by radios and channels, so
that they can be played out
to the public.

8. Chris Brown’s webpage
This webpage is very
interactive as it is
promoting his new album, it
allows you to buy it either
on iTunes or Amazon music.
Once entered, we are lead
into a fanbased creative
webpage, that contains
pictures of fans and their
album.

9. Into the webpage
When we enter the
webpage, the same
colour scheme and font
of the album cover is
used. This part of the
website, allows users to
upload their images etc,
making the website look
like a college made by
teambreezy; his fans.

10. Entering the homepage

11. Chris Brown’s website
• This website is based around promoting Chris’ new album ‘X’, as we go through
two layers of album promotion before reaching the actual website.
• The website features a banner, that contains the following buttons; home, news,
music, media, tour, community and shop. Above these titles, there are links to
various kinds of social media that fans can find Chris on. These social media pages
will follow the same colour scheme; red (orange if it’s the deluxe edition) and
black. The consistency of the theme through different types of media, makes the
audience familiar with it. The webpage is the same as the album, the consistency
is in uniform with everything else. Therefore, when we are creating our media
product we will make sure that the webpage, looks similar to the digi-pack (single
cover).
• The home of the webpage not only promotes Chris’ new album, but also his
charity Symphonic Love and clothing line black pyramid.
• The synergy of his website, means that fans are open to everything as everything
that they need has been hyperlinked to his webpage.

12. The News Tab
This lab leads us to news from Chris, but about his music and shows etc that he
has attended. As we can see, video links to his new music video ‘New Flame’, as
well as the deluxe version of his album ‘X’. Finally, his single ‘Loyal’ is also being
promoted here, but through iTunes.

13. Music Tab
The music tab shows us his
latest release, and gives us the
option of buying it. On the side
we are encouraged to join the
newsletter, in order to receive
updates/competitions etc.
Looking below we can tell that
this website is fan-friendly, as
people can comment on things
posted around the website.
This creates a sense of
belonging, as every user on
this website likes the artist. It’s
a great positive atmosphere to
be in.
Synergy is used to promote him through different
platforms of media, we can see their iconic symbols
at the top of the page, just like the rest of the
webpages that I have analysed.

14. The Media tab
The photos sub-tab takes
us to different kinds of
pictures of Chris Brown,
including his art.
This videos sub-tab takes us to all of
Chris Brown’s music videos, they have
been endorsed by vevo, which is
another social media platform, an
alternative to YouTube, however it is
fully dedicated to music.

15. The community tab
• This tab takes us to the Chris Brown teambreezy community, in which fans discuss
anything about Chris to each other.

16. The shop tab
This allows fans from all over the world to buy Chris
Brown’s music. Just as before, the website is
promoting his latest release.

17. Trey Songz Webpage

18. Trey Songz webpage
• Similar to Chris’ webpage, Trey Songz’s webpage features a
tab for fans only, however, on Chris’ webpage there is a page
before that is dedicated strictly to his fans. So is the
community tab on his webpage. On the news tab, we
receive the latest news on
Trey’s music. As you can
see, the latest news for him
is the premiere of his new
music video. The webpage
colour scheme follows the
same colour scheme of the
album.
We can tell that this message
is fan orientated, as he is
demanding us to logon in
order to see his music videos.
Also, social media outreach
will help promote this new
music video, because he wants
his audience to us #AskTrigga
to be a part of the
conversation.

19. Photos tab
• This tab encourages the theory of
voyeurism, as gives the audience
a personal glance into Trey’s day-to-
day life.
• The photos tab, has sub-tabs that
lead us to different photos. For
example, the IG ones would be
more personal and daily, whereas
the official ones would be what
the R.L wants his target market to
see.

20. Music Tab
This tab takes us to all
of the existing album
that Trey has released
in the past

21. This tab shows us The Videos tab
all of Trey’s music
videos.

22. Shop Tab
The shop tab is hyperlinked to
the Trey Songz store. This
allows the users to buy t-shirts,
accessories as well as albums.
Note that that the merchandise
helps promote the album that
has been released.

23. Community Tab
As we can tell, this tab is
fan orientated, mainly
young women and
teenage girls would find
this section appealing. It
also encourages the
theory of voyeurism

24. The Angel Network tab
This part of the
website, links to
another webpage
that is entirely for
Trey’s fans
because he calls
his fans ‘angels’.
This page
requires login etc,
so ordinary
people may not
be interested in
signing up for it.

25. Beyoncé's Webpage

26. Beyoncé's Webpage
• This webpage looks very mature and simple; this could be because she is
now “Mrs. Carter” , this suggests to us that she is giving her fans the
older/mature version of herself.
• She is also wearing less make up/barely any on the webpage home. The
shots used seem very behind the scene like (outtakes) which draws in the
audience, as they feel as though they are there.
• The webpage is also very interactive, and features hover over videos that
you can watch on the page.
• The colour schemes of pink, black and white are used

27. Beyoncé's webpage
After clicking on the left tool, we are taken to the webpage’s
menu; and have a choice of selection. We can look at music,
tour, Beyoncé's campaign, fragrance and shop.

28. Music & Media Tab
When we click on the music tab, it
takes us to all of her previous
albums. The songs sub-tab takes
us to all of the songs featured on
her album.
After clicking on videos, we are
shown in chronological order all
of the videos that she released on
behalf of her new album.

29. Tour tab
This tab shows us her tour
and gives us information
on when she will be
touring cities.

30. BeyGOOD Tab

31. Fragrance Tab
This tab shows us all of
Beyoncé's fragrances, this
interactive as the picture moves
when we hover over it.

32. Shop tab