SlideShare a Scribd company logo
Website #1
Taylor Swift
Colour-
lavender/purple/
blue, on theme
with 'midnights'
New album
promotion-
lavender haze
song associated
with the purple
also.
Image- Close-
up of face.
Focus on her,
star power.
Link to sign up to email
Features of websites-
merch, events etc.
Links to social
medias, and further
promotion.
Scroll down to next
feature,
and advertisement
s for the different
editions of the
vinyl.
Background
image- Shows the
process of writing
the album
and the staying up
till midnight
writing songs-
remaining on
theme with the
album.
Lighting- warm and dimmed.
Has a comforting but
melancholy effect, resonating
with the feel of midnights.
Continuing with the links to
all social medias.
Advertising-
encouraging us to
buy all 4 colours and
is reaching out to a
loyal fanbase.
Information- what
the album contains
(vinyls and CDs) +
the link to buy
them.
Still links to socials-
persistent reminder
Colour- Still dark
coloured themes- but
remaining lavender
purple
Advertisement for merch- shows all
the options, t-shirts, posters,
jumpers etc.
Colour- remaining on theme but
white background so you can see
the images more clearly.
Background-
pictures of
Taylor Swift-
star power
aesthetic.
Promotes the Eras Tour.
Image- the merch's colours
have neutral tones, like nude, white,
cream, brown and black.
Advertising the tour.
Capital one- promoting production
company
Design on some of her merch- iconic,
all different eras from albums.
Promoting social medias.
Star power-
focus on her
and her
name.
Advertising the latest
music video.
Link to Youtube video
is straight from website.
Features- able to click on arrows to view
the other music videos from Taylor and
the play button to watch 'lavender haze'.
Colour- purple shades, still prominent
throughout- shows synergy.
Link to mail, keep
updated.
Background image- Imagery from
the lavender haze video, consistent
themes and colouring (synergy).
Colouring- brighter tones, pastel and
floral.
Language- ‘while supplies
last’- creates urgency to buy
her products.
Product- Images of
both forms of products
vinyl and CD.
Not a lot of
information
on this page-
draws more
attention to
the product
itself.
Image- A Wooden panel house, which might be a
reference to a music video. Intertextual reference to make
fans feel good about themselves.
Feature to sign up for updates, easy
to submit.
Features- Countdown in
multiple countries + links
to how to access the
products.
Media language- the contrast of the colours, dark
blue, purple and grey clocks, focuses our attention
on the right information.
Colour- dark blue and lilac,
affiliated with the night. Background- looks like a
cloudy night sky.
Link to where you can buy
the merch- promotion and
income.
Features- the basket,
so you can view the
items that you want.
Layout- similar to any other
online shopping site.
Merch fits the theme of
the album and rest of
website- synergy
Layout- at the bottom of the
website- not a major priority
Images- accessories, extra
pieces of merch, like a mug
or bracelet
Accessories fit the aesthetic
and past albums of Taylor
Swift.
Taylors name- the logo

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taylor swift website (1).pptx

  • 2. Colour- lavender/purple/ blue, on theme with 'midnights' New album promotion- lavender haze song associated with the purple also. Image- Close- up of face. Focus on her, star power. Link to sign up to email Features of websites- merch, events etc. Links to social medias, and further promotion.
  • 3. Scroll down to next feature, and advertisement s for the different editions of the vinyl. Background image- Shows the process of writing the album and the staying up till midnight writing songs- remaining on theme with the album. Lighting- warm and dimmed. Has a comforting but melancholy effect, resonating with the feel of midnights. Continuing with the links to all social medias.
  • 4. Advertising- encouraging us to buy all 4 colours and is reaching out to a loyal fanbase. Information- what the album contains (vinyls and CDs) + the link to buy them. Still links to socials- persistent reminder Colour- Still dark coloured themes- but remaining lavender purple
  • 5. Advertisement for merch- shows all the options, t-shirts, posters, jumpers etc. Colour- remaining on theme but white background so you can see the images more clearly. Background- pictures of Taylor Swift- star power aesthetic. Promotes the Eras Tour. Image- the merch's colours have neutral tones, like nude, white, cream, brown and black.
  • 6. Advertising the tour. Capital one- promoting production company Design on some of her merch- iconic, all different eras from albums. Promoting social medias. Star power- focus on her and her name.
  • 7. Advertising the latest music video. Link to Youtube video is straight from website. Features- able to click on arrows to view the other music videos from Taylor and the play button to watch 'lavender haze'. Colour- purple shades, still prominent throughout- shows synergy. Link to mail, keep updated.
  • 8. Background image- Imagery from the lavender haze video, consistent themes and colouring (synergy). Colouring- brighter tones, pastel and floral. Language- ‘while supplies last’- creates urgency to buy her products. Product- Images of both forms of products vinyl and CD. Not a lot of information on this page- draws more attention to the product itself.
  • 9. Image- A Wooden panel house, which might be a reference to a music video. Intertextual reference to make fans feel good about themselves. Feature to sign up for updates, easy to submit.
  • 10. Features- Countdown in multiple countries + links to how to access the products. Media language- the contrast of the colours, dark blue, purple and grey clocks, focuses our attention on the right information. Colour- dark blue and lilac, affiliated with the night. Background- looks like a cloudy night sky.
  • 11. Link to where you can buy the merch- promotion and income. Features- the basket, so you can view the items that you want. Layout- similar to any other online shopping site. Merch fits the theme of the album and rest of website- synergy
  • 12. Layout- at the bottom of the website- not a major priority Images- accessories, extra pieces of merch, like a mug or bracelet Accessories fit the aesthetic and past albums of Taylor Swift. Taylors name- the logo